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Effective Business Presentations


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  • 1. E M I L Y E H R E N B E R G E R Creating Effective Business Presentations
  • 2. Start With the Message and Content  Identify:  The purpose  The audience  Add the text, or content, to all slides with the purpose and audience in mind.
  • 3. Background and Fonts  For a visually appealing presentation:  Select a consistent template  Don’t distract from the message  Select an easy to read font style and size  Don’t use more than two font styles
  • 4. Select Images  Images should be used to complement the text and message (Guffey & Loewy, 2011).  Use relevant images  Be mindful of copyright permission  Photography is preferred to clip art
  • 5. Create Meaningful Graphics  Use PowerPoint’s Illustration, SmartArt, or chart tools to easily create your own personalized graphics  Keep the graphics simple and easy to understand  Can include further descriptive details in presentation handouts • Simplify and breakup complex or boring information with a visual aid (Guffey & Loewy, 2011).
  • 6. Add Special Effects  Special effects can add interest and focus to a presentation  Use Animations tool within PowerPoint to control when objects appear on the screen  Can be applied to bulleted points, images, or graphics  Used to present relevant information connected to verbal presentation  Can add transition effects between slides, but don’t go overboard
  • 7. Including Hyperlinks  Can provide links to other presentations, programs for documents, videos or spreadsheets, or other outside websites  Hyperlinks to other information can add interest to a presentation and make it more interactive for the audience (Guffey & Loewy, 2011). • Include hyperlinks to outside sources or content to enhance a presentation
  • 8. Audience Engagement  Add in interactive content like opinion polls, voting, quizzes, or tests (Guffey & Loewy, 2011).  Responses can be submitted with PowerPoint applications for handheld devices that upload immediate feedback on results through bar charts (Guffey & Loewy, 2011). • When audience feedback is needed, apply these creative options for best results (Guffey & Loewy, 2011).
  • 9. Make Presentation Public  Put your presentation on the internet so that the audience can reference the information (Guffey & Loewy, 2011).  File can be emailed to all audience members  Presentation can be posted to company intranet  Use alongside a web conference or create a prerecorded presentation to accompany slides
  • 10. Wrap-up  Start with the message, identify purpose and audience then add all text  Select appropriate backgrounds and font  Add relevant images  Create graphics to improve understanding  Include special effects for interest and emphasis  Provide hyperlinks for an interactive experience  Encourage audience participation with interactive options  Makes slides accessible online Always end a presentation with a summary of the main ideas and concepts (Guffey & Loewy, 2011). Steps for an effective PowerPoint presentation:
  • 11. References  Guffey, M., & Loewy, D. (2011). Business communication: Process and product (7th ed.). Independence, KY: Cengage Learning.