Lesson #7
OK, Now What?
Putting an online strategy in place
for Brand You

What have we learned
over the past 5 weeks?
• Social media is about two-way communications, so
any plan must allow for conversation.
• Social media is about what is happening now, so
content must be consistently fresh.
• Social media is about sharing in mixed media
formats, so plans should include text, audio, video,
and photos.
• Social media is about like-minded people sharing
with each other.
• Social media is transparent, so don’t try to hide.
• When using social media, plan for the unexpected.
2

How might you
use social media to build your
personal brand online?
A sample plan.

Goal
Establish brand awareness and interest of
yourself using social media.

Targets
People that you want to know more about you.

Strategy #1:
Establish a brand personality.
• Social media is all about sharing who you are, so
decide what elements of your personality will stand
out and own those personality traits.
• How do you determine what your most promotable
traits might be?
- People always say I am ____________.
- I am really good at ______________.
- If I were going to give a speech, I would talk about
_____________.
- I know _____________.
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Strategy #1:
Establish a brand personality.
• Who does it well?
- The Angry Czeck.
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Strategy #1:
Establish a brand personality.
• Who does it well?
- The Arkansas Project.
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Strategy #2:
Create a hub for your
personality.
• Start a website; use a blogging software to make it
easy (Wordpress, Blogger, Typepad, Tumblr).
• Buy a custom URL, preferably your name if it is
available.
• Post your resume.
• Use multimedia: photos, videos, audio, text.
Consider a video resume.
• Update frequently with information people want.
• Link out to your other social media networks/
profiles.
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Strategy #3:
Establish accounts on existing
social networks and keep
those profiles active.
• Google profile
• LinkedIn
• Facebook
• Twitter
• YouTube channel
• Vimeo channel
• Flickr group
• Feed all of these into your website.
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Strategy #4:
Tailor your messages to
specific employers.
11

Strategy #5:
Use social media tools to
search for job opportunities
that are only advertised on
social media channels.
• Google alerts.
• Twitter searches.
• Twtjobs
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Strategy #6:
Market yourself.
• Comment on blogs.
• Follow influencers in your industry on Twitter.
Retweet them when appropriate.
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Strategy #7:
Monitor what is being said
about you in the social media
space.
• Google alerts.
• Twitter searches.
14

Questions?
Emily Blake
ereeves@stoneward.com brutherford@stoneward.com
501.772.6142 (text) 501.772.6108 (text)
@reeves501 @blakerutherford