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SWIM Lesson 7 Now What Brand You Plan

SWIM Lesson 7 Now What Brand You Plan






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    SWIM Lesson 7 Now What Brand You Plan SWIM Lesson 7 Now What Brand You Plan Presentation Transcript

    • Lesson #7 OK, Now What? Putting an online strategy in place for Brand You
    • What have we learned over the past 5 weeks? • Social media is about two-way communications, so any plan must allow for conversation. • Social media is about what is happening now, so content must be consistently fresh. • Social media is about sharing in mixed media formats, so plans should include text, audio, video, and photos. • Social media is about like-minded people sharing with each other. • Social media is transparent, so don’t try to hide. • When using social media, plan for the unexpected. 2
    • How might you use social media to build your personal brand online? A sample plan.
    • Goal Establish brand awareness and interest of yourself using social media.
    • Targets People that you want to know more about you.
    • Strategy #1: Establish a brand personality. • Social media is all about sharing who you are, so decide what elements of your personality will stand out and own those personality traits. • How do you determine what your most promotable traits might be? - People always say I am ____________. - I am really good at ______________. - If I were going to give a speech, I would talk about _____________. - I know _____________. 6
    • Strategy #1: Establish a brand personality. • Who does it well? - The Angry Czeck. 7
    • Strategy #1: Establish a brand personality. • Who does it well? - The Arkansas Project. 8
    • Strategy #2: Create a hub for your personality. • Start a website; use a blogging software to make it easy (Wordpress, Blogger, Typepad, Tumblr). • Buy a custom URL, preferably your name if it is available. • Post your resume. • Use multimedia: photos, videos, audio, text. Consider a video resume. • Update frequently with information people want. • Link out to your other social media networks/ profiles. 9
    • Strategy #3: Establish accounts on existing social networks and keep those profiles active. • Google profile • LinkedIn • Facebook • Twitter • YouTube channel • Vimeo channel • Flickr group • Feed all of these into your website. 10
    • Strategy #4: Tailor your messages to specific employers. 11
    • Strategy #5: Use social media tools to search for job opportunities that are only advertised on social media channels. • Google alerts. • Twitter searches. • Twtjobs 12
    • Strategy #6: Market yourself. • Comment on blogs. • Follow influencers in your industry on Twitter. Retweet them when appropriate. 13
    • Strategy #7: Monitor what is being said about you in the social media space. • Google alerts. • Twitter searches. 14
    • Questions? Emily Blake ereeves@stoneward.com brutherford@stoneward.com 501.772.6142 (text) 501.772.6108 (text) @reeves501 @blakerutherford