Case Study

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Case Study

  1. 1. Case Study By Emily Frandsen
  2. 2.  Created by Dick Hayne in the 70’s, Free People was a clothing store in Philadelphia, catering to women in their twenties.  When success grew he opened a second store and renamed the chain Urban Outfitters.  To expand even more a wholesale line was created, called Free People, and was bought in department stores and boutiques throughout the country.  Urban Outfitters was immensely successful on its own, so in 2002 the first Free People boutique opened.
  3. 3.  Today, the United States has 77 Free People boutique locations.  Their merchandize includes:  Bohemian/Indie Clothing  Accessories (Jewelry, Bags, Tech Covers, Home Decor)  Swimwear  Intimates
  4. 4.  Facebook : 1,003,558 likes  Twitter : 127,203 Followers  Tumblr : N/A  Vimeo : N/A  Pinterest : 159,423 Followers  YouTube : 13,498 Subscribers  Instagram : 738,347 Followers We are going to have a more in depth look at Free People’s Twitter, Youtube and Instagram accounts.
  5. 5. Twitter YouTube Instagram Sunday 6 0 0 Monday 15 0 4 Tuesday 13 0 5 Wednesday 19 0 5 Thursday 20 0 5 Friday 13 1 4 Saturday 9 0 1 The graph represents the number of posts Free People made on each social media outlet within one week (June 23rd-29th).

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