Your SlideShare is downloading. ×
Emilie Arnaud Portfolio
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Emilie Arnaud Portfolio

389
views

Published on

This document outlines the work I accomplished both at Stella & Dot and Quiksilver-Roxy Europe HQ.

This document outlines the work I accomplished both at Stella & Dot and Quiksilver-Roxy Europe HQ.

Published in: Business, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
389
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. JOB EXPERIENCE
  • 2. This document outlines the work I have accomplished within: Stella & Dot as • Associate Marketing Manager - Global Field Marketing Quiksilver-Roxy Europe HQ as • Content Marketing Manager • Product Marketing Coordinator • Events Coordinator PORTFOLIO
  • 3. I AM an... Inspired passionate Self-motivated Creative Empathetic Responsive proactive Collaborative SociableDiligent Enthusiastic marketer Team player
  • 4. Stella & Dot is a boutique-style jewelry and accessories company reinventing the home-based business opportunity for the modern woman through its social shopping business platform. Stella & Dot offers its on-trend, celebrity-coveted product line exclusively through a growing network of trained inde- pendent consultants (Stylists) across North America, the United Kingdom, Ireland, France and Germany. Stylists earn sales commissions by selling at private in-home trunk shows and online with a best-in-class e-commerce site and social media tie-ins. San Bruno, California
  • 5. Associate Manager, Global Field Marketing MARKETING INCENTIVES • Lead cross-functional global execution of marketing promo- tions and incentives marketing assets • Write creative briefs and release all campaign assets globally • Serve as international liaison to ensure promotions, incentives and marketing tools are aligned globally • Work with Product Management and Site Operations to build and launch new promotion functionality • Support quarterly new line launches to Stylists and customers • Track and analyze results from promotions by partnering with Fi- nance, Email Marketing and Analy- tics teams STYLIST ACQUISITION • Manage marketing materials and Stylist experience for quar- terly line launches (emails, direct marketing, social media and print materials, etc.) • Drive new Stylist acquisition by creating 360° campaigns which includes monthly sponsoring ma- terials, site assets, email cam- paigns, social media and affiliates • Conduct market research by conducting bi-weekly focus groups and quarterly surveys to improve Stylist marketing tools and busi- ness supplies. • Manage partnership with perso- nalized marketing tools vendor • Monitor competitors’ trai- ning, communication and mar- keting efforts to improve Stella & Dot marketing campaigns
  • 6. Associate Manager, Global Field Marketing MARKETING INCENTIVES • Lead cross-functional global execution of marketing promotions and incentives • Write creative briefs and release all campaign assets globally Promotions site assets
  • 7. LINE LAUNCH EMAILS • Manage marketing materials and Stylist experience for quarterly line launches (emails, direct marketing, social media and print materials, etc.) Write creative briefs for responsive emails
  • 8. MARKETING MATERIALS • Create 360° campaigns which includes monthly sponsoring materials, site assets, email campaigns, social media and affiliates Printed marketing materials and social media
  • 9. PARTNERSHIPS • Manage partnership with personalized marketing tools vendor • Write creative briefs and coordinate release of final assets • Serve as a liaison with Redstamp - online/mobile invitation platform Personalized marketing tools and online/mobile invitations
  • 10. Quiksilver is a diversified company that designs, produces and distributes branded apparel, footwear, accessories and related products. Its products are sold in over 90 countries in a range of distribution channels, including surf shops, skateboard shops, snowboard shops, its concept stores, other specialty stores and select