AGR CONFERENCE 2013 Shaping the future through early careers engagement a siemens case study

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AGR CONFERENCE 2013 Shaping the future through early careers engagement a siemens case study

  1. 1. Restricted © Siemens plc 2013 All rights reserved.Page 1 Shaping the Future through early careers engagement: A Siemens Case Study Joanne Gogerly & Alice Kirby 9th July
  2. 2. Restricted © Siemens plc 2013 All rights reserved. siemens.co.uk University Engagement Strategy Joanne Gogerly & Alice Kirby, 9th July 2013
  3. 3. Siemens University engagement levels  Global and Local approach combined  Long-term collaboration is of special value for innovation and research cooperation  Personal engagement supports recruitment activities and Talent Acquisition CKI: Centres for Knowledge Interchange – Strategic discussions with Siemens Central Board in advance to have first opportunities for research engagement Other Universities Ambassador Universities CKI Siemens plc “Principal” Siemens plc “Partner” Engage
  4. 4. Engagement activities Principal & Partner only  Careers Fairs/ Drop in stand  Internships  Skills sessions  Guest Lectures  Group work support  Judging competition  Siemens equipment for use in faculty  Final year projects  Mentoring  Sponsorships (Societies or Competitions)  Course tailoring All  Promotional material in University  Provision of Siemens case studies  Site Tours Engage Activities will be tailored to the University’s own requirements and needs
  5. 5. Restricted © Siemens plc 2013 All rights reserved. siemens.co.uk Interactive Activity
  6. 6. Restricted © Siemens plc 2013 All rights reserved.Page 6 How are you currently engaging with universities? Top Tips Career Fairs Alumni/employee get them on campus Video Guides Less promotion/selling more generic info Presentations Think about the type of audience Skills sessions Bring good representatives (1st Impression) Workshops Make it interesting/relevant for audience Competitions/ Business related awards Keep it high energy/enjoyable Sponsorships Tailor to fit universities Offering equipment/ Provide useful resources Adaptability Engagement with university careers centres Be innovative Target universities Utilise social media Insight days Support universities that support the business Gyroscope
  7. 7. Restricted © Siemens plc 2013 All rights reserved.Page 7 Lincoln University & Siemens Partnership
  8. 8. Restricted © Siemens plc 20XX All rights reserved. siemens.co.uk Apprenticeships at Siemens Joanne Gogerly & Alice Kirby 9th July 2013
  9. 9. Restricted © Siemens plc 2013 All rights reserved.Page 9 Apprenticeships@Siemens • We have offered advanced apprenticeships in the UK since 2008 when we took the delivery in house and contracted directly with the respective government agencies • Apprenticeships at Siemens take between 3-4 years to complete and lead to full time positions • Our apprenticeships have a completion rate of 98.5%
  10. 10. Restricted © Siemens plc 2013 All rights reserved. siemens.co.uk Interactive Activity
  11. 11. Restricted © Siemens plc 2013 All rights reserved. siemens.co.uk Schools and Education Joanne Gogerly & Alice Kirby 9th July 2013
  12. 12. Schools Engagement@Siemens
  13. 13. Restricted © Siemens plc 2013 All rights reserved. siemens.co.uk Interactive Activity
  14. 14. Restricted © Siemens plc 2013 All rights reserved.Page 17 Challenge 1 – Calculating ROI on engagement activities • Keep long term data regarding engagement and capture data at all appropriate points • Survey applicants to track points of engagement • Start with clear objectives • What is the value of a hire – the ROI on an apprentice/school leaver • Track events that create valuable hires • Build up school networks of where apprentices are hired and build scheme around this “Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein
  15. 15. Restricted © Siemens plc 2013 All rights reserved.Page 18 Future proofing materials provided to schools • Online portal of case studies • Central repository of information refreshed • Be careful of content – refer them to your website for company specific information • Deliver messages online – easier to update
  16. 16. Restricted © Siemens plc 2013 All rights reserved.Page 19 Inspiring generation Y into your sector • Explain what it is – make it exciting but real •Showcase current employees/trainees • CSR commitments • Show how they will make an impact • Internet/Social Media/Interactive • Bring real life projects and role models • Through excitement – 90% of Gen Y still appreciate face to face development • Target parents • Communicate in their language and in the technologies that they use • Give an insight into the future of your industry • Straight honest talking about roles and responsibilities • Talk about interesting elements of the job i.e. Client interaction, creative thinking • Address the myths • Challenge outdated stakeholder perceptions of your industry • Use similar age groups to communicate with them 2
  17. 17. Restricted © Siemens plc 2013 All rights reserved.Page 20 Developing networks with schools • Encourage schools to measure apprentice/school leaver conversions • Sponsor broader development events •Use Enterprise Business Partnerships • Use Local businesses • Understand school timetables •Encourage schools to collaborate with each other • Offer activities that can be run in class but align with curriculum • School federations •Empower local teams/offices to approach schools •Career fairs for schools •Open days • Offer choices to students and let them choose instead of targeting them • Target list of schools • Guest lectures
  18. 18. Restricted © Siemens plc 2013 All rights reserved.Page 21 Parents understanding and supporting students in career pathway decisions i.e. University vs. Apprentices • Understand potential and interests •Invite parents to events/engagement sessions •Through school networks • Develop a tool to help dispel the myths they have and encourage engagement • Through dedicated areas on your website • Introduce benefits of apprentices as a viable pathway • Give parents the opportunity to explore the different options and inform them of what they are • Change image and language of apprenticeships • Parent guide for career discussion • Schools to expand UCAS evenings to include parents
  19. 19. Restricted © Siemens plc 2013 All rights reserved.Page 22 Demonstrating career opportunities and pathways at an early career level • Competitions • Practical assessments • Insight days • Summer camps • Engagement with local schools and industry projects • Role models at career fairs that have already achieved and progressed •Collaboration of smaller businesses •Getting your business in front of students • Parents evenings • Career fairs • Engaging with teachers • Speaking about careers not your job roles
  20. 20. Restricted © Siemens plc 2013 All rights reserved.Page 23 Support from education sector to enable employer engagement • Schools don’t engage with organisations and don’t promote apprenticeships • Demonstrate how apprentices can achieve just as much as graduates • Influencing on a local level with families of schools about how you can support/enable employee enagement • Commercial awareness of schools • Building networks with relevant schools
  21. 21. Restricted © Siemens plc 2013 All rights reserved.Page 24 Lack of information regarding employment opportunities and correlation to student curriculum • Schools are not promoting apprenticeships • Break the school quote on how many go to university • People feel university is the only option •Lack of positive info on apprentices • Lobby government • Produce brochures •Change assessment criteria for schools ranking – focus is currently on higher education only

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