Product DescriptionBrylcreem (pronounced brill-cream) is an iconic product of mens hair styling,founded in Birmingham by County Chemicals in 1928.The brand formulation is built on strength, substance and texture. All thatneeds to be added is flair. Brylcreem was giving a generation of men thefreedom to style their hair with confidence.The glossy look that defined Brylcreems original appeal is still massivelypopular, but the Brylcreem of today gives men hundreds of choices when itcomes to styling quality and power.The brand offers gels, waxes, and creams.
Principal CompetitionsThe arena which Brylcreem battle among the competitiors is iwith itsunmessable style, the Brylcreem Boys Icon, its smells, the use of fresh hairtechnology, plus comes with unique Memory Styling Molecules, rich withAqua-Oxy naurishment, longlasting and non-greasy.
SWOT AnalysisStrenghs• Unmessable Style (wet look, styling holds)• People known their product• 80 years on market• equitable price• Had an international and national icon ( David Beckham, Kevin Pieterson, Khairul Fahmi)
SWOT AnalysisWeakness• Only comes with two based product• Their packaging look same with others competitors. The differentiate only at their labeling.• The Bounz Gel packaging hard to open. Nice look with hard touch.
SWOT AnalysisOpportunities• Had an advantage to dominate the market• By rebranding their packaging, it could enhance their market share percentage.• Could increase more consumer to used their product.• Had a brand icon which could persuade consumer to used Brylcreem.• Had a great technologies on hair stylish.
SWOT AnalysisThreat• Had a competition with so many brands• The young user like to buy something more stylish such as the packaging itself look trendy and easy to used.• The packaging look same with others brands, make consumer confused.