You 2.0  Using Social Media to Enhance Your Reach and Influence  By Emily Bennington
I wasn’t asked to speak to you today because I’m a tech-junkie.  I’ve never camped out when Apple launched a new product. ...
I’m here because I do a lot of things at once… Author Mom Speaker Entrepreneur
...and my #1 marketing tool is Web 2.0.
Today’s Presentation
 
Number of Years to Reach  50 Million Users?  Source: Social Media Revolution / Socialnomics.com
Radio?   38 years
TV?   13 years
Internet?   4 years
100 Million Users in  9 Months
20 Million Users in  3 Weeks!
<ul><li>Social media is the biggest global cultural shift since the industrial revolution.  </li></ul>
<ul><li>Some people talk about meat dresses…  </li></ul>
<ul><li>… and some people change the world. </li></ul>“ Miracle on the Hudson” January 2009 Obama Campaign 2008  Iran Elec...
Remember this?
Social media represents a power shift  from company to consumer  Then   Now
The World Has  Completely  Changed  Individuals  can do some serious brand damage! Individuals  can make things happen fas...
What is Social Media?
 
Focus
If you aim at everything, you hit nothing.
“ What makes YOU  different  ? ”
Boring is not a brand position and average is not a competitive advantage.
My name is ________ and I am (or will be) the best ________.  Note: If your message won’t fit on this –  you need more foc...
All of these opportunities – started here.
 
 
If you don’t know your message, it’s going to be tough to make these things work for you.
 
 
Yourself
What’s being said about YOU?  What’s being said about your employees? What’s being said about other nonprofits? What’s bei...
What is the best way to demonstrate thought leadership today?
Start a blog.
No one wants to search all over the web for your profiles.
 
The Facebook we know today  won’t  be the Facebook of tomorrow.
12 Don’t just tell – engage!  Don’t Just Tell – ENGAGE.  Mistake #1: No Clear Benefit
Mistake #2: “Posting”, Not Engaging
RSS Feed  Your Blog Mistake #3: Failing to Cross Promote
 
<ul><li>A current position </li></ul><ul><li>Two past positions </li></ul><ul><li>Education </li></ul><ul><li>Profile summ...
Prepare for meetings.  Research companies.  Find job openings.  Join groups. Who’s watching you?  LinkedIn is like exercis...
Research your customers / prospects. Note: If it’s this guy, I’d read this book!
Research target companies.
Meet others going too. Research prospects. See what’s new. Join groups.
Don’t trash the updates !
 
What is the biggest difference between Twitter and Facebook?
 
 
“ Time suck” or Strategic?
Hashtags allow you to keep up with events and topics.
Networking has never been easier.
= #TwitterChats are a great way to network on the site.
Jump into conversations using http://search.twitter.com
Check out wefollow.com for leaders in your industry.
 
Who do people you follow follow ?
Are you reinforcing your “brand”?
How do people “list” you?
 
You Tube as a “driver” or a “hub.”
 
Yes, there’s another one.
Homepage looks familiar.
Profile page looks familiar.
 
 
 
Why is Google+ Important? It’s Google, so it  will  affect search.  Google’s gone local – and business pages are coming.  ...
Google wants your eyeballs.
Seen any of these lately?
Note: Microsoft codes look like this and can only be read by a MS reader.
ProfessionalStudio365.com Emily Bennington Facebook.com/EmilyBenningtonCollegetoCareer @EmilyBennington [email_address]
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  • You 2.0: Using Social Media to Enhance Your Reach and Influence

