Presented at: the Hong Kong Baptist University — Warm-up Seminar "Protecting Creativity & Innovation: IPR for Products, Brands & Services", jointly organized by the European Union Academic Programme (EUAP) and the Hong Kong Baptist University — Hong Kong, 18 September 2013. Abstract: This presentation was first played on the 18th September 2013 at the seminar “Protecting Creativity & Innovation: IPR for Products, Brands & Services”. This seminar took place at Baptist University of Hong Kong and was the launching event of the Creativity Students Competition 2013, organized and supported jointly by the European Union Academic Programme Hong Kong (EUAP) and the European Chamber of Commerce in Hong Kong. Entrants were invited to create a mascot, a poster, and/or a short film and were urged to be as creative as they can with the theme of intellectual property, protection for creativity and innovation. This presentation is a compilation of previous anti-counterfeiting campaigns and serve as an example for an educational purpose. • Webpage of the event: http://goo.gl/Up6M2S Feel free to download from my blog and play it just like a movie: https://emmanuelgillet.wordpress.com/conferences-seminars/ Emmanuel GILLET - License CC BY-NC-ND 2013

1. Context of the Presentation
The following presentation was first played on the 18th September 2013 at the
seminar “Protecting Creativity & Innovation: IPR for Products, Brands & Services”.
This seminar took place at Baptist University of Hong Kong and was the launching
event of the Creativity Students Competition 2013, organized and supported jointly
by the European Union Academic Programme Hong Kong (EUAP) and the European
Chamber of Commerce in Hong Kong.
Entrants were invited to create a mascot, a poster, and/or a short film and they are
urged to be as creative as they can with the theme of intellectual property,
protection for creativity and innovation.
The following presentation is a compilation of previous anti-counterfeiting
campaigns and serve as an example for an educational purpose.
For more details, please visit:
http://europe.hkbu.edu.hk/euap/iphk-eu/index.html#02
18 September 2013
Emmanuel GILLET, Ph D | CC BY-NC-ND 2013
Visiting Scholar, EUAP Hong Kong

2. Protecting Creativity and Innovation
Warm-up Seminar
18 September 2013
Hong Kong Baptist University

3. Fighting Counterfeiting:
A Compilation of Previous
Anti-Counterfeiting Campaigns
Emmanuel Gillet, Visiting Scholar, EUAP Hong Kong
18 September 2013
Hong Kong Baptist University

4. 10987654321

6. What kind of products are counterfeiting

7. What do you really know about counterfeiting?

8. Let’s unveil the hidden side

11. 1
What kind of products are counterfeited?

12. 1 What YOU wear

13. ©CouncilofFashionDesignersofAmericaandeBay

14. ©HeartsMagazine

15. ©JapanIntellectualPropertyOffice

16. 1 What YOU drink

17. ©Oenologie.fr

18. 1 YOUR musical instruments

19. ©Gibson

20. 1 YOUR electrical and electronic products

21. ©ElectricalandElectronicManufacturingAssociationofCanada

22. 1 Pesticides

23. ©ECPA|EuropeanCropProtectionAssociation

24. 1 Toys

25. Grupo Anti-Contrafacção (Portugal)
www.anti-contrafaccao.com

26. 1 What else?

27. 1
Battery of
mobile devices
Cosmetics and
body care products
Perfumes
Vehicle spare parts:
Cars
Motocycles
Aircrfats
Wines and spirits
Energy drinks
Household
appliances
Power tools
Condoms
Baby care products
Earphones
Headphones

29. 2
Working conditions

30. “Counterfeiter clothes manufacturers often take
advantage of child labor”
UNICEF

31. ©UNICEF

32. ©UNICEF

33. “Genuine toys are tested in laboratories.
Fake toys are tested on kids”
Fecomércio SC - www.fecomercio-sc.com.br (Brazil)

