E M I L Y E H R E N B E R G E R
Creating Effective Business
Start With the Message and Content
Add the text, or content, to all slides with the
purpose and audience in mind.
Background and Fonts
For a visually appealing presentation:
Select a consistent template
Don’t distract from the message
Select an easy to read font style and size
Don’t use more than two font styles
Images should be used to complement the text and message
(Guffey & Loewy, 2011).
Use relevant images
Be mindful of copyright permission
Photography is preferred to clip art
Create Meaningful Graphics
Use PowerPoint’s Illustration,
SmartArt, or chart tools to
easily create your own
Keep the graphics simple and
easy to understand
Can include further descriptive
details in presentation
• Simplify and breakup complex or boring information with a
visual aid (Guffey & Loewy, 2011).
Add Special Effects
Special effects can add interest and focus to a presentation
Use Animations tool within PowerPoint to control when objects
appear on the screen
Can be applied to bulleted points, images, or graphics
Used to present relevant information connected to verbal
Can add transition effects between slides, but don’t go overboard
Can provide links to other
presentations, programs for documents,
videos or spreadsheets, or other outside
Hyperlinks to other information can
add interest to a presentation and make
it more interactive for the audience
(Guffey & Loewy, 2011).
• Include hyperlinks to outside sources or content to
enhance a presentation
Add in interactive content like opinion
polls, voting, quizzes, or tests (Guffey &
Responses can be submitted with
PowerPoint applications for handheld
devices that upload immediate feedback
on results through bar charts (Guffey &
• When audience feedback is needed, apply these creative
options for best results (Guffey & Loewy, 2011).
Make Presentation Public
Put your presentation on the internet so that the
audience can reference the information (Guffey &
File can be emailed to all audience members
Presentation can be posted to company intranet
Use alongside a web conference or create a prerecorded
presentation to accompany slides
Start with the message,
identify purpose and
audience then add all text
backgrounds and font
Add relevant images
Create graphics to improve
Include special effects for
interest and emphasis
Provide hyperlinks for an
Makes slides accessible
Always end a presentation with a summary of the
main ideas and concepts (Guffey & Loewy, 2011).
Steps for an effective PowerPoint presentation:
Guffey, M., & Loewy, D. (2011). Business
communication: Process and product (7th ed.).
Independence, KY: Cengage Learning.
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.