DIGITAL TALKS WITHBRAND MANAGEMENT4.2013
Today’s Topic:The Latest Tech News You Need To Know                       @stoneward
Twitter for Business       • Organized easier for business beginners to understand how Twitter           can be used for b...
Twitter for Business         • Twitter and the Weather Channel have a new deal to create custom             content around...
Branded Content       • Native advertising challenges brands to think differently about both           social engagement a...
Branded Content       “Anderson Davis is not among the stars of Bravo series that the       channel likes to call “Bravole...
Sharing Small Service Wins         • Random acts of kindness in customer service can snowball into massively             p...
DISCUSSION/QUESTIONS              @stoneward
THANK YOU.Emily Reevesereeves@stoneward.com@reeves501@stonewardwww.waitingfortheelevator.com
Stone Ward Brand Management Meeting April Latest Tech News You Should Know
Stone Ward Brand Management Meeting April Latest Tech News You Should Know
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Stone Ward Brand Management Meeting April Latest Tech News You Should Know

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This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this April meeting we talked about recent news from social channels, digital advertising opportunities and general ways we can leverage social better.

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Stone Ward Brand Management Meeting April Latest Tech News You Should Know

  1. 1. DIGITAL TALKS WITHBRAND MANAGEMENT4.2013
  2. 2. Today’s Topic:The Latest Tech News You Need To Know @stoneward
  3. 3. Twitter for BusinessSource @stoneward
  4. 4. Twitter for Business • Organized easier for business beginners to understand how Twitter can be used for business growth. • Shows examples of how businesses have used it. • How to build self-service ads. • Twitter 101. • How to build a community. • Contributing good content. • Measurement tools. • Marketing tips.Source and source @stoneward
  5. 5. Twitter for Business • Twitter and the Weather Channel have a new deal to create custom content around weather-related Twitter activity. • Twitter users will be able to see video clips of local forecasts, severe- weather coverage or user-generated content. But instead of requiring a link out to other websites, users can view the video within the Twitter stream, using the company’s “Cards” technology. • The idea is that if everyone is talking about a big weather event — like, say, Hurricane Sandy — Twitter can hone in on that flurry of activity and use it to serve up relevant promoted content to users who want to see it. • Ultimately want to convince big brands to open ad budgets up to the type of marketing that Twitter is offering. Twitter’s claim here is that it will boost engagement and reach and increase audience size.Source @stoneward
  6. 6. Branded Content • Native advertising challenges brands to think differently about both social engagement and advertising, and requires marketers to appeal to prospective customers in unique ways. • Native ads place brand content such as videos, photos and articles directly into a site, such as Facebook Sponsored Stories; Twitters Promoted Tweets; promoted videos on YouTube, and promoted playlists on Spotify and Rdio. • Native ads follow the format, style and voice of whatever platform they appear on. • Predictions are that native advertising will eventually replace all banner ads.Source and source @stoneward
  7. 7. Branded Content “Anderson Davis is not among the stars of Bravo series that the channel likes to call “Bravolebrities.” Nonetheless, he was treated like one on Monday night during an episode of “Watch What Happens Live”: he served as the bartender; joked with the host, Andy Cohen; and even took off his shirt to reveal a toned upper body that would not be out of place on one of Bravo’s “Real Housewives” shows. “Mr. Davis is an actor and model hired by the Kraft Foods Group and its advertising agency, Being Los Angeles, part of TBWA Worldwide, to play a character named the Zesty Guy in a new humorous campaign for Kraft dressings. As part of a sponsorship deal with Bravo, Mr. Davis appeared on “Watch What Happens Live” as well as in commercials that ran during the show and during other series on Bravo earlier on Monday night.”Source and source @stoneward
  8. 8. Sharing Small Service Wins • Random acts of kindness in customer service can snowball into massively positive PR when the customer involved relates the story poignantly through social media. • The latest example comes from Midvale, Utah, where a server and manager at a Chilis restaurant thoughtfully helped out with a mini crisis involving a woman and her 7-year-old sister who has autism. • The sister refused to eat her burger, which had been cut in half, because she thought it was "broken." The server, in a remarkably compassionate way, offered to made her a new one—and the girl then kissed the new burger repeatedly when it arrived. • Its a simple story, but one that the woman, Anna Kaye MacLean, tells evocatively in her post on Chilis Facebook wall. Now, Annas accompanying photo of her sister kissing the burger has gone viral, with three-quarters of a million likes and more than 40,000 comments. Brands cant manufacture or even really plan for this stuff—thats what makes it so sharable—but its always a joy when it happens.Source @stoneward
  9. 9. Sharing Small Service WinsSource @stoneward
  10. 10. DISCUSSION/QUESTIONS @stoneward
  11. 11. THANK YOU.Emily Reevesereeves@stoneward.com@reeves501@stonewardwww.waitingfortheelevator.com

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