Welcome, I am Emma I am an enthusiast of YouTube, Flickr, Myspace, rather than an expert. If you’ve any questions about anything at any point, please pipe up – I’ll try my best to answer them. If I can’t answer them I promise to find out the answer and email you about it. I am going to talk about how to use these three sites work and how we can use them in the world of libraries. Has anyone here used any of these sites, or any social network before? Okay, well I am going to start at the start, at the very beginning, so apologies if I am covering something you already know, but this way we’ll all be up to speed eventually. Each site has a lot of features and bangs and whistles – today I will just talk about the basics you need to get started. These sites have a few things in common which you’ll also find in a lot of other social networks. Once you get your head around these things, you’ve got social networking sorted: you’ll see them time and time again in sites like facebook, twitter and the rest. Hopefully what you learn here today will help you get an understanding of how other social networks work too and let you wind you way into the world of youtube, flickr, myspace and beyond into facebook and twitter and all the others.
They are simply websites – for all the fuss about social networks, that is really all they are when you boil them down. 2. Users are linked together into a network 3. By you guys 4. You don’t have to sign up to use them, but the more you put into these sites, the more you will get out.
I worked, one tragic summer, as a journalist. I learnt two things one – i’m no journalist and two – journalists get to the centre of the story they are covering by asking these questions
Easy. If all else fails, use google!
The clips could be from TV, from films, from videos, they could be animation, music videos, adverts, anything. Tagging is one of those things I mentioned which is common to many, many social networks and it always means the same thing: tagging is assigning keywords or phrases to images or film clips to make them searchable by other users. So if you had a football clip with a Wayne Rooney goal, you might tag it with Rooney, football, goal, soccer – anyone searching with these words will be able to find your clip. And it will link your Rooney goal clip to Rooney goal clips that other people have uploaded and tagged using the same words. No need to sign up – go home and play with youtube at once.
In its most basic form – you tube is a social network and is TV on the internet – excpt that you decide what to watch and when you want to watch it.
Lots of people! To give you an idea of the scope of the site ...
Most Youtube is for fun, but there are uses beyond this, especially for libraries. It is a cheap easy and fast way of getting info across to a potantially massive global audience. We know that different people learn in different ways – some people like a written list of instructions to follow, some like a visual prompt, some people learn by being shown. So ARU could make short clips, perhaps asking the film department to help, to show users how to log in, or use the self-service machines, or even how to search for a book on the catalogue. The scope for using this is huge!
Go to youtube online Home page – search box, layout Set up an account and build up a profile. A profile is another one of those things that crops up in all the social networks. Your profile is your own little part of the youtube that you control and which displays information about yourself alongside info about what you do on youtube – if you upload a clip, then that clip will be on your profile. If you make a comment on someone elses clip, their clip and your comment will also appear on the profile page. More on this later... Let’s watch a youtube clip – librarian lays down the law Each clip has a page like this: comments. Again, common to all social network sites: people who have seen your clip can leave a comment, or give it the thumbs up. You can also ‘favourite’ a clip, which saves it to your profile. I’ve set up a youtube profile for this conference...
Dramatic Chipmunk – viral clip. Meaning that people who saw it, sent it to their friends, who sent it to their friends. It had gone viral – eventually this little clip had had over 120 million views! Companies are wising up to this, they can get a lot of exposure for their product by putting wacky clips on youtube, and then hoping that they go viral – Cadburys Gorilla/Phil collins Remember I said about teaching people through youtube? Here’s a vid with the Library of congress classification system explained so users can find books. All these clips can be found on the ARU library channel on youtube, and all these slides you can find on the conference blog. The Books Hooks scheme is where they get kids to send in their questions to librarians via the library website – the library then answers. So, a kid wrote in saying I’ve finished Harry Potter, what can I read next. The YouTube clip is of a really brilliant and enthusiastic and engaging librarian talking about similar books they have in the library. IT’s a good way of reaching out to your users, getting them to engage with the library in a new, informative way, beyond just dropping books off and taking books out. Very impressed. Here’s an advert for a library in New Jersey – really
Groups – joining groups is a big part of sites like Facebook as well as Flickr. You can find likeminded people, join them and pool your photos, comment on other people’s.
As with Youtube, a huge amount of people use Flickr.
Edit – crop them, enlarge them, shrink them, correct red eyes Share – easier than emailling when the file size is too big Store – back up your photos, set them to private, and even if you computer breaks you’ll still be able to get your photos because they are on an external website. Tag them – as with YouTube, you can tag your pictures of say a library so that they are grouped together with other library pictures, and so people can search for them. Again, you can comment on peoples photos or they can comment on yours
Go to flickr.com Homepage Upload a photo before your very eyes!
