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Tips for keeping up with the changing communications industry.

Tips for keeping up with the changing communications industry.



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    Infovore Infovore Presentation Transcript

    • { being an INFOVORE }
    • { An infovore* is a being that has a voracious appetite for information. } *I borrowed this term from Clay Shirky and Mitch Joel.
    • { You have to have an appetite for learning to be successful in our industry. }
    • { }why? keep up with our constantly changing world present yourself as intellectually curious because it is really, really interesting
    • { }what?email newsletters: a few that I likeAdweekAdAgeeMarketer DailyFast Company (Design, Create, Lead, Exist)SmartBrief (4As, Social Media, Web Marketing, etc., etc.)Social Media ExaminerFind things particular to your interests, specialties andconsumption preferences, but also sign up for subjects that youmight not otherwise read: you will be surprised by the thingsyou learn and the correlations you can draw to your own work.
    • { }what?blogs: a few that I likeAdAgeHBRInflux InsightsMashablePew ResearchPSFKRead Write WebSix Pixels of SeparationSmart InsightsSocial Media ExaminerSpin SucksPull these into an RSS reader to make them easier to scroll through andskim each day: I like Google Reader for the feeds then Reeder as an appthat syncs Reader across desktop, iPhone and iPad. Zite (iPhone/iPad) isgreat, too. Both allow for easy social sharing in-app experiences.
    • { }what?twitter: a few that I likeAnn Handley @marketingprofsGini Dietrich @ginidietrichLee Clow’s Beard @leeclowsbeardLen Kendall @LenKendallMaria Popova @brainpickerMark McClusky @markmccNielsen @NielsenWirePSFK @PSFKRead Write Web @RWWSteve Rubel @steverubelTED News @TEDNewsThe Atlantic @TheAtlanticMonitor and adjust your Twitter feed/following list constantly. If someone isnot giving you content you like, stop following them. Start following peopleyou find through retweets, authors of blog posts you like, speakers atevents. Don’t let you feed get clogged with those that you just skim over.
    • { }what?magazines: a few that I likeFast CompanyInc.Popular MechanicsThe AtlanticThe EconomistThe New YorkerTIMEWiredYou don’t have to read them cover-to-cover.
    • { }what?podcasts: a few that I likeHBR IdeaCastPrinceton UniversitySix Pixels of SeparationStanford: Entrepreneurial Thought LeadersTED TalksIn the car, on the treadmill, in your office.You do have time to listen.
    • { }what?other places you can pick up interesting tidbitsGoogle AlertsOfficematesNewspapers: NY Times,Washington Post,WSJFacebookGoogle+Listen more than you talk.
    • { }how?keep track of what you hear and learnDelicious: social bookmarking, allows for notes and taggingTwitter: can set Delicious to save any link you share/retweetEvernote: app for desktop/iPhone/iPad to save text, images, audioNotebook and penDon’t fool yourself into thinking you can remember everything.Take notes.
    • { }where?share of what you hear and learnDeliciousTwitterFacebook Group: but tell us why it is good though, dont just share a link sans commentaryBlog: really dig into why you found this interesting and relevantSharing requires you to process your thoughts about topics and hones your voice.
    • { }when? on the treadmill first thing in morning over the lunch hour before you go home sitting in front of your TV You do have time.
    • { } tips it is not about consuming everything you will never be able to read everything, so don’t stress yourself out trying it is about finding the things that interest you and can grow your knowledge and make you more valuable to your company, to your client and even to your friends
    • { thank you } @reeves501 msadverthinker.comereeves@stoneward.com