Iterative Innovationsmall,	
  focused	
  changes	
  can	
  lead	
  to	
  big	
  successes
Emily	
  Holmes
Director,	
  K12...
Technical
Debt
challenges
Process
Issues
Rapid	
  
Growth
gaining momentum
2011
z
UX
ENG
PM
PM
PM
PM PM
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG ENG
ENG
UX
ENG
PM
PM
PM
PM PM
ENG
ENG
EN...
moving upstream
2011 2013
Release	
  to	
  
customers
Development
SpecificaMon
Interface	
  
design
Release	
  to	
  
custo...
an amazing master plan
firstuihire
schoolvisit
personaworkshop
designstudio
partnerincrime
scenarios
userresearch
timeline
firstuihi
schoolvisit
personaworkshop
designstudio
partnerincrime
scenarios
userresearch
leanstartup
timeline
schoolvisit
Only	
  takes	
  a	
  few	
  hours
Doesn’t	
  cost	
  anything
Gets	
  feedback	
  directly	
  from	
  student...
sch
personaworkshop
designstudio
partnerincrime
scenarios
userresearch
leanstartup
leanuxcoaching
timeline
personaworkshop
MulMple	
  departments
Only	
  takes	
  2	
  hours
A	
  chance	
  to	
  share	
  their	
  ideas
We	
  want...
p
designstudio
partnerincrime
scenarios
userresearch
leanstartup
leanuxcoaching
teamstructure
timeline
designstudio
Only	
  takes	
  2	
  hours
It’s	
  fun
We	
  want	
  their	
  help	
  with	
  design!
It	
  WAS	
  fun!
Fost...
desi
partnerincrime
scenarios
userresearch
leanstartup
leanuxcoaching
teamstructure
seamonsters!
timeline
partnerincrime
PM	
  was	
  included	
  as	
  a	
  partner
It’s	
  just	
  a	
  couple	
  of	
  phone	
  calls
It’s	
  che...
partner
scenarios
userresearch
leanstartup
leanuxcoaching
teamstructure
seamonsters!
lightbulbs!
timeline
scenarios
Fast	
  and	
  free
Eliminate	
  project	
  misunderstandings
Enable	
  simple	
  validaMon	
  cycles
Project	
 ...
userresearch
leanstartup
leanuxcoaching
teamstructure
seamonsters!
lightbulbs!
scenario
timeline
userresearch
It	
  worked	
  on	
  CTE	
  and	
  other	
  projects
Customer	
  response	
  has	
  been	
  very	
  posiMve
...
user
leanstartup
leanuxcoaching
teamstructure
seamonsters!
lightbulbs!
timeline
leanstartup
Provide	
  soluMons	
  to	
  familiar	
  problems
Use	
  short	
  case	
  studies	
  that	
  are	
  quick	
  t...
leans
leanuxcoaching
teamstructure
seamonsters!
lightbulbs!
timeline
leanuxcoaching
Only	
  takes	
  2	
  days
Gets	
  PMs,	
  engineers,	
  UX	
  to	
  collaborate
Provides	
  a	
  neutral	
...
lean
teamstructure
seamonsters!
lightbulbs!
timeline
teamstructure
teamstructure
teams
seamonsters!
lightbulbs!
timeline
sea
lightbulbs!timeline
lightbulbs!
lightbulbs!
lightbulbs!
lightbulbs!
lightbulbs!
lightbulbs!
lightbulbs!
what’s next?
Something	
  I	
  really	
  wish	
  I	
  could	
  tell	
  you...
but	
  I	
  can’t!
@uxemily
emily.holmes@hob...
photo credits
http://www.flickr.com/photos/tulanesally/3618969705/sizes/l/in/photolist-6vNaBp-6n3Qah-o6WA3-o6WuJ-o6WwA-o6WJ...
Emily Holmes, LeanDayWest presentation: Iterative Innovation
Emily Holmes, LeanDayWest presentation: Iterative Innovation
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Emily Holmes, LeanDayWest presentation: Iterative Innovation

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Emily Holmes, LeanDayWest presentation: Iterative Innovation

