What is a digipak?They typically consists of agatefold (book-style)paperboard or card stock outerbinding, with one or moreplastic trays capable of holdinga CD or a DVD attached to theinside.
Main Focus: Genre Lettering/ Font Style and Sizes Image Stars/ Icons Representation Audience
Cover ConventionsGENRE- As well asconsidering the genre of LETTERING/ FONTS-music that the CD belongs how does the lettering fitto, you must also consider IMAGE- what picture is on with the genre of music orthe generic conventions of the cover? Is it a design or design? For instance, somethe CD itself, what goes on artwork? Is it a punk bands have verya typical CD cover? Also photograph of the artist? basic handwritten typethink about the text and Think about MES (mise en styles to fit with theirhow people will see it on scene) to see how the ‘basic’ or anarchic image.the shelf. scene is set. This also includes colours, props, lighting, make-up and clothing.STARS/ ICONS- is theimage of the artist one REPRESENTATION- lookyou’d expect to see? For at how bands and artists AUDIENCE- who exactlyinstance, a star like and the genre are will buy this CD? BeBeyoncé always has an represented and how the specific. Why will someoneimage constructed on a audience will react to that. buy a CD? Is it becauseglamour shoot appeal and For example, hip-hop stars they went escapism andwhilst a punk band like have been criticised for pleasure, or to gain a senseGreen Day tend to focus portraying guns, cars and of their own identity ormore on social issues. ‘gangsta’ images feeling of belinging? Or are (stereotypes). they buying it because they have been influenced by someone.
Christina Aguilera – Bi-on-ic Artists full name Album name The image is the largest , Same image as the most eye-catching part. front of the album The star is the unique but the face is split selling point and one of the suggests the artist reason fans will buy this may be opening up. CD. Use of colour Parental advisory Use of colour black sticker boarder- gives clues to type of music genre.Track names, amount of tracks on the album,and running order of tracks – the text isfitted in between the two halfs of the faces,could suggests the songs fits with the artist. BarcodeThe colour of the text is black and the last 5tracks are red theses are addiction/ bonustracks. The spine has the name of the album and the artists name – The producers details in small print practical reason for when its on the shelf. as this isn’t so important to the fans
Artists full name Lady Gaga – Born This Way Album name The image is the largest , most eye-catching part. The star is the unique selling point and one of the reason fans will buy this CD. The image is the same as the front but placed on a motorbike which also gives its an edgy feel. Use of colour – black and white image with bright red lick stick which gives it an edge.Track names, and running order of tracksand which tracks are on each album – thetext is right a lined and the big image is fittedin between the text. BarcodePrivacy Warning! – copyright protectedand the law against is it stated The producers details in small print as this isn’t so important to the fans
Artists name – not full name the fan BEYONCÉ - 4 will recognise the name and image. The image is the largest , most eye- catching part. The star is the unique selling point and one of the reason fans will buy this CD. Artists name – not full Album name name the fan will recognise the name and image. Use of colour – Pale colours and used and the gilet she is wearing is black which stands out next to the pale background. The image is the largest , most eye-catching part. The star is the unique selling point and one of the reason fans will buy this CD. Showing the back of the star represents the Barcode back of the album.Track names, and running order of tracksand number of each track– the text is writtenon the wall of the photo and it written next toeach other horizontally, making use of the The producers details in small printimage used. as this isn’t so important to the fans
Rihanna - LOUD No artists name – fans will recognise the image The image is the largest , most eye- catching part. The star is the unique selling point and one of the reason fans will buy this CD. Different image to the front of the album, star sat on a stool looking Album name direct at the camera, soft calm coloured curtains behind could suggests privacy and reflection. Barcode Use of colour – Natural colours used, bright red lip sticks to match her bright colour hair, the same colour also the dark black eye lashes stand out on the image – eyes are shut fans still would straight away recognise the image.Track names, amount of tracks on the album, andrunning order of tracks – the text is placed overthe middle of the curtain and is centred text. The spine has the name of the album and the artists name – practical reason for when its on the shelf. The producers details in small print States where the album is made as this isn’t so important to the fans and about the recordings
Design and produce a magazineadvertisement, promoting yourdigipak.It will need to:- Apply to the right audience- Catch peoples attention- Be eye catchingThe genre will need to be samethrough out both items the digipakand magazine advertisment
ExcisingAlbumCover Christina Perri – Jar of Hearts 4:32 Minutes Album – Lovestrong by Christina Perri