Beyond Green: EMC and Energy Efficient IT


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Beyond Green: EMC and Energy Efficient IT Presentation presented at Gitex 08 from Emirates Computers

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  • Beyond Green: EMC and Energy Efficient IT April 2008 Note to Presenter : Use this presentation to teach your customers and prospects about the many energy efficiency advantages EMC has for the data center that help them get more value from data while increasing utilization, conserving power, and cutting costs. EMC has many energy efficiency advantages in the data center that help customers get more value from your data while increasing utilization, conserving power, and cutting costs. First, though, let’s understand why energy efficiency is so important.
  • Beyond Green: EMC and Energy Efficient IT

    1. 1. Beyond Green: EMC and Energy Efficient IT
    2. 2. Beyond Green: Achieving Efficient and Sustainable IT <ul><li>IT and data center infrastructure suppliers collaborating with corporate customers </li></ul><ul><li>The design, deployment, and operation of best-practices computing environments </li></ul><ul><li>Employing technology to gain efficiency and cost savings while meeting business objectives </li></ul><ul><li>And minimizing harmful environmental impacts </li></ul>Efficient IT Delivers Green
    3. 3. The Digital Universe is Rapidly Expanding Source: IDC White Paper, &quot;The Diverse and Exploding Digital Universe,&quot; Sponsored by EMC, March 2008 Ten-fold growth in five years! 1,773 exabytes 173 exabytes Amount of Digital Information Created and Replicated Each Year Exabytes 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2006 2007 2008 2009 2010 2011
    4. 4. Data Center Energy Use is Doubling <ul><li>IT energy use has doubled since 2000 and will likely double again by 2011 </li></ul><ul><li>Energy operating costs will soon exceed the cost of purchase for servers </li></ul><ul><li>Existing conservation technologies can reduce consumption to 2002 levels </li></ul>Comparison of Projected Electricity Use, 2007 to 2011 Source: EPA report to Congress, 2007 State of the art scenario Historical energy use 0 20 40 60 80 100 120 140 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Annual Electricity Use (billion kWh/year
    5. 5. IT Assets are Poorly Used <ul><li>Typical IT Utilization Rates </li></ul><ul><ul><li>Servers: 5–15% </li></ul></ul><ul><ul><li>Direct-attach storage: 20–40% </li></ul></ul><ul><li>Typical Data Utilization Rates </li></ul><ul><ul><li>As much as 70% of file data is never accessed </li></ul></ul>Sources: VMware, Microsoft, EMC
    6. 6. Data Center Efficiency Strategies CONSOLIDATE OPTIMIZE AUTOMATE
    7. 7. Available Capabilities for Energy Efficiency <ul><li>Storage tiering </li></ul><ul><li>Virtual LUNS </li></ul><ul><li>File and e-mail tiering </li></ul><ul><li>Storage virtualization </li></ul><ul><li>Large-capacity drives </li></ul><ul><li>Replication across storage tiers </li></ul>Improve Efficiency – Reduce Energy Consumption Snaps Clones Compression De-duplication Archiving Server virtualization Data migration Storage consolidation Virtual Provisioning Flash drives Optimization algorithms Automated discovery Document management INCREASE UTILIZATION REDUCE CAPACITY
    8. 8. EMC Solutions Driving Energy Efficiencies: Examples Improve Efficiency – Reduce Energy Consumption CLARiiON LCFC and ATA Virtual LUNs FileMover and Xtenders Invista Open Replicator SAN Copy TimeFinder/Snap TimeFinder/Clone SnapView Native GigE SRDF/A RecoverPoint Avamar EMC Centera VMware Open Replicator Symmetrix Celerra Virtual Provisioning Cache/Algorithms Smarts ADM De-duplication INCREASE UTILIZATION REDUCE CAPACITY
    9. 9. Server, Storage Network, and Storage Consolidation to Maximize Energy Efficiency Leading North American Utility Savings of +70% in reduced data center space, power, and cooling Storage Network Tier 2 Tier 1 Tier 0 CONSOLIDATE OPTIMIZE AUTOMATE Tier 3 Tier 2 Tier 1 Storage Network BEFORE AFTER 1,000 Servers 80 270 TB Storage 140 TB 3,000 cables/ports Network 300 cables/ports 200 server racks Facilities 10 server racks
    10. 10. EMC Tiered Storage Options SOFTWARE-BASED TIERING CAPABILITIES Quality of Service Management Cache Partitioning Virtual LUN Technology ControlCenter Symmetrix Optimizer Advanced functionality to optimize storage tiering Virtual Provisioning PLATFORM-BASED TIERING CAPABILITIES Tier 2 Tier 1 Tier 2 Tier 1 Tier 2 Tier 1 Best-of-breed storage systems and technology Tier 0
    11. 11. Today: Energy-Efficient Storage Design <ul><li>1 TB Data on Different Capacity/Performance Drives </li></ul>787 kWh/yr 1,434 kWh/yr 3,048 kWh/yr 94% 87% 73% 50% 393 kWh/yr CONSUME LESS ENERGY BY CAPACITY 15K 73 GB 15K 146 GB 10K 300 GB 7.2K 500 GB 7.2K 1 TB 6,096 kWh/yr 73 GB Flash drive 3,790 kWh/yr 30x IOPS 38% Less Energy
    12. 12. EMC Power Calculator -62%
    13. 13. EMC Energy Efficiency Service <ul><li>Review current data center strategy </li></ul><ul><li>Baseline your current and future needs </li></ul><ul><ul><li>Servers, storage, floor space </li></ul></ul><ul><ul><li>Power and cooling </li></ul></ul><ul><ul><li>Facility systems </li></ul></ul><ul><li>Analyze and consider your alternatives </li></ul><ul><ul><li>Power, thermal, and cooling efficiency </li></ul></ul><ul><ul><li>Server virtualization and storage optimization to reduce power </li></ul></ul><ul><ul><li>Three year “business as usual” (BAU) costs compared to the three-year “optimized” costs </li></ul></ul><ul><li>Update your enterprise data center strategy </li></ul><ul><li>Create your efficiency roadmap </li></ul><ul><ul><li>Improvements and phasing to avoid cost and gain energy benefits </li></ul></ul>CONSOLIDATE OPTIMIZE AUTOMATE $ $ $ $
    14. 14. Customer Example of Refresh and Consolidation: Telco <ul><li>Goals and Objectives </li></ul><ul><ul><li>Reduce cost and energy use </li></ul></ul><ul><ul><li>Reduce time to implement </li></ul></ul><ul><ul><li>Optimize assets (utilization) </li></ul></ul><ul><ul><li>Institute service levels </li></ul></ul><ul><ul><li>Focus resources in other areas </li></ul></ul><ul><li>Summarized Benefits </li></ul><ul><ul><li>$ 1.28M OpEx reduction </li></ul></ul><ul><ul><li>73% reduction in floor space </li></ul></ul><ul><ul><li>59% reduction in power expense </li></ul></ul><ul><ul><li>56% reduction in cooling expense </li></ul></ul><ul><ul><li>Reduction in ongoing support </li></ul></ul>73% Reduction 59% Reduction 56% Reduction
    15. 15. Storage Consolidation and Tiering Yield Efficiency Archive Data Backup Data <ul><li>Archive inactive data </li></ul><ul><li>Streamline backups </li></ul><ul><li>Eliminate redundant data </li></ul><ul><li>Virtualize storage </li></ul><ul><li>Classify and tier </li></ul>CONSOLIDATE OPTIMIZE AUTOMATE Virtual Prov Arrays Files Production Data Tier 3 Tier 2 Tier 1 Virtualization Remote Volumes