  1. 1. Iterative Innovationsmall,  focused  changes  can  lead  to  big  successes Emily  Holmes Director,  K12  User  Experience @uxemily
  2. 2. Technical Debt challenges Process Issues Rapid   Growth
  3. 3. gaining momentum 2011 z UX ENG PM PM PM PM PM ENG ENG ENG ENG ENG ENG ENG ENG ENG ENG ENG UX ENG PM PM PM PM PM ENG ENG ENG ENG ENG ENG ENG ENG ENG ENG ENG PM ENGENG ENG ENG ENG ENGENG ENG ENG ENG ENG ENG UX UX UX UX UX UX 2013
  4. 4. moving upstream 2011 2013 Release  to   customers Development SpecificaMon Interface   design Release  to   customers Development Prototyping &  validaMon Customer research
  5. 5. an amazing master plan
  6. 6. firstuihire schoolvisit personaworkshop designstudio partnerincrime scenarios userresearch timeline
  7. 7. firstuihi schoolvisit personaworkshop designstudio partnerincrime scenarios userresearch leanstartup timeline
  8. 8. schoolvisit Only  takes  a  few  hours Doesn’t  cost  anything Gets  feedback  directly  from  students Sped  up  the  whole  project Ended  opinion-­‐based  internal  debate
  9. 9. sch personaworkshop designstudio partnerincrime scenarios userresearch leanstartup leanuxcoaching timeline
  10. 10. personaworkshop MulMple  departments Only  takes  2  hours A  chance  to  share  their  ideas We  want  to  hear  about  their  experiences Incredible  cross-­‐department  discussion Exposed  great  stories  and  informaMon Sense  of  common  purpose
  11. 11. p designstudio partnerincrime scenarios userresearch leanstartup leanuxcoaching teamstructure timeline
  12. 12. designstudio Only  takes  2  hours It’s  fun We  want  their  help  with  design! It  WAS  fun! Fostered  collaboraMon  and  great  ideas People  appreciate  knowing  their  ideas  maYer People  started  to  understand  UX Changed  the  road  map
  13. 13. desi partnerincrime scenarios userresearch leanstartup leanuxcoaching teamstructure seamonsters! timeline
  14. 14. partnerincrime PM  was  included  as  a  partner It’s  just  a  couple  of  phone  calls It’s  cheaper  to  validate  now OpMmized  the  scope  of  work Customers  loved  being  included PM  loved  talking  to  customers PM  saw  UX  as  a  helpful  partner
  15. 15. partner scenarios userresearch leanstartup leanuxcoaching teamstructure seamonsters! lightbulbs! timeline
  16. 16. scenarios Fast  and  free Eliminate  project  misunderstandings Enable  simple  validaMon  cycles Project  was  smooth  and  efficient Saved  $  by  eliminaMng  extraneous  scope Customers  loved  the  process  and  product PM  saw  value  in  Lean  UX  tools
  17. 17. userresearch leanstartup leanuxcoaching teamstructure seamonsters! lightbulbs! scenario timeline
  18. 18. userresearch It  worked  on  CTE  and  other  projects Customer  response  has  been  very  posiMve TesMng  early  and  o^en  saves  Mme  and  money We  can  try  it  with  a  contractor Customer  feedback  is  very  helpful Research  can  find  the  right  problem  to  solve It  gets  people  out  of  the  building
  19. 19. user leanstartup leanuxcoaching teamstructure seamonsters! lightbulbs! timeline
