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Iterative innovation - Lean UX in the enterprise

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Presentation from 3/1/13 Lean Day UX conference. How small, iterative changes to your company's UX process can lead to bigger success.

Presentation from 3/1/13 Lean Day UX conference. How small, iterative changes to your company's UX process can lead to bigger success.

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  • 1. Iterative Innovation small  guerilla  projects  can  lead  to  big  successes  Emily  Holmes  Director,  K12  User  Experience  @uxemily  
  • 2. challenges Rapid     Technical   Process   Growth   Debt   Issues  
  • 3. Gaining momentum2011   2013   UX   PM   PM   PM   UX   UX   UX   ENG   ENG   PM   PM   PM   PM   ENG   ENG   UX   UX   ENG   PM   PM   ENG   PM   PM  ENG   ENG   ENG   UX   ENG   ENG   ENG   ENG   ENG   ENG   ENG   UX   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG   ENG  
  • 4. Moving upstream 2011   2013   Customer   SpecificaMon   research   Prototype   Development   &  validate   Interface     Development   design   Release  to     Release  to     customers   customers  
  • 5. FIRST UI HiRE School visit Persona wor•  Only  takes  a  few  hours  •  Doesn’t  cost  anything  •  Gets  feedback  directly  from  students  
  • 6. FIRST UI HiRE School visit Persona wor•  Sped  up  the  whole  project  •  Ended  opinion-­‐based  internal  debate  
  • 7. visit Persona workshop Design studio •  MulMple  departments   •  Only  takes  2  hours   •  A  chance  to  share  their  ideas     •  We  want  to  hear  about  their  experiences  
  • 8. visit Persona workshop Design studio •  Incredible  cross-­‐department  discussion   •  Exposed  great  stories  and  informaMon   •  Sense  of  common  purpose  
  • 9. kshop Design studio Partner in crime s •  Only  takes  2  hours   •  It’s  fun   •  We  want  their  help  with  design!  
  • 10. kshop Design studio Partner in crime s •  It  WAS  fun!     •  Fostered  collaboraMon  and  great  ideas   •  People  appreciate  knowing  their  ideas  maYer   •  People  started  to  understand  UX   •  Changed  the  road  map  
  • 11. udio Partner in crime scenarios User res •  PM  was  included  as  a  partner   •  It’s  just  a  couple  of  phone  calls   •  It’s  cheaper  to  validate  now  
  • 12. udio Partner in crime scenarios User res •  OpMmized  the  scope  of  work     •  Customers  loved  being  included   •  PM  loved  talking  to  customers   •  PM  saw  UX  as  a  helpful  partner    
  • 13. me scenarios User research Lean startu •  Fast  and  free   •  Eliminate  misunderstandings  about  the  project   •  Enable  simple  validaMon  cycles  
  • 14. me scenarios User research Lean startu •  Project  was  smooth  and  efficient   •  Saved  money  by  eliminaMng  extraneous  scope   •  Customers  loved  the  process  and  the  product   •  PM  saw  value  in  Lean  UX  tools  
  • 15. os User research Lean startup Lean U •  It  worked  on  CTE  and  other  projects   •  Customer  response  has  been  very  posiMve   •  TesMng  early  and  o]en  saves  Mme  and  money   •  We  can  try  it  with  a  contractor  
  • 16. ios User research Lean startup Lean U •  Customer  feedback  is  very  helpful   •  Research  can  find  the  right  problem  to  solve   •  It  gets  people  out  of  the  building  
  • 17. arch Lean startup Lean UX coaching •  Provide  soluMons  to  familiar  problems   •  Use  short  case  studies  that  are  quick  to  read  
  • 18. arch Lean startup Lean UX coaching •  A  copy  appeared  on  every  product  manager’s  desk  
  • 19. rtup Lean UX coaching Next? •  Only  takes  2  days   •  Gets  PMs,  engineers  and  UX  to  collaborate   •  Provides  a  neutral  perspecMve  
  • 20. rtup Lean UX coaching Next? •  People  got  it   •  Reinforced  what  our  own  UX  team  had  been  saying   •  PMs  agreed  that  UX  should  be  their  partners   •  The  team  wants  to  work  in  cross-­‐funcMonal  pods  
  • 21. hing Next? Sea     New   Legacy   monsters   Products   Product  
  • 22. Sea monsters
  • 23. New products•  UX  is  at  the  forefront  •  Lean  UX  is  the  way  we  do  things  •  Co-­‐designing  with  teenagers  
  • 24. Legacy product•  Pick  one  project  at  a  Mme  •  More  build-­‐measure-­‐learn  •  IteraMve  design  and  development  •  Scenarios,  story  maps  and  MVPs  keep  the   focus  on  the  customer  
  • 25. Parting advice•  Build  and  iterate  on  your  successes  •  Find  ways  to  eliminate  objecMons  •  Have  a  plan,  and  be  paMent  •  You  can  get  there!    

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