Lesson #5
Anytime, Anyplace
Communications in a Mobile World
What are the trends?

• 58% of adult Americans have used a cell phone or
  PDA to perform mobile non-data voice activities...
What are the trends?

• Cell phones are very hard to give up.
  - 51% of users said it would be harder to give up a
    ce...
What are the trends?

• What are people doing with their cell phones?
  -   31% send text messages on a typical day.
  -  ...
What are the trends?

• Hispanics lead the way.
  - 73% send text messages
  - 71% take a picture
  - 22% access the Inter...
What are the trends?

• Let’s give these numbers context.
  - 84% of English-speaking Hispanics have cell phones
  - 74% o...
What are the trends?

• Activities are trending younger.
  - 60% of 18-29 year-old users text on a typical day
  - 31% tak...
What are the trends?

• Cell phones are hard to give up
  - 54% of Hispanics say their cell phone is the
    hardest thing...
What are the trends?

• What is the user profile?
 - Internet user with Broadband at home
 - Use a cell phone as your prima...
“Time was, people bought phones for
    inherent traits--stylish facade,
   Internet prowess, fancy camera.
 Nowadays, we’...
What is it with these
applications?

• It is app mania!
• The one billionth iPhone app was downloaded from
    iTunes last...
The BlackBerry

• BlackBerry App World
  - Social networking, news, travel, maps, video, music,
      games and more.
    ...
Google Android




                 13
Google Android

• Developer-focused
 - Open source
 - All applications are created equal
 - Applications can draw on any o...
Google Android

• Currently the #2 mobile web browsing platform in
  the world (iPhone is #1)

• What does it allow you to...
The iPhone

• 1.25 million iPhones shipped per month.
• 21 million users worldwide.
• Will be over 32 million iPhone users...
“There are more phones in the world
   than personal computers, and the
   opportunity presented by a highly
    personal,...
Apps for marketing?

• In 2009, marketers will spend $391,000,000 on
  mobile marketing efforts.

• In 2010, it is project...
Apps for marketing?

• Build brand loyalty
  - Entertainment/engagement
  - Coupon delivery
• Make information easily acce...
Questions?

         Emily                      Blake
ereeves@stoneward.com    brutherford@stoneward.com
   501.772.6142 (...
Upcoming SlideShare
Loading in …5
×

Swim Lesson 5 Anytime Anyplace

988 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
988
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Swim Lesson 5 Anytime Anyplace

  1. 1. Lesson #5 Anytime, Anyplace Communications in a Mobile World
  2. 2. What are the trends? • 58% of adult Americans have used a cell phone or PDA to perform mobile non-data voice activities. • 41% of adult Americans have logged onto the Internet on-the-go. • Overall, 62% of all Americans have some experience with mobile access to digital data and tools. 2
  3. 3. What are the trends? • Cell phones are very hard to give up. - 51% of users said it would be harder to give up a cell phone than Internet, television, landline telephone, email or a wireless email device. - Under 30 category leads the way. 3
  4. 4. What are the trends? • What are people doing with their cell phones? - 31% send text messages on a typical day. - 15% take a picture. - 8% send or receive email. - 7% access the Internet for news, weather, sports and other information. • Overall, 32% of all Americans are doing one of these things on a typical day. 4
  5. 5. What are the trends? • Hispanics lead the way. - 73% send text messages - 71% take a picture - 22% access the Internet for news and information • Compare to Whites. - 53% send text messages - 56% take a picture - 18% access the Internet for news and information • Compare to African-Americans. - 68% send text messages - 57% take a picture - 27% access the Internet for news and information 5
  6. 6. What are the trends? • Let’s give these numbers context. - 84% of English-speaking Hispanics have cell phones - 74% of white Americans have cell phones - 71% of African- Americans have cell phones 6
  7. 7. What are the trends? • Activities are trending younger. - 60% of 18-29 year-old users text on a typical day - 31% take a picture - 14% access the Internet for news and information 7
  8. 8. What are the trends? • Cell phones are hard to give up - 54% of Hispanics say their cell phone is the hardest thing to give up - 51% of African- Americans say that - 49% of white Americans say that - 62% of 18-29 year-olds say that - 52% of 30-49 year-olds say that 8
  9. 9. What are the trends? • What is the user profile? - Internet user with Broadband at home - Use a cell phone as your primary telephone - Average income greater than $25,000 - Median age of 32 - Split evenly between high school, college or graduate school education - Either urban or suburban, but not rural 9
  10. 10. “Time was, people bought phones for inherent traits--stylish facade, Internet prowess, fancy camera. Nowadays, we’re just as interested in the downloadable little amulets that bless the devices with special powers.” -- Fast Company, May 2009
  11. 11. What is it with these applications? • It is app mania! • The one billionth iPhone app was downloaded from iTunes last month. • There were about 80,000 apps available for the BlackBerry before anyone had ever heard of the App Store. • Mobile phone apps are more personal, more social and more portable than anything you can do on your computer. • Many apps are free and customers don’t seem to mind the banner advertising that comes with them (1-2% even click on them!). 11
  12. 12. The BlackBerry • BlackBerry App World - Social networking, news, travel, maps, video, music, games and more. ‣ AOL Instant Messenger ‣ Bloomberg News ‣ iheartradio from Clear Channel ‣ Livestrong (daily calorie count) ‣ PrimeTime2Go (television shows) - Purchase apps using PayPal - Only available in US, Canada and UK 12
  13. 13. Google Android 13
  14. 14. Google Android • Developer-focused - Open source - All applications are created equal - Applications can draw on any of the device’s core functionality (text, making calls, using the camera) 14
  15. 15. Google Android • Currently the #2 mobile web browsing platform in the world (iPhone is #1) • What does it allow you to do? - Upload video directly to YouTube - Upload pictures directly to Picasa - A soft keyboard with autocomplete - Can automatically connect to a Bluetooth headset - Copy and paste function - Over 5,000 applications currently available - Locate when your friends are in your vicinity • Expected to be running on 18 different devices by the end of this year. 15
  16. 16. The iPhone • 1.25 million iPhones shipped per month. • 21 million users worldwide. • Will be over 32 million iPhone users before the end of 2009. • App Store = >25,0000 programs. • 5,000 new apps added/month. • If an app becomes popular, selling it at $2.99 can make developers millionaires very quickly. - If an app gets on the top 100 list, sales go up by an average of 250%. • Of the apps for sale, most never seen by customers. • The most downloaded apps reach 20% of the iPhone users. - Approx. 1% of the market where the iPhone is available. 16
  17. 17. “There are more phones in the world than personal computers, and the opportunity presented by a highly personal, one-to-one, always-on communications device can’t be ignored.” -- Advertising Age, March 30, 2009
  18. 18. Apps for marketing? • In 2009, marketers will spend $391,000,000 on mobile marketing efforts. • In 2010, it is projected they will spend $561,000,000. 18
  19. 19. Apps for marketing? • Build brand loyalty - Entertainment/engagement - Coupon delivery • Make information easily accessible - Store location (maps) - Store information - Product information - Product promotion - Event promotion 19
  20. 20. Questions? Emily Blake ereeves@stoneward.com brutherford@stoneward.com 501.772.6142 (text) 501.772.6108 (text) @reeves501 @blakerutherford

×