    1. 1. You 2.0 Using Social Media to Enhance Your Reach and Influence By Emily Bennington
    2. 2. I wasn’t asked to speak to you today because I’m a tech-junkie. I’ve never camped out when Apple launched a new product. (Yet.)
    3. 3. I’m here because I do a lot of things at once… Author Mom Speaker Entrepreneur
    4. 4. ...and my #1 marketing tool is Web 2.0.
    5. 5. Today’s Presentation
    6. 7. Number of Years to Reach 50 Million Users? Source: Social Media Revolution / Socialnomics.com
    7. 8. Radio? 38 years
    8. 9. TV? 13 years
    9. 10. Internet? 4 years
    10. 11. 100 Million Users in 9 Months
    11. 12. 20 Million Users in 3 Weeks!
    12. 13. <ul><li>Social media is the biggest global cultural shift since the industrial revolution. </li></ul>
    13. 14. <ul><li>Some people talk about meat dresses… </li></ul>
    14. 15. <ul><li>… and some people change the world. </li></ul>“ Miracle on the Hudson” January 2009 Obama Campaign 2008 Iran Elections 2009
    15. 16. Remember this?
    16. 17. Social media represents a power shift from company to consumer Then Now
    17. 18. The World Has Completely Changed Individuals can do some serious brand damage! Individuals can make things happen faster Individuals can connect to like-minds easier Individuals can have more influence
    18. 19. What is Social Media?
    19. 21. Focus
    20. 22. If you aim at everything, you hit nothing.
    21. 23. “ What makes YOU different ? ”
    22. 24. Boring is not a brand position and average is not a competitive advantage.
    23. 25. My name is ________ and I am (or will be) the best ________. Note: If your message won’t fit on this – you need more focus.
    24. 26. All of these opportunities – started here.
    25. 29. If you don’t know your message, it’s going to be tough to make these things work for you.
    26. 32. Yourself
    27. 33. What’s being said about YOU? What’s being said about your employees? What’s being said about other nonprofits? What’s being said about someone YOU may hire? 1 Google Yourself Set a Google alert for yourself, your company, your competitors, etc.
    28. 34. What is the best way to demonstrate thought leadership today?
    29. 35. Start a blog.
    30. 36. No one wants to search all over the web for your profiles.
    31. 38. The Facebook we know today won’t be the Facebook of tomorrow.
    32. 39. 12 Don’t just tell – engage! Don’t Just Tell – ENGAGE. Mistake #1: No Clear Benefit
    33. 40. Mistake #2: “Posting”, Not Engaging
    34. 41. RSS Feed Your Blog Mistake #3: Failing to Cross Promote
    35. 43. <ul><li>A current position </li></ul><ul><li>Two past positions </li></ul><ul><li>Education </li></ul><ul><li>Profile summary </li></ul><ul><li>Profile photo </li></ul><ul><li>Specialties </li></ul><ul><li>At least three recommendations </li></ul><ul><li>Note: The more data you provide, the more “matchable” you are. </li></ul>Is Your Profile 100% Complete?
    36. 44. Prepare for meetings. Research companies. Find job openings. Join groups. Who’s watching you? LinkedIn is like exercise. You get out what you put in.
    37. 45. Research your customers / prospects. Note: If it’s this guy, I’d read this book!
    38. 46. Research target companies.
    39. 47. Meet others going too. Research prospects. See what’s new. Join groups.
    40. 48. Don’t trash the updates !
    41. 50. What is the biggest difference between Twitter and Facebook?
    42. 53. “ Time suck” or Strategic?
    43. 54. Hashtags allow you to keep up with events and topics.
    44. 55. Networking has never been easier.
    45. 56. = #TwitterChats are a great way to network on the site.
    46. 57. Jump into conversations using http://search.twitter.com
    47. 58. Check out wefollow.com for leaders in your industry.
    48. 60. Who do people you follow follow ?
    49. 61. Are you reinforcing your “brand”?
    50. 62. How do people “list” you?
    51. 64. You Tube as a “driver” or a “hub.”
    52. 66. Yes, there’s another one.
    53. 67. Homepage looks familiar.
    54. 68. Profile page looks familiar.
    55. 72. Why is Google+ Important? It’s Google, so it will affect search. Google’s gone local – and business pages are coming. 20 million users in 3 weeks – and it’s not even open to the public yet. It’s here to stay & early adopters win.
    56. 73. Google wants your eyeballs.
    57. 74. Seen any of these lately?
    58. 75. Note: Microsoft codes look like this and can only be read by a MS reader.
    59. 76. ProfessionalStudio365.com Emily Bennington Facebook.com/EmilyBenningtonCollegetoCareer @EmilyBennington [email_address]

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