Edinburgh flickr photos Some groups Libraries – tagged photo of library Yes, yes, even Chelmsford...
Your own page/profile – hence MySpace, cos it is an easy way of building a website. Each page on myspace is setup and run by its user. Pages are connected together into a network by being Friends – another thing that is used in most social networks. It is how pages are linked together. If you find someone whose page you want to be linked to yours, you ask them to be your friend. Then you get updates on their MySpace activity – say if they add more photos or do a blog entry. Unique to myspace is the huge amount of control users have over how their page looks: colours, fonts, images, music. You can also upload photos, music, videos, comments & groups. You also have status updates which is like a one line mini-blog entry to descibe what you are doing, or how you are feeling or anything. Your status update will be seen by other users who are your friends, and you can see their status updates. The most important thing about myspace is music... Its the only site where you can upload music for your site, and for that reason it is mostly used by bands...
IF you are friends with Neil Young, for example, and wanted to find out what music is inspired by Neil Young, you could look at who Neil Young’s friends are on MySpace. Promoting yourself. Possible to release and promote a record and get really famous without a record company – Lilly Allen. She uses her blog on MySpace especially to really really connect with her fans, on a really personal level, and she is famous now thorugh word of mouth, etc.
Myspace search box, is pretty rubbish – click to next slide. Best just to google what you want with the word myspace
Click to ARU myspace...
Copyright and IP or Intellectual property issues – obviously taking film clips from films and putting it on youtube is illegal according to copyright laws, since you don’t have permission from the owner of the copyright to put it online. Also, even watching unauthorised clips like this is illegal if you go by the letter of the law. Copyright laws can’t really deal with how fast stuff is put up on youtube or myspace. But then companies get huge amounts of exposure from youtube – movie trailers are now released on youtube, companies purposefully make their videos so that they look like youtube clips - Cadburys sold a huge amount of chocolate from their drumming gorilla. So it’s sort of give and take – they seem to be getting happier to let copyright slip as long as they get exposure for their products in this way. Money – youtube, despite having millions of users and visitors everyday, barely makes any money. Example: the SuBo clip. Even though she was singing a song that was owned under copyright to the songwriter, on a TV show owned and hosted by Simon Cowell, which was shown on a commercial TV channel – none of these people made any money. Yet the clip went viral and was seen millions of times. This is perhaps why YouTube was bought by Google for so much money – to impart some control over it. Inappropriate content, cyberbullying – if someone puts somehting offensive or 18 certificate on YouTube, it gets flagged up by users and youtube either takes it down completely or makes it so that you have to get a youtube account before you can see it. But to get an account you just need to tick a box to say you are over 18, and no one checks. And this system relies on users flagging stuff up that is controversial, so it is not an ideal system. Youtube has been banned in a lot of schools for this reason, and because of cultural differences in what is deemed offensive and taken down, Pakistan has banned youtube entirely due to content about the prophet mohammed (which youtube did not deem offensive enough to take off the site.) Likewise, facebook recently refused to put into place a system for reporting cyberbullying on the site – their reasoning was, i think, that they take no responsiblity for what is put on the site, their job is only to host and run the site not police the content. If they had put in a panic button, they would have been accepting some responsibility for stopping it, and they didn’t want this. But who is responsible for what, who is responsible for preventing misuse of the sites, through breaking copyright, removing offensive images or cyber-bullying, is a big issue – especially as the sites have become more popular. It still remains a grey area. As with librarians and wikipedia, some feel that these sites deprofessionalise traditional media like journalism or photography – what’s the point of reading a newspaper when you can read a blog, whats the point of professional photographers when anyone can get professional standard photos and display them with Flickr? Are these sites really deprofessionalising? Or is it a good thing that anyone can, say, release an album through MySpace without a record contract or record company? You can decide on that one.
Learn something new – get a guitar, learn to play it using youtube tutorials, record your album and set up a band myspace page Or set up a Flickr page to show off your amazing cookery or knitting skills Or you could make a TV programme about something you’ve always wanted to see a TV show about, but that no one has bothered to make yet? If you’ve ever said, someone should really make .... Well, now’s your chance, you’re someone, these sites give you the tools to do it. So don’t be put off by these very big issues surrounding these 3 sites, they are important, fun and interesting sites to visit, so go home and play around with them!!
