Storydoing
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  • 1. Why storydoing is the next chapter of storytelling
  • 2. Introducing the next generation of visual storytellers: The Storydoers
  • 3. Empowered by technology
  • 4. Storytelling has become an active, social, collaborative experience Picture: mirror.co.uk ROYAL BABY’S NAME IS ANNOUNCED THE STORY IS RETOLD & SHARED VISUALLY
  • 5. The act of image sharing is forging a common visual language connecting Millennials across borders and cultures “When we share an expression, a picture, the meaning is clear. We don’t need text to express what we think” French youth, SMG Millennial Community
  • 6. Visuals have become a shortcut to create culture at speed, dramatically resetting expectations of all other content platforms, including brands “Social media is now the modern day newspaper- without the editors and censorship people share what they want when they want , updated every second of the day.” British youth, SMG Millennial Community
  • 7. Re-setting expectations from content, culture and brands SUPERBOWL BLACKOUT 7:25pm Picture: abcnews.go.com OREO RESPONSE 7:48pm Picture: articles.washingtonpost.com
  • 8. About the speaker: Emma Montgomery is the Global Director of Starcom MediaVest Group’s Human Experience Center, an insight and innovation lab that transforms brands by connecting them directly with people to accelerate change. Emma is focused on global Millennial audiences, behaviour and culture and what lessons this group offers us for the future. When it comes to visual storytelling, she is a closet fan of the selfie, and obsessed by Handsome Dogs on tumblr. With 14 years in communications strategy, insights and research roles over 3 continents, Emma ‘s passion lies in helping marketers use an agile understanding of people to create experiences that matter.