Unleashing the Anywhere Network Emily Nagle Green President & CEO Yankee Group Research, Inc.

Unleashing the Anywhere Network What is the Anywhere Network? How will it be unleashed? What will happen?

What is the Anywhere Network?

How will it be unleashed?

What will happen?

The Anywhere Network Common platform Bandwidth Intelligence Seamlessness Ubiquity Yankee Group’s vision of a communications fabric with:

Common platform

Bandwidth

Intelligence

Seamlessness

Ubiquity

What mobile issues have held this back? Network limitations Device limitations Pricing problems Spectrum Mobile operator model

Network limitations

Device limitations

Pricing problems

Spectrum

Mobile operator model

Handset advances New spectrum options Threats proven viable Looming cracks in the profit picture Pressures building behind the mobile dam

Handset advances

New spectrum options

Threats proven viable

Looming cracks in the profit picture

Priced right, users love mobile data Source: Hutchison 3 UK

But mobile revenues in long-term decline Global ARPU outlook Source: Yankee Group

Cracks lead to leaking dams Source: AOL

When dams fail

Another way to think about control

The mobile browser is the field to nourish Global forecast: handsets with browsers Source: Yankee Group

Unleashed: a new mobile landscape New network business models Dissolution of current distribution chain Withering of device-specific software Invasion of consumer electronics

New network business models

Dissolution of current distribution chain

Withering of device-specific software

Invasion of consumer electronics

Unleashed consumer impact One device won’t suffice Every app is a mash-up Even more trading of info for value

One device won’t suffice

Every app is a mash-up

Even more trading of info for value

Unleashed enterprise impact Further consumer push on corporate IT Pervasive dual-mode connectivity From mobile extensions to component-based mobile apps

Further consumer push on corporate IT

Pervasive dual-mode connectivity

From mobile extensions to component-based mobile apps

Unleash the Anywhere Network Acknowledge the cracks Skip the sandbags Move the cattle to higher ground Begin controlled release Power the landscape Thank you

Acknowledge the cracks

Skip the sandbags

Move the cattle to higher ground

Begin controlled release

Power the landscape