The internal employee culture at Monster Canada resembles that of many of the technology giants like Google and Facebook. Monster has created an internal work environment that serves as an innovative model for other businesses to follow. But like every other business, Monster is not immune from employee and HR issues. One morning, due to internal personal conflict and productivity concerns, Monster decides to fire an employee , effectively immediately. The employee does not take the news well and turns to online channels to express his/her discontent .
Further, on the way out of the building the employee uses a smart phone to post an opening for his/her position on the Monster.com website (this person had access to publish job posts). The job description includes disparaging comments about the company, executives and fellow employees.
Monster took down the job posting as soon as they were aware of it, 30 minutes after it as originally posted and original screen shots are popping up all over blogs. What do you do?
Monster Canada partnered with the Canadian Forces to host a career fair for young, returning veterans. A portion of proceeds from the ticket sales will be given to a non-profit that assists wounded members of the military and their families. The event was a great success and Monster was praised for their military support. Due to an accounting mix-up, Monster Canada never cuts a check to the non-profit and it’s now three months after the event . Due to a large endowment that no longer exists, the non-profit is in financial unrest and will need to lay off at least one employee.
While the employee has not yet been laid off, rumors are spreading internally at the non-profit. One employee, threatened to lose his or her job tweets about Monster not coming through with the check, saying it will now cost an employee their job. “Monster is not creating jobs, they are taking them away.”
Media outlets in Canada and the United States are now calling Monster to comment. What do you do?
What are you trying to accomplish with this crisis strategy?