34. FecomércioSC-www.fecomercio-sc.com.br

35. ©InternationalAnti-CounterfeitingCoalition

36. 3
Counterfeit goods put YOUR HEALTH AT RISK

37. “Fake hurts real”
Adidas

38. ©Adidas

39. 4
Counterfeit goods put YOUR LIFE IN DANGER

40. “FAKE spare parts can KILL” (Toyota)5

41. ©ToyotaZimbabwe

42. ©Toyota

43. ©Toyota

44. “For more SAFETY, use the ORIGINAL” (Mercedez-Benz)4

45. ©Mercedes-Benz

46. FAKE drugs can KILL4

47. ©Realdanger.co.uk

48. ©Realdanger.co.uk

49. IMPACT ▬ International Medical Products Anti-Counterfeiting Taskforce

50. Counterfeit medicines can kill.mp4

51. 5
FAKE WEBSITES
Abusive collect and use of YOUR PERSONAL DATA

52. © International AntiCounterfeiting Coalition
DesignFauxReal.com

53. 6
FAKE WEBSITES
Credit card FRAUD

54. ©InternationalAntiCounterfeitingCoalition
DesignFauxReal.com

55. …in whose pockets does the money go?
By the way…

56. 7
Counterfeiting finances organized crime and terrorist organizations

57. ©CNACFrenchNationalAnti-CounterfeitCommittee

58. ©Toyota

59. ©InternationalAnti-CounterfeitingCoalition

60. 8
Loss of jobs

61. Grupo Anti-Contrafacção (Portugal)
www.anti-contrafaccao.com

62. “Counterfeiting destroys thousands of jobs per year
in Portugal”
Grupo Anti-Contrafacção (Portugal)
www.anti-contrafaccao.com

63. © Iwontbuyfakes.org (UK)

64. 9
Counterfeiting as a criminal offense

65. ©ComitéColbert—FrenchCustoms
FrenchNationalAnti-CounterfeitingCommittee

66. ©ComitéColbert—FrenchCustoms
FrenchNationalAnti-CounterfeitingCommittee

67. ©ComitéColbert—FrenchCustoms
FrenchNationalAnti-CounterfeitingCommittee

68. ©ComitéColbert—FrenchCustoms
FrenchNationalAnti-CounterfeitingCommittee

69. ©EuropeanUnionChamberofCommerceinSouthKorea

70. 10
An idea of the scale of counterfeiting?

72. Every minute in Europe
219 counterfeit goods are detained
In 2012
EU Customs detained
40 million products suspected of violating intellectual property rights

73. "Counterfeiting is a cancer"
Jack MA ▪ Founder of Alibaba

74. Starring
BRANDS
eBay
Hearts Magazine
Oenologie.fr
Petrus Pomerol
Gibson
Siemens
Schneider Electric
EATON
Lacoste
Polo Ralph Lauren
Adidas
Toyota
Mercedez-Benz
Pfizer
Louis Vuitton
Dior
Chanel
Alibaba

75. ASSOCIATIONS — FOUNDATIONS — NON-GOVERNMENTAL ORGANIZATIONS
Council of Fashion Designers of America (USA)
Electrical and Electronic Manufacturing Association of Canada (Canada)
European Crop Protection Association (ECPA, European Union)
Grupo Anti-Contrafacção (Portugal)
UNICEF (United Nations)
Fecomércio SC (Brazil)
International Anti-Counterfeiting Coalition (IACC)
DesignFauxReal.com (IACC)
Realdanger.uk (United Kingdom)
Heart UK (United Kingdom)
Medicines and Healthcare products Regulatory Agency (United Kingdom)
Royal Pharmaceutical Society of Great Britain (United Kingdom)
International Medical Products Anti-Counterfeiting Taskforce (IMPACT, WHO)
Comité National Anti-Contrefaçon (France)
Comité Colbert (France)
OFFICIAL INSTITUTIONS
Japan Intellectual Property Office
French Customs
EU Customs Union

76. FILMS
Toys: Grupo Anti-Contrafacção (Portugal)
Loss of Jobs: Grupo Anti-Contrafacção (Portugal)
One Minute: EU Customs and European Commission
PICTURE
James Steidl — Iceberg
(Dreamstime.com)
MUSIC
Melodyloop.com
Denis Quarin — The Crow
Gilberto Dagilly — Sombras
Manuel Ochoa — Intimate Piano
Ryo Utasato — Sword of Thunder
Dmittriy Rodionov — Frogman
Pink Floyd — Money
(Harvest, Capitol, Universal Music)

78. Emmanuel GILLET, Ph D
Visiting Scholar,
European Union Academic Programme Hong Kong
mail@egillet.com
http://euap.buhk.edu.hk