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SPLENDA ,[object Object],By Emily Michaels
Splenda - The no calories sweetener - Made to allow people to taste the sweetness, without the calories - Goal: To allow individuals the opportunity to still make the cookies, brownies, sweets, etc. that they want to  without  feeling  guilty .
“ Made from sugar, so it tastes like sugar ”-Splenda Motto ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Splenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Splenda: Skinny But Sweet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buyers/Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics of Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budget and Timeline ,[object Object],[object Object],Timeline

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Splenda, Skinny but Also Sweet

  • 1.
  • 2. Splenda - The no calories sweetener - Made to allow people to taste the sweetness, without the calories - Goal: To allow individuals the opportunity to still make the cookies, brownies, sweets, etc. that they want to without feeling guilty .
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  • 5.
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