Social media to expand opps and influence

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Social media to expand opps and influence

  1. 1. You 2.0:You 2.0:Expanding Your Opportunities and Influence Through Social Media Marketing @EmilyBennington@EmilyBennington Co-author of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job
  2. 2. Where are employers researching you?
  3. 3. ObvyObvy
  4. 4. What is the best way to demonstrate thought leadership today?
  5. 5. Start a blog.
  6. 6. CreateCreate Your OwnYour Own Online Hub.Online Hub.
  7. 7. Is Your Profile 100%Is Your Profile 100% Complete?Complete? • Your industry and location • An up-to-date current position (with a description) • Two past positions • Your education • Your skills (minimum of 3) • A profile photo • At least 50 connections Note: The more data you provide, the more “matchable” you are.
  8. 8. Prepareforinterviews.Prepareforinterviews. Researchcompanies.Researchcompanies. Findjobopenings.Findjobopenings. Who’sviewedyourWho’sviewedyour profile?profile? LinkedIn is like exercise. You get out what you put in. LinkedIn is like exercise. You get out what you put in. Joingroups.Joingroups.
  9. 9. Accomplishments After every bullet on your resume, pause and ask yourself one question.
  10. 10. SO WHAT?
  11. 11. What is the biggestWhat is the biggest difference betweendifference between Twitter andTwitter and Facebook?Facebook?
  12. 12. ““Time suck” orTime suck” or Strategic?Strategic? ““Time suck” orTime suck” or Strategic?Strategic?
  13. 13. Jump into conversations usingJump into conversations using http://search.twitter.comhttp://search.twitter.com
  14. 14. Company Twitter Handle Company Twitter Handle Accenture @Accenture_Jobs LexisNexis @LN_Recruiting Allstate Insurance @AllstateCareers MTV Networks @MTVnetworksjobs AT&T @ATTjobs Raytheon @Raytheon_Jobs Bank of America @BofA_Careers Sodexo @SodexoCareers Deloitte Touche @JoinDeloitteUS Thomson Reuters @JobsWithUs Expedia @Expedia_Jobs Twitter @Jobs Forrester Research @forresterjobs UPMC @UPMCCareers Hyatt Hotels @Hyattcareers US Dept. of State @DOScareers Intel @JobsatIntel Verizon @VerizonCareers KPMG @KPMG Warner Brothers @WBCareers If you’re not a Twit, you’re missing out!If you’re not a Twit, you’re missing out!If you’re not a Twit, you’re missing out!If you’re not a Twit, you’re missing out!
  15. 15. The GameThe Game ChangerChanger
  16. 16. When you’reWhen you’re finished, uploadfinished, upload your resume toyour resume to slideshare.net.slideshare.net. When you’reWhen you’re finished, uploadfinished, upload your resume toyour resume to slideshare.net.slideshare.net.
  17. 17. I have a passion for discovering market trends, using effective advertising and producing exceptional events to smash the competition.
  18. 18. By offering exceptional customer service and support to fundraising participants I was able to increase territory retention by 15% By offering exceptional customer service and support to fundraising participants I was able to increase territory retention by 15% As a result of increased retention, Iwas able to fundraise $275,000-exceeding my annual goal by 110% As a result of increased retention, Iwas able to fundraise $275,000-exceeding my annual goal by 110%
  19. 19. a few things my resume (or google) won’t tell you….
  20. 20. ““I love mastering things I’ve never doneI love mastering things I’ve never done before; quickly and effectively”before; quickly and effectively” learn quicklylearn quickly
  21. 21. And I am ready to relocate here:And I am ready to relocate here:And I am ready to relocate here:And I am ready to relocate here:
  22. 22. Look! I already fit rightLook! I already fit right in….in…. Especially if I am working here:Especially if I am working here:Especially if I am working here:Especially if I am working here:
  23. 23. coughlin3@gmail.comcoughlin3@gmail.com (214) 906-3370(214) 906-3370 @SuzeCoughlin@SuzeCoughlin Susan Coughlin
  24. 24. VIG Exercise What would you do if you only had five years to live?
  25. 25. VIG Exercise Virtues (WHO) Goals (WHAT)
  26. 26. VIG Exercise Virtues (WHO) Intention s (HOW) Goals (WHAT)
  27. 27. Summary 1. Who 2. How 3. What
  28. 28. “Jobs come and go but everyone has a calling, and that’s to be the people we are capable of being.” - Marianne Williamson
  29. 29. EmilyBennington.com Facebook.com/EmilyBennington @EmilyBennington emily@emilybennington.com

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