Transcript of "A Beginner's Guide to YouTube, Flickr and MySpace"
YouTube, Flickr and MySpace: A Beginners’ Guide University Library Staff Conference 30 th June 2010
YouTube, Flickr and MySpace <ul><li>They are websites </li></ul><ul><li>They are social networks </li></ul><ul><li>The content of these websites is generated by the users </li></ul><ul><li>You don’t have to sign up to use them </li></ul>(c) Emma Hacking 2010
YouTube, Flickr and MySpace <ul><li>WHERE are these sites? </li></ul><ul><li>WHAT are they? </li></ul><ul><li>WHO uses them? </li></ul><ul><li>WHY bother? </li></ul><ul><li>HOW can I? </li></ul>(c) Emma Hacking 2010
Where? <ul><li>www.youtube.com </li></ul><ul><li>www.flickr.com </li></ul><ul><li>www.myspace.com </li></ul><ul><li>Or searching through Google… </li></ul>(c) Emma Hacking 2010
What is YouTube? <ul><li>The site allows users to upload, watch and share short video clips </li></ul><ul><li>Once the clips are uploaded onto the site, other users can then watch them and comment on them, or link them to other clips available on YouTube through ‘tags’ </li></ul><ul><li>You don’t need to sign up to YouTube to watch YouTube videos </li></ul>(c) Emma Hacking 2010
<ul><li>In short … think of it as TV </li></ul>(c) Emma Hacking 2010
Who uses YouTube? <ul><li>Over 2 billion visitors a day* </li></ul><ul><li>It’s the third most popular website in the world (after Google and Facebook)** </li></ul><ul><li>The most popular clip is Lady Gaga’s “Bad Romance” video which has been played 185.39 million times </li></ul><ul><li>Bought by Google in 2005 </li></ul><ul><li>Number 10 has its own YouTube channel and in 2009 Barack Obama addressed the nation live on YouTube </li></ul>(c) Emma Hacking 2010 * source: youtube.com/t/fact_sheet (accessed on 18th June 2010) **source: alexa.com (accessed on 18 th June 2010)
Why use YouTube? <ul><li>To learn </li></ul><ul><li>To connect </li></ul><ul><li>To have fun </li></ul><ul><li>To keep up-to-date </li></ul><ul><li>To create </li></ul>(c) Emma Hacking 2010
How to use YouTube <ul><li>Go to www.youtube.com </li></ul><ul><li>Search box at top of the screen – what do you want to see? </li></ul><ul><li>Set up an account so you can: </li></ul><ul><ul><ul><li>Create a profile </li></ul></ul></ul><ul><ul><ul><li>Edit and upload your own videos </li></ul></ul></ul><ul><ul><ul><li>Subscribe to YouTube channels or create your own </li></ul></ul></ul><ul><ul><ul><li>Make ‘friends’ and keep up with users whose videos you like </li></ul></ul></ul>(c) Emma Hacking 2010
How to use YouTube <ul><li>To upload, click on the top right hand link saying “Upload” and then pick the file on your computer or camera that you want to upload </li></ul><ul><li>Set up your own YouTube channel </li></ul>(c) Emma Hacking 2010
Examples of YouTube in action <ul><li>The Dramatic Chipmunk: http://www.youtube.com/watch?v=a1Y73sPHKxw </li></ul><ul><li>Library of Congress explained: http://www.youtube.com/watch?v=4djuA5ZfOWE </li></ul><ul><li>London Public Library, ‘Books Hooks’ broadcast: http://www.youtube.com/watch?v=XlMKs2vR7YQ </li></ul><ul><li>Library advert: http://www.youtube.com/watch?v=hKlKB56BT7o&feature=related </li></ul><ul><li>The Angry Librarian: http://www.youtube.com/watch?v=gzbDdgWiaS0&feature=related </li></ul><ul><li>The University of Illinois Library (hard at work): http://www.youtube.com/watch?v=cwihz7iZlx0 </li></ul><ul><li>Anglia Ruskin University library YouTube channel: http://www.youtube.com/user/ARUlibraryconference </li></ul>(c) Emma Hacking 2010
What is Flickr? <ul><li>A social network based around members’ photos </li></ul><ul><li>Members upload their photos and assign them with tags. Photos with similar tags are grouped together </li></ul><ul><li>Members can join groups with like-minded people or people with similar interests and can comment on other peoples’ photos </li></ul>(c) Emma Hacking 2010
<ul><li>In short … think of it as a kind of photo album </li></ul>(c) Emma Hacking 2010
Who uses Flickr? <ul><li>Over 4 billion images are on Flickr!* </li></ul><ul><li>It is the 21 st most popular site on the internet** </li></ul><ul><li>Founded in 2004 </li></ul><ul><li>Bought by Yahoo in 2005 </li></ul><ul><li>Well over 60,000 photos are uploaded everyday*** </li></ul>(c) Emma Hacking 2010 *source: http://blog.flickr.net/en/2009/10/12/4000000000/ **www.alexa.com ***www.flickr.com
