Power Of The Pink Poker Pound


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Why Poker affiliates should recognise the growth of female poker players in their onsite engagement

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Power Of The Pink Poker Pound

  1. 1. Power of the Pink Poker Pound<br />Presentation by Emma Gilbert <br />
  2. 2. Here come the Girls ...<br />It is predicted that 20% of online players are women, with some websites such as 888.com who cater specifically to women in order to help meet the new demand.<br />Presentation by Emma Gilbert <br />
  3. 3. <ul><li>The Feminisation of Poker is now in the main stream media
  4. 4. From Desperate Housewives
  5. 5. to
  6. 6. Lady GaGa’s Poker Face
  7. 7. To More female poker players on playing in televised games
  8. 8. And now Ladies Only Tournaments</li></ul>Presentation by Emma Gilbert <br />
  9. 9. Presentation by Emma Gilbert <br />
  10. 10. Female poker players are set to grow to a third of real money poker players by 2011and are a key focus for operators in Europe, new research has revealed. (study by Poker Players Research (PPR))<br />Presentation by Emma Gilbert <br />
  11. 11. What is a women worth? <br /><ul><li>¼of all female online poker players are Real Money Players
  12. 12. Female’s rake per session is currently half that of men due to lower stakes and shorter sessions on the tables
  13. 13. Greater loyalty and lifetime value = better ROI when fierce competition for poker’s existing male demographic is sending player acquisition costs spiralling.</li></ul>Presentation by Emma Gilbert <br />
  14. 14. Operators are already implementing campaigns to appeal to women, adjusting their bonuses and promotions.<br /> It’s time for affiliates to start including the “Pink Poker” market into their engagement strategies. <br />Presentation by Emma Gilbert <br />
  15. 15. So how do affiliates exploit this new growth area? <br />Onsite Content<br />V’s<br />Presentation by Emma Gilbert <br />
  16. 16. So how do affiliates exploit this new growth area? <br />Onsite Content<br />1. Clear Information for Early Adopters<br /><ul><li>Reviews
  17. 17. Rules
  18. 18. Strategy Guides</li></ul>Not just for SEO! <br />2. Your “Voice”<br /><ul><li>Male perspective?
  19. 19. All male News?
  20. 20. Ladies Tournaments? </li></ul>Is it a “boys Club”?<br />Images<br /><ul><li>Banners
  21. 21. Are the too Sexy
  22. 22. Too much Tits n Arse?</li></ul>Not just for SEO! <br />Presentation by Emma Gilbert <br />
  23. 23. So how do affiliates exploit this new growth area? <br />Promotions and Incentives<br />"The majority of our clients are in property, fashion and public relations, and the prizes like manicures and facials are not the reason why they game online.” - Julian Morel, Head of Poker Girl<br />Presentation by Emma Gilbert <br />
  24. 24. So how do affiliates exploit this new growth area? <br />Promotions and Incentives<br />1. Reduce Pressure to Sign Up<br /><ul><li>Clear CTA’s not intrusive
  25. 25. Transparent Sign Up Process</li></ul>Deliberate Buying Behaviour!<br />Loyalty Rewards<br /><ul><li>Use Social Networks More
  26. 26. Likely to ask a friends advice
  27. 27. Likely to give recommendations</li></ul>Women Talk – reward them for it!<br />Trust and Relationship<br /><ul><li>Deliver what you say
  28. 28. Value not Free
  29. 29. Clear T&C’s
  30. 30. Exclusive and Special</li></ul>Once they come they Stay! <br />Presentation by Emma Gilbert <br />
  31. 31. Here come the Girls ...<br />Affiliates who dismiss female poker players as either bored housewives or poker pin ups beware.<br />Ignore the potential of the “Pink Poker” pound at your peril! <br />Presentation by Emma Gilbert <br />
  32. 32. Emma Gilbert is..<br />The online Marketing and Content Manager for a portfolio of online gambling affiliate portals<br />Pokerrakeback.comMrsBingo.comBunnyBingo.comRakeback.co.uk<br />Rakebackpoker.comMrCasinos.comMrSportsbook.comMrBlackjack.com<br />to name a few!<br />