Social Networking Shrm Emily

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  • friends and relatives (67 percent); colleagues (56 percent); conferences/trade shows/conventions (26 percent); supervisors/managers/higher level professionals in supervisory role (also 26 percent); and clients (25 percent).Nearly 20 percent of employees use online professional networking sites such as LinkedIn and Plaxo, while 16 percent use online social networking sites such as Facebook, MySpace, and Friendster according to the survey, “Networking Professionally: Employee Perspective.” The survey examines face-to-face and online networking trends.
  • Of those who conduct online searches/background checks of job candidates, 29 percent use Facebook, 26 percent use LinkedIn and 21 percent use MySpace. One-in-ten (11 percent) search blogs while 7 percent follow candidates on Twitter.
  • Think Before You TypeIt’s also a good way to keep people from making mistakes.Some people have posted things on Twitter (and elsewhere online) that have come back to haunt them. Consider:·         Cisco Fatty; someone who disparaged working for Cisco after getting the job.·         A VP for a PR agency denigrated the city of Memphis by saying he would “die” if he had to live there, angering the clients in the city where he made a presentation.·         A Canadian reporter unleashed a profanity-filled tirade on Twitter against a source for the entire world to see.So with all that could go wrong, why Twitter? The answer is simple, HR experts say. Twittering can be good for business.
  • Plaxo status feeds into Facebook “What’s on your mind” and Twitter.
  • Allows you to keep up with news about your business contacts.

Transcript

  • 1. Social Networking
    Emily Kelps
  • 2. SHRM Survey:
    Survey of 605 full-time or part-time employed U.S. residents.
    SHRM Survey: Workers Use of Online Networking Sites Significant  - 5/12/2009
  • 3. Why Social Networking?
    Build trust -- Show your expertise to potential customers, employees and business partners. Answering members' questions in a forum will build your reputation, and likely lead to a few more sales.
    Find employees or business partners -- On social networking sites aimed at professionals, members create online resumes, leave recommendations (references) for colleagues, and setup introductions for each other.
    Turn negatives into positives -- Social networking sites allow small businesses to get feedback from customers and then receive public accolades for being a business that cares about and responds to its customers.
  • 4. What Can Social Networking Accomplish?
    Manage the information that’s publicly available about you as professional
    Find and be introduced to potential clients, service providers, and subject experts who come recommended
    Create and collaborate on projects, gather data, share files and solve problems
    Be found for business opportunities and find potential partners
  • 5. What Can Social Networking Accomplish?
    Gain new insights from discussions with likeminded professionals in private group settings
    Discover inside connections that can help you land jobs and close deals
    Post and distribute job listings to find the best talent for your company
  • 6. According to Careerbuilder.com
    More than 2,600 hiring managers participated in the survey.
    45% of employers reported the use social networking sites to research job candidates:
    A big jump from 22 % last year.
    Another 11 % plan to start using social networking sites for screening.
    Career Expert Provides DOs and DON’Ts for Job Seekers on Social Networking – 8/19/2009
  • 7. From the National Law Journal
    Of the 100 hiring managers at small, midsize and large companies surveyed, 75% use LinkedIn, 48% use Facebook and 26% use Twitter to research candidates before making a job offer.
    Do not use any information you find in a discriminatory manner.
    Managers SHOULD NOT offer recommendations with SPECIFICS.
    (Lawyers warn employers against giving glowing reviews on LinkedIn - July 6, 2009)
  • 8. Facebook.com
    Facebook today has 200 million-plus members
    For people who think the networks are just for kids, the average new Facebook enrollee is in the mid-30s.
    Fan Pages
  • 9. Plaxo.com
    Contact Management Site
    Supports major address books including Outlook/Outlook Express, Mozilla Thunderbird, and Mac OS X's Address Book.
    Pulse Stream feeds contact changes into your plaxo home.
    15 Million Members
  • 10. Linkedin.com
    LinkedIn has over 41 million members in over 200 countries and territories around the world.
    A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
    Executives from all Fortune 500 companies are LinkedIn members.
  • 11. Twitter.com
    140 characters to answer the question, “What are you doing?”
    Follow industry leaders who post links to important resources and influence conversations
    Post questions for quick answers and answer others’ questions to establish your credibility and expertise
    Create links to your Web site or blog
    Keep up on the buzz in your industry
    Network with like-minded people.
  • 12. SHRM Article - Twitter
    understand the language of Twitter
    be concise and write things that will get people interested
    “With HR practitioners we see risk in everything, and really social media tools are very forgiving,” said Ruettimann(a social networking coach).
    Even if someone posts something they shouldn’t have, “it’s up for a week or two then it moves on.
    Social media blogging is going to happen, you decide to be a part of the conversation or not.
    Think before you tweet
    Its going to be posted in front of the entire blogosphere.
    Why Getting a Twitter Coach Is a Smart Idea – SHRM 5/27/2009 
  • 13. Status links
    FaceBook
    Plaxo
    LinkedIn
    Twitter
  • 14. Shared Applications
    WordPress
    Blog application
    SlideShare
    PowerPoint add-in
  • 15. Google Alerts
    • Create Alert
    • 16. Emails with link of new web content based on that search item