Poster Design

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Poster Design

  1. 1. Visual N oise The number and intensity of elements competing For your attention (Visual Noise is generally bad). Visual Noise makes it difficult for the viewer to Quickly absorb information and move on.
  2. 2. H ierarc hy The order of importance in which you Represent and prioritize information
  3. 3. U sing G rids Paul Sahre: “I never design anything without the Guidance of a grid.”
  4. 4. N egative S e pac The amount of “breathing room” between central Elements.
  5. 5. Words vs. Visuals (Show, don’t tell) Graphic elements can communicate as much As words can - what information can you Convey without explaining it, rather than showing It through visual cues? (a good way to test this: If you didn’t speak the Language, could you still understand what the poster Was trying to convey?)
  6. 6. C ontrast B alanc e S ale c “ S ret C ec uteness” Helpful graphic tools!
  7. 7. E motion / E ation voc A feeling or call-to-act that the design Brings out in the viewer
  8. 8. T 3-sec he ond rule Most people process information from graphic Content in 3 seconds (for some, even less). If you cannot get all the information you need In 3 seconds, your poster is not effective As a communication tool. (Sometimes, it’s not that The information isn’t there, but that it’s overwhelmed By other stuff) The POWER OF SIMPLICITY
  9. 9. T “ nuggets” he The key pieces of information that you need The audience to take away.

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