Emily Reeves presented to the Accounting and Financial Women's Association of central Arkansas about planning their professional digital presences, whether for themselves as an individual or as a company.
The rate at which new products,services, platforms, channels, etc.are churned out means that apartfrom having to spend a large part ofyour working week just keeping up,the new and emerging trends andstrategies mean that you can neverrest on your laurels.@reeves501@stoneward
Stop thinking about the tools andstarting thinking about the results.Think about social media, mobileand web across paid, earned andowned media, all as a holistic digitalstrategy that drives desiredexperiences and outcomes.@reeves501@stoneward
The Mandatories@reeves501@stoneward• Listening and monitoring.• Responding rapidly.• Building a customized community.• Providing education and information.• Delivering customer service.• Measuring and optimizing.
Best Practices@reeves501@stoneward• Leverage existing, consumer-facing channels.• Use custom-branded sites.• Issue challenges and competitions.• Create a movement and a community.• Use the power of mobile.• Test and learn.
Video@reeves501@stonewardWebsites that contain video holda viewer’s attention more than2 minutes longer than sites without.Video in search results have a41% higher click-throughrate than plain text results.
Infographics@reeves501@stoneward“Although I expect policy to follow the usual gradualistpattern, the pace of tightening will of necessityrespond to evolving economic conditions, particularlythe strength of the ongoing recovery in the labormarket and developments on the inflation front.”
All digital efforts can effect andinﬂuence each other. Look at themcomprehensively.Integrating social media into otherefforts can show ROI. Social mediashould not be measured in terms offans or followers.@reeves501@stoneward