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  • 1. Business WrittingS1180122 Shota Watanabe
  • 2. Summary• Rakuten he said, and has been done to increase from 65% English, 79% year-on-year in-house communication documents, meetings and. English language skills of the staff of optimism has been steadily improving.
  • 3. Problems• One of the things holding back the Japanese companies to prevent the grab overseas competitors completely from global competition turned to Internet entrepreneurs, we noted a lack of Corporation Japan limits of English proficiency from holding the staff of non-Japanese .
  • 4. Future• Executive officers, after two years are not to be fluent in English is dismissed. As part of efforts to globalization, Rakuten Ill bring all the internal documents to conduct executive meeting in English, was written in the final.
  • 5. Employee• Well as whether it can actually do, business people in Japan, but Im wondering, will be those companies to implement similar policies. End users in Japan and Japanese employees are feeling the anxiety and worry to the situation.
  • 6. President and chief executive officer• It said, "If you can not read English at least, you. You can not you work for us" Mikitani is president and chief executive officer said.
  • 7. Reason• Rakuten is the reason for the new rules is to become a major player in online shopping in the world market. Currently, it is possible to expand the range to more than 27 major countries from six countries.
  • 8. Reason 2• It is for the benefit of the company. In most cases, the Internet is a place where English is the dominant language. Unless you want to stay in the region and very niche, it is to adapt to a global platform rather than the other way around is best.
  • 9. Goal• With the ultimate aim has been to encourage employees to take the course, is to have a functional command of the language. As an added bonus, the company is providing English lessons and learning time of free or subsidized staff.
  • 10. Reference• http://blogs.wsj.com/japanrealtime/2012/06/ 29/rakutens-english-policy-just-speak-it/ http://www.japantoday.com/category/top-in- category/view/rakutens-decision-on-english- not-welcomed-by-everyone http://japandailypress.com/at-rakuten-inc- only-english-language-works-025646

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