  20. 20. leanstartup Provide  soluMons  to  familiar  problems Use  short  case  studies  that  are  quick  to  read A  copy  appeared  on  every  product   manager’s  desk
  21. 21. leans leanuxcoaching teamstructure seamonsters! lightbulbs! timeline
  22. 22. leanuxcoaching Only  takes  2  days Gets  PMs,  engineers,  UX  to  collaborate Provides  a  neutral  perspecMve People  got  it Reinforced  what  our  own  UX  team  had  been  saying PMs  agreed  that  UX  should  be  partners The  team  wants  to  work  in  cross-­‐funcMonal  pods
  23. 23. lean teamstructure seamonsters! lightbulbs! timeline
  24. 24. teamstructure
  25. 25. teamstructure
  26. 26. teams seamonsters! lightbulbs! timeline
  27. 27. sea lightbulbs!timeline
  28. 28. lightbulbs!
  29. 29. lightbulbs!
  30. 30. lightbulbs!
  31. 31. lightbulbs!
  32. 32. lightbulbs!
  33. 33. lightbulbs!
  34. 34. lightbulbs!
  35. 35. what’s next? Something  I  really  wish  I  could  tell  you... but  I  can’t! @uxemily emily.holmes@hobsons.com
  36. 36. photo credits http://www.flickr.com/photos/tulanesally/3618969705/sizes/l/in/photolist-6vNaBp-6n3Qah-o6WA3-o6WuJ-o6WwA-o6WJQ-o6Wo6-o6WEe-fbi5zr-fbxkdE-fbxkiS-fbxktU- fCfZv2-fCxyZQ-fCfZ4t-8SzLGi-8SzLG4-dqijFw-dtSx41-dMaXfy-fDg2d7-fbxkXQ-fbxkFN-fbxmeu-fbi6er-fbi5Ke-fbi6jD-fbxma3-fbi58k-fbxkzo-fbi62Z-fCfXMR-fCfY9n-fCfXXT- fCxzwu-fCxyD3-fCxzrS-fCxxZ3-fCxydW-fCfXJi-fCxyTu-fCfYQe-fCfXEB-fCfZ88-fCfXUp-fCfYWX-fCfYcD-fCxyGU-7r85tj-7r4bWp-7gnPsH/ http://www.flickr.com/photos/86624586@N00/10187684/sizes/l/in/photolist-UdrJ-8wvum5-8tr46d-8tr473-ETZfx-5YG8he-5nmUmK-68ALWb-5p3uSE-7N5Js9- cbBGc-9BmZC6-5H7cuN-4Xink7-e26raL-bxa4qG-bL4Lot-bL4Lq8-dLwkuZ-8zyAex-694jya-aceLpG-ETZfz-8cQwUM-7KgVee-8Fzvqi-9fyzQU-8Ntsim-8NqmS2- dLwoKz-4p7PuB-b7BKB-4BPza-a6VzcC-a6Vzeq-9cwkWF-AKf63-8dF9Bq-afVN7d- c9PiDd-66qREp-5QPXnN-47HTjU-4YmyNg-4XwC8s-77m9Ss-8FzvqB-8Fzvpa-4FPVSM-4hY7LW-9SS9VY/ http://www.flickr.com/photos/zeldman/8496709162/sizes/l/in/photolist-dWPRBy-azGaS6-5K48xF-5K48zc-5K48yp-eWoxdZ-fTQpp-98ogmf-bfs6Ta-bfs7xF-bfs67R-bfs4Hc- bfs5mg-3cCG1w-bCfmRj-5eYYtU-7aLwu3-9wWYnB-aCRjyU-KBfom-aDEBSd-aQbEtp-7pmL1D-5mr5Pv-cPCh4q-e1We9p-f6qmGq-dtsZjD-e6MJnF-8R2A5U-bZ2NJ- e3NWVy-4aGuEV-68dm8u-9kG2dE-6Vf6Rh-5HKA5s-9pVAyD-cfyMZU-73mZ4c-8dfMqN-ecNjVY-ac1Rk-7EHgh8-ejzLhD-eaFjCL-eaFnXU-eaFjAw-eaFjD9-6wCSwX- fhMnad/ http://www.flickr.com/photos/dunechaser/1228011889/sizes/l/in/photolist-2SvT9M-e2uc4D-fs4p2A-PcJKc- bxgW8z-5BcZ5M-624hFR-5rzuXR-5DqARX-5u2ZLv-4dL2js-3DxNr8-6bQvfo-53LynW-2VbW3-6eD4WG-5xXwK1-dH42Px-66WyPR-63nTpA-7s9ncF-8sqxqJ-8WNTQ9- cgkJB3-6fg8dP-bqY7m-9NvR5E-ahsx5R-aNSUUZ-dnAzUF-5PRBP8-dnEvuZ-suqtF-8VwsJJ-8VwsKS-Hfj4a-fs4heA-nYtLw- aj1v1L-93mfKG-9nLLW4-8hfTpA-8mz8DQ-8ywGqs-795R4q-be4Zs8-62wEZP-bDu9AH-861Twb-bP4qzi-ccr1B9/ http://www.flickr.com/photos/davidw/6639183689/sizes/l/in/photolist-b7Fy1i-dwzgpa-dwEKf7-A9EQx-7Uqymx-fvufWo-dNdoXz-ds7aK8- dwzeYr-7XtxFN-7Evrk3-69zpeC-57H9vW-btSsEx-8h9ptg-bmJ74x-49d5DN-8VMdJk-bp1VyH-bf1deB-mq7U9-48k8ee-5Jk65J-7Thvp8-7ThvHn-7TkKDU-24zBh-dwELCL- cVCa7j-7VRgdk-aYp7uz-aJ87sR-6uGpt-dijoZi-cTQrRs-8REcr-4owHxc-bnXBu3-eZ4A71-eYSdTg-eZ4zq3-eZ4zF1-5ehg4K-4RUsE4-4RYCXA-4RUsJa-4RYD2A-cX5SPu- AgKkg-6fuBas-7WgoDD/

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