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Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
Infovore 2013
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Infovore 2013

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In a presentation to our Stone Ward Camp Reality interns, Emily Reeves covers how to keep up with industry news, information and trends with some advice for why it is important.

In a presentation to our Stone Ward Camp Reality interns, Emily Reeves covers how to keep up with industry news, information and trends with some advice for why it is important.

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Transcript

  • 1. BE ANINFOVOREIN 2013( )
  • 2. An infovore* is a being that has avoracious appetite for information.*Borrowed term from Clay Shirky and Mitch Joel. @stoneward
  • 3. You have to have an appetite for learningto be successful in our industry.@stoneward
  • 4. ( )why?keep up with our constantly changing worldpresent yourself as intellectually curiousbecause it is really, really interesting@stoneward
  • 5. what?email newsletters: a few that I likeAdweekAdAgeeMarketer DailyFast Company (Design, Create, Lead, Exist)SmartBrief (4As, Social Media,Web Marketing, etc., etc.)Social Media ExaminerFind things particular to your interests, specialties andconsumption preferences, but also sign up for subjects that youmight not otherwise read: you will be surprised by the thingsyou learn and the correlations you can draw to your own work.@stoneward( )
  • 6. what?blogs: a few that I likeAdAgeHBRInflux InsightsMashablePew ResearchPSFKRead Write WebSix Pixels of SeparationSmart InsightsSocial Media ExaminerSpin SucksPull these into an RSS reader to make them easier to scroll through andskim each day: I like Feedly, an app that syncs across browswer, iPhone andiPad. Zite and Flipboard (iPhone/iPad) are great, too. Both allow for easysocial sharing in-app experiences.( )@stoneward
  • 7. what?twitter: a few that I likeAnn Handley @marketingprofsGini Dietrich @ginidietrichLee Clow’s Beard @leeclowsbeardLen Kendall @LenKendallMaria Popova @brainpickerMark McClusky @markmccNielsen @NielsenWirePSFK @PSFKRead Write Web @RWWSteve Rubel @steverubelTED News @TEDNewsThe Atlantic @TheAtlanticMonitor and adjust yourTwitter feed/following list constantly. If someone isnot giving you content you like, stop following them. Start following peopleyou find through retweets, authors of blog posts you like, speakers atevents. Don’t let you feed get clogged with those that you just skim over. @stoneward( )
  • 8. what?magazines: a few that I likeFast CompanyInc.Popular MechanicsThe AtlanticThe EconomistThe NewYorkerTIMEWiredYou don’t have to read them cover-to-cover. @stoneward( )
  • 9. what?podcasts: a few that I likeHBR IdeaCastPrinceton UniversitySix Pixels of SeparationStanford: Entrepreneurial Thought LeadersTED TalksIn the car, on the treadmill, in your office.You do have time to listen.@stoneward( )
  • 10. what?other places you can pick up interesting tidbitsAgency resources: blog, Markham & Wells,Twitter, closed Facebook groupOfficematesNewspapers: NYTimes,Washington Post,WSJFacebookGoogle+Listen more than you talk.@stoneward( )
  • 11. how?keep track of what you hear and learnDelicious: social bookmarking, allows for notes and taggingTwitter: can set Delicious to save any link you share/retweetEvernote: app for desktop/iPhone/iPad to save text, images, audioNotebook and penYour phone cameraDon’t fool yourself into thinking you can remember everything.Take notes.@stoneward( )
  • 12. where?share of what you hear and learnDeliciousTwitterFacebook Group: but tell us why it is good though, dont just share a link sans commentaryBlog: really dig into why you found this interesting and relevantSharing requires you to process your thoughts about topics and hones your voice.@stoneward( )
  • 13. when?on the treadmillwalking your dogfirst thing in morningover the lunch hourbefore you go homesitting in front of your TVIf you are truly interested and curious and want to learn, then you do have time.@stoneward( )
  • 14. tipsit is not about consuming everythingyou will never be able to read everything, sodon’t stress yourself out tryingit is about finding the things that interest youand can grow your knowledgeand make you more valuable to your company,to your client and even to your friends@stoneward( )
  • 15. (thank you@reeves501msadverthinker.comereeves@stoneward.com)@stonewardwaitingfortheelevator.comstoneward.com

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