Lesson #4
Let’s Get It On
Why Fostering a Community
for a Brand is Important
Is brand building really
about community?

• Communities:
  - Increase word of mouth (35%)
 - Increase brand awareness (28...
What are the obstacles
to building community?



• Getting people involved in the community (51%)
• Finding enough time to...
If you are marketing
for a brand, what
does a consumer want?


• To connect with people.
• To help and be helped.
• To dis...
If you are marketing
for a brand, what
do you want?
•   Idea generation
•   Customer service
•   Co-innovation
•   Amplific...
If it is about community,
what does marketing
have to do with it?
• Give customers a place to discuss your organization.
•...
How do you build a
community?

• Focus on what the customer needs.
• Develop relationships with multiple connections and
 ...
Why is building
community so hard?


• The more content you have, the more members you
  will get.

• The more members you...
Consumers are inviting brands
   to become part of their
 discussions. Brands need to
    show up and socialize.
Questions?

         Emily                      Blake
ereeves@stoneward.com    brutherford@stoneward.com
   501.772.6142 (...
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Swim Lesson 4 Lets Get It On

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Transcript of "Swim Lesson 4 Lets Get It On"

  1. 1. Lesson #4 Let’s Get It On Why Fostering a Community for a Brand is Important
  2. 2. Is brand building really about community? • Communities: - Increase word of mouth (35%) - Increase brand awareness (28%) - Bring new ideas to the organization faster (24%) - Increase customer loyalty (24%) 2
  3. 3. What are the obstacles to building community? • Getting people involved in the community (51%) • Finding enough time to manage the community (45%) • Attracting people to the community (34%) 3
  4. 4. If you are marketing for a brand, what does a consumer want? • To connect with people. • To help and be helped. • To discuss a hot topic or issue. 4
  5. 5. If you are marketing for a brand, what do you want? • Idea generation • Customer service • Co-innovation • Amplification of word-of-mouth • New product development • Product testing • Reputation management • Market research • Public relations • Employee communications 5
  6. 6. If it is about community, what does marketing have to do with it? • Give customers a place to discuss your organization. • Help your staff understand customer needs and desires. • Gain consumer insights. • Develop a culture centered on customer feedback. 6
  7. 7. How do you build a community? • Focus on what the customer needs. • Develop relationships with multiple connections and touch-points. • Make it feel local. • Don’t create more just to have more. Make everything relevant and useful. • Recognize those that contribute most. • Communicate back and forth. Don’t just listen. 7
  8. 8. Why is building community so hard? • The more content you have, the more members you will get. • The more members you have, the more content you will get. 8
  9. 9. Consumers are inviting brands to become part of their discussions. Brands need to show up and socialize.
  10. 10. Questions? Emily Blake ereeves@stoneward.com brutherford@stoneward.com 501.772.6142 (text) 501.772.6108 (text) @reeves501 @blakerutherford

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