Mkt 571 week 3 quiz uop new tutorials

1. Most new-product activities are devoted to
› introducing backward integration
› changing the target markets
› improving existing products
› changing the existing market dynamics
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2. Which of the following is the best example of a new-to-the-world
product?
› Tata Motors, an Indian automobile company, acquires Jaguar to extend its
business
› Kids-Med, a company that produces childcare products, launches a non-
contact thermometer
› Walmart, the retail giant, opens new stores in an underdeveloped African
country
› Pestorica, a publishing company, decides to launch a new sports
magazine

3. ________ is the ability of a company to prepare on a large-scale
basis individually designed products, services, programs, and
communications.
› Interoperability
› Mass customization
› Reverse engineering
› Backward compatibility
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4. Which of the following will most help service providers overcome
the limitation of intangibility of services when positioning itself?
› Sharing services
› Using brand symbols
› Working with larger groups
› Cultivating non-peak demand

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5. Which of the following is most closely related with the organic
growth of an organization?
› Developing new products from within
› Increasing productivity of employees
› Acquiring a product or service brand
› Increasing the operational profitability
6. When the physical product cannot be easily differentiated, the key
to competitive success may lie in adding valued services and
improving their quality. The main service differentiators are
ordering ease, delivery, installation, ________, customer
consulting, maintenance, and repair.
› ease of use
› technology intensity
› adaptability
› customer training

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7. Services high in ________ are those services that have
characteristics the buyer normally finds hard to evaluate even after
consumption.
› credence qualities
› trial qualities
› search qualities
› experience qualities
8. Happy Home Products produces detergents, toothpaste, bar soap,
disposable diapers, and paper products. This company has a
product ________ of five lines.
› width
› type
› class
› length

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9. Campbell Soups is a newly established company that specializes in
preparing healthy but tasty food for children under the age of 5. It is
incurring huge production costs, nonexistent profits, and slow sales
growth. The company is in the ________ phase of its life cycle.
› introduction
› growth
› maturity
› decline
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10. The five product levels constitute a ________. At each level more
customer value is added.
› value grid
› demand chain
› business model
› customer-value hierarchy

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11. A dance school in the Bronx teaches professional hip-hop and
salsa. It is experiencing an increase in student admissions, which is
leading to substantial improvement in profits. The school is going
through the ________ phase of its life cycle.
› introduction
› decline
› growth
› maturity
12. Poga International, a multinational beverage corporation, identifies
that one of its competitors is launching an apple flavored drink. The
company decides to launch an apple flavor brand along with its
competitor. What timing strategy is used here?
› Exchange entry
› Parallel entry
› Late entry
› First entry

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13. Using the ________ level of the product hierarchy to market its
soups, Campbell Soups feature the company name first, then the
soup variety on their packaging.
› product-family
› product-line
› product-class
› product-type
14. It was sunny when Jenny went to class, but by the time class was
over it was raining heavily, so Jenny stopped by the student store
to buy an umbrella before she walked back to her dorm. In this
case, the umbrella is an example of a(n) ________.
› emergency good
› heterogeneous shopping good
› specialty good
› impulse good

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15. Which of the following is the level at which the product’s primary
characteristics operate?
› Design
› Durability
› Conformance quality
› Performance quality
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16. One of the ways to change the course of a brand is to modify the
product. Under product modification, ________ adds size, weight,
materials, supplements, and accessories that expand the
product’s performance, versatility, safety, or convenience.
› feature improvement
› technological improvement
› quality improvement
› style improvement

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17. Marketers must see themselves as benefit providers. For example,
when a shopper purchases new shoes, he or she expects the
shoes to cover his or her feet and allow him or her to walk
unobstructed. This is an example of what level in the consumer-
value hierarchy?
› Pure tangible product
› Potential product
› Basic product
› Augmented product
18. Product launches include many tasks and often take longer than
expected. To coordinate effectively, a planning technique such as
______ can be used.
› master scheduling
› key path scheduling
› task scheduling planner
› critical path scheduling

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19. Some firms might delay the launch of their products until after the
competitor has borne the cost of educating the market. Such an
entry is called ________ entry.
› balancing
› strategic pay off
› late
› compensating
20. Which of the following steps will help service firms to increase
their quality control?
› Adopting differential pricing
› Providing complementary services to customers
› Cultivating non-peak demand
› Standardizing the service performance process

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21. Product-line analysis provides information for two key decision
areas: product-line length and ________.
› product-class composition
› product mix-pricing
› popular pricing
› product need family
About Author
This article covers the topic for the University Of Phoenix MKT 571
Week 3 Quiz The author is working in the field of education from last 5
years. This article covers the basic of MKT 571 Week 3 Quiz from UOP.
Other topics in the class are as follows:

MKT 571 Week 1 Quiz
MKT 571 Week 2 Quiz
MKT 571 Week 3 Quiz
MKT 571 Week 4 Quiz
MKT 571 Week 5 Quiz
MKT 571 Week 6 Quiz
MKT 571 Week 6 Final Exam
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