Why use Flickr? <ul><li>You can edit your photos easily using Flickr </li></ul><ul><li>You can share your photos </li></ul><ul><li>You can store them safely (in a cloud) </li></ul><ul><li>You can tag them to group them together, or group them with other peoples’ if you like </li></ul><ul><li>People can comment on your pictures, or you can comment on others </li></ul><ul><li>Join an online community or build your own based around images </li></ul>(c) Emma Hacking 2010
How to use Flickr <ul><li>You can look at pictures on Flickr without one, but to get the most out of Flickr set up an account </li></ul><ul><li>If you already have a Yahoo account, you can sign in using this (Flickr is owned by Yahoo) </li></ul><ul><li>Start uploading </li></ul><ul><li>Tag your pictures </li></ul><ul><li>You can search by group, by person or by tags </li></ul>(c) Emma Hacking 2010
Examples of Flickr in action <ul><li>The Edinburgh Room Mystery Photos – Edinburgh Public Library’s local history department http://www.flickr.com/photos/talesofonecity/sets/72157622521741976/ </li></ul><ul><li>Libraries of the World – library-related geekery http://www.flickr.com/groups/ola_worldlibraries/ </li></ul><ul><li>Brought My Lunch – a group dedicated to cataloguing bento lunchboxes http://www.flickr.com/groups/ola_worldlibraries/ </li></ul><ul><li>Diana Plus – a group dedicated to displaying photos taken by disposable cameras from the 60s http://www.flickr.com/groups/diana_plus/ </li></ul><ul><li>Chelmsford – a Flickr group dedicated to the town http://www.flickr.com/groups/16946783@N00/ </li></ul>(c) Emma Hacking 2010
What is MySpace? <ul><li>A network of individual MySpace pages; each page is set-up and run by a user </li></ul><ul><li>Your MySpace page is connected to others by being ‘friends’ with one another </li></ul><ul><li>Users have complete control over the look and content of their page </li></ul><ul><li>It’s very popular with musicians and bands </li></ul><ul><li>You usually don’t need to sign up with MySpace to see people’s MySpace pages </li></ul>(c) Emma Hacking 2010
<ul><li>In short … think of it as a kind online record player </li></ul>(c) Emma Hacking 2010
Who uses MySpace? <ul><li>25 th most popular website* </li></ul><ul><li>Over 125 million MySpace users </li></ul><ul><li>Most popular MySpace user is model and musician Tila Tequila – her page MySpace page has had over 200million visits and she has 3.5million ‘friends’ </li></ul><ul><li>Bought by Rupert Murdoch’s NewsCorp in 2005 for $580million** </li></ul>(c) Emma Hacking 2010 *source: alexa.com (accessed on 18 th June 2010) **BBC News, http://news.bbc.co.uk/1/hi/business/4695495.stm
Why use MySpace? <ul><li>To connect and interact with online communities </li></ul><ul><li>To learn more about any given subject </li></ul><ul><li>To read blogs and see videos </li></ul><ul><li>To listen to music </li></ul><ul><li>To promote your own music/photos/interests </li></ul>(c) Emma Hacking 2010
How to use MySpace <ul><li>Search on MySpace or google the name of the person and then ‘MySpace’ (i.e. ‘Bob Dylan MySpace’) </li></ul><ul><li>To set up an account, click on ‘sign up!’ and then follow the instructions. Once you’ve set up your account you can: </li></ul><ul><ul><ul><ul><li>Send messages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ask people to be your ‘friend’ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Display photos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Write a blog </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Embed YouTube videos that you like </li></ul></ul></ul></ul>(c) Emma Hacking 2010
Examples of MySpace in action <ul><li>The Beatles: www.myspace.com/thebeatles </li></ul><ul><li>Elvis (alive and well, and on MySpace!): www.myspace.com/thekingelvis </li></ul><ul><li>God: www.myspace.com/manupstairs </li></ul><ul><li>Me: www.myspace.com/bookmonkey123 </li></ul><ul><li>The British Library: www.myspace.com/britishlibrary </li></ul><ul><li>Anglia Ruskin Library: http://www.myspace.com/540205408 </li></ul>(c) Emma Hacking 2010
What do all three of these sites have in common? <ul><li>You can look at these sites without being a member. Go and play! </li></ul><ul><li>They are all social networking sites, but each has a different focus </li></ul><ul><li>They have tags, ‘friends’, profiles, comments, etc... </li></ul><ul><li>They are all UGC sites – that is ‘User Generated Content’ </li></ul>(c) Emma Hacking 2010
