Evaluation question 1 In what ways does your media product use, develop or challenge forms and conventions of real media products? Film poster and magazine coverEmily Moseley – A2 Evaluation
Film posters- what were their conventions? When designing my film poster and creating my film trailer, I looked to other social realism films and posters to try and pick out certain conventions of that genre that I could use in my own work. ‘Fish Tank’ was the film I took most inspiration from, and here is its film poster. So what were the conventions of a film poster? Logos of film festivals that • Very few fonts used (2 in this have credited case) in complimentary colours the film in the top right-hand • Minimal amount of different corner fonts used, keeps the poster Main looking tidy and professional character at the edge of • Quite an amount of empty the poster, lit space on the poster from the side • The title is the largest part of Reviews from different the poster, helps attract an Tag line companies/organisations audience Large title in ‘Credits’, including with star ratings, andthe middle of immediately producers, director’s important, eye-catching the page underneath and actor’s names words in larger font the title
My film poster So, how far does my own film poster match the conventions discussed earlier in the ‘Fish Tank’ trailer Reviews from different companies/organ Logos of film isations with star festivals that ratings, and have credited important, eye- the film in the catching words top right-hand in larger font corner Main character at Title is the edge of largest text the poster, lit from the side Tag line and ‘credits’ underneath the titleAs well as these points, I have stuck to using a very restricted colour scheme of blues and black, which complimenteach other well I feel, and also a select few fonts. Both these ideas follow the conventions of the ‘Fish Tank’ trailer. There is also quite a bit of empty space on the poster. This was done to reflect the genre of the film, as social realism is known for being very empty and hollow.
What about different genres of film?As well as social realism, I thought it would be a good idea to look at the wider picture concerning film posters, by looking at different genres of film. Thriller War film Rom-com
From looking at these posters from 3 different genres of film, I can see there areconsiderable differences.Firstly, these poster are in portrait orientation, whereas mine is landscape. In that sense my posterchallenges the conventions of a ‘traditional’ film poster. This may be due to that fact that the ‘Fish Tank’poster was meant to be displayed in a different place to the other posters, for example, it may have beenmeant for a large billboard on the side of the street, which are usually landscape, rather than at a bus stopfor example, in which the orientation would be landscape. Distribution companies aim to get their filmrecognised by as much of their target audience as possible, which involves creating supporting mediaproducts such as film posters available in a range of environments.Secondly, there is much more emphasis on the actual picture than much of the supporting text to try andattract an audience, contrasting to my film poster where the picture I feel isn’t as necessary in attractingan audience; that is left to the reviews at the top and bottom of the page. Again, that is anotherdifference in conventions to the wider spectrum of film posters.There are some similarities however: both my poster and 2 of the 3 other posters have ‘credits’underneath the heading, and use a minimal range of fonts and colours. The rom-com film poster uses starsand reviews to attract potential audience members, much the same as I have done in my own work.Altogether, my film poster does challenge most conventions of traditional film posters, but seems to fitquite well with my main inspirational text. If I knew what I know now, I would have probably orientatedthe poster to portrait, in order to match more conventions of traditional texts, but I feel my creationworks quite effectively for the genre, as it implies the main figure is looking outwards an putting her pastbehind her, which is much a core theme in my film trailer. It also fits with a stereotype that society has ofyoung people which is often portrayed through the social realism genre, the idea of ‘troubled andtroublesome youth’.
Magazine covers – what were their conventions? When designing my magazine cover, I again needed some inspiration, so I turned to a popular film magazine to give me some ideas of what the conventions were. These were the 2 posters I analysed in the research and planning stage of the course, and here are the conventions I found. Title of magazine behind the character, also largest font on page Issue number and date of publication near title Single large image as the main focus of the page Supporting stories at sides of the cover, with larger title and smaller supporting text, in complimentary coloursBarcodes at the bottom Smaller images relating to other Limited range of colours andof the page stories around the rest of the page fonts
My magazine cover So, how far does my own magazine cover match the conventions of traditional magazine covers? Title of magazine behind the character, also Issue number and largest font on date of publication page near title Single large image as the Supporting stories main focus at sides of the of the page cover, with larger title and smaller supporting text, inLimited range of colours and complimentary fonts colours Additional offers/ supporting material toencourage readers to buy the magazine Barcode at the bottom of the page
From comparing my magazine cover with that of published magazines, Ihave noticed that it fits in particularly well with the conventionsdiscoveredFrom analysing the conventions of traditional media, I feel that I can confidently say that mymagazine cover fits in with these conventions quite comfortably. Technical conventions such as theplacement of certain objects on the page has been met, for example the large title of the magazinebehind the main character’s head, and the title of the film it is promoting in front of the character.I have also used a limited range of colours and fonts. I stuck with a pale, dark blue and white colourscheme, so that it was also correspond with my film poster, giving the two works continuity, andhopefully this comes across.The stories around the outside of the character are there to try and entice readers to buy themagazine, which is why I added the ‘free stickers’ section in the bottom corner.One convention I did miss out on however was the additional smaller photographs surrounding themain image in the centre of the page. If I was to go back, this is something I would’ve definitelyadded, to make my cover look more realistic.
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