SWIM Lesson 7 Now What Brand You Plan

1,232 views

Published on

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,232
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SWIM Lesson 7 Now What Brand You Plan

  1. 1. Lesson #7 OK, Now What? Putting an online strategy in place for Brand You
  2. 2. What have we learned over the past 5 weeks? • Social media is about two-way communications, so any plan must allow for conversation. • Social media is about what is happening now, so content must be consistently fresh. • Social media is about sharing in mixed media formats, so plans should include text, audio, video, and photos. • Social media is about like-minded people sharing with each other. • Social media is transparent, so don’t try to hide. • When using social media, plan for the unexpected. 2
  3. 3. How might you use social media to build your personal brand online? A sample plan.
  4. 4. Goal Establish brand awareness and interest of yourself using social media.
  5. 5. Targets People that you want to know more about you.
  6. 6. Strategy #1: Establish a brand personality. • Social media is all about sharing who you are, so decide what elements of your personality will stand out and own those personality traits. • How do you determine what your most promotable traits might be? - People always say I am ____________. - I am really good at ______________. - If I were going to give a speech, I would talk about _____________. - I know _____________. 6
  7. 7. Strategy #1: Establish a brand personality. • Who does it well? - The Angry Czeck. 7
  8. 8. Strategy #1: Establish a brand personality. • Who does it well? - The Arkansas Project. 8
  9. 9. Strategy #2: Create a hub for your personality. • Start a website; use a blogging software to make it easy (Wordpress, Blogger, Typepad, Tumblr). • Buy a custom URL, preferably your name if it is available. • Post your resume. • Use multimedia: photos, videos, audio, text. Consider a video resume. • Update frequently with information people want. • Link out to your other social media networks/ profiles. 9
  10. 10. Strategy #3: Establish accounts on existing social networks and keep those profiles active. • Google profile • LinkedIn • Facebook • Twitter • YouTube channel • Vimeo channel • Flickr group • Feed all of these into your website. 10
  11. 11. Strategy #4: Tailor your messages to specific employers. 11
  12. 12. Strategy #5: Use social media tools to search for job opportunities that are only advertised on social media channels. • Google alerts. • Twitter searches. • Twtjobs 12
  13. 13. Strategy #6: Market yourself. • Comment on blogs. • Follow influencers in your industry on Twitter. Retweet them when appropriate. 13
  14. 14. Strategy #7: Monitor what is being said about you in the social media space. • Google alerts. • Twitter searches. 14
  15. 15. Questions? Emily Blake ereeves@stoneward.com brutherford@stoneward.com 501.772.6142 (text) 501.772.6108 (text) @reeves501 @blakerutherford

×