What is User Generated Content? <ul><li>A UGC site has content which has been created the site’s network of users. </li></ul><ul><li>Other examples of UGC websites are Facebook, eBay, delicious, Blogger. </li></ul><ul><li>Even Google or Yahoo could be considered as UGC sites </li></ul>(c) Emma Hacking 2010
Disclaimer! <ul><li>Please note that the views expressed in these slides do not necessarily reflect the views of Anglia Ruskin University or the University Library. </li></ul><ul><li>The views expressed here are my personal views based on being a user of MySpace, Flickr and YouTube. </li></ul><ul><li>Thank you! </li></ul>(c) Emma Hacking 2010
Controversy <ul><li>Copyright and IP issues </li></ul><ul><li>Money/royalties – Susan Boyle </li></ul><ul><li>Inappropriate content: ‘adult’ or violent images </li></ul><ul><li>Cyber-bullying </li></ul><ul><li>Democratising or destroying the traditional media - photography, publishing, journalism, TV, the music industry? Is Flickr destroying photography? </li></ul>(c) Emma Hacking 2010
Privacy issues <ul><li>It is good practice to check privacy settings when you join any website – particularly social networks </li></ul><ul><li>If in doubt, don’t! </li></ul><ul><li>Google yourself once in a while to check what comes up - many employers now do this to prospective employees </li></ul><ul><li>Consider using a pseudonym </li></ul>(c) Emma Hacking 2010
Why bother with any of this? <ul><li>Open and creative – and free! </li></ul><ul><li>Get involved with what library users are using </li></ul><ul><li>Learn something new – or teach someone else </li></ul>(c) Emma Hacking 2010
Further Reading <ul><li>A wiki on using social networks in libraries: http://lis5313.ci.fsu.edu/wiki/index.php/Academic_Libraries_and_YouTube </li></ul><ul><li>Phil Bradley is a librarian and digital guru extraordinaire – this is his fascinating website, a good place to get informed about the web: http://www.philb.com/ </li></ul><ul><li>Mashable is a site dedicated to social networks and their uses, and is a good place to keep an eye on what’s happening: www.mashable.com </li></ul><ul><li>www.Alexa.com is an Amazon.com-owned company which monitors the web and has a top 500 of websites </li></ul><ul><li>YouTube help page: http://www.google.com/support/youtube/ </li></ul><ul><li>A guided tour of Flickr: http://www.flickr.com/tour/ </li></ul><ul><li>Is Flickr destroying photography? A Guardian report on the negative side of making media more democratic: http://www.guardian.co.uk/technology/2010/apr/04/flickr-photography-internet </li></ul>(c) Emma Hacking 2010
Glossary <ul><li>Embedding – taking features from one kind of social network and including them in another. Examples might be embedding a YouTube video on your MySpace page or embedding a Flickr photostream onto your blog. </li></ul><ul><li>Content – that which is contained on a webpage is called content. Content could be photos, clips, music or text. </li></ul><ul><li>Friends – people you know, or who know you, whose page or account is connected to your page or account. Also used as a verb </li></ul><ul><li>Going viral – when a MySpace page, clip or photo takes on a life of its own, getting emailed around the world by lots of people who like it </li></ul><ul><li>Photostream – a series of images uploaded by one particular person, or a series of images with the same tag uploaded by a group of people. </li></ul><ul><li>Profile – your personal presence on a social network. Could be a group of photos (as on Flickr), a group of clips that you have uploaded or that </li></ul>(c) Emma Hacking 2010 <ul><li>you have uploaded or that you like (as on YouTube) or a webpage (as with MySpace). You control what information goes onto your profile, ultimately. </li></ul><ul><li>Social network – an online community of people, with profiles or images/videos that are linked together in a particular website by tags or friends. </li></ul><ul><li>Status updates – a short one line description to describe a user’s mood or activity. Also known as micro-blogging, this feature exists on MySpace, Yahoo, Twitter and Facebook. </li></ul><ul><li>Tagging – assigning keywords to images or film clips to make them searchable. Items with similar tags are grouped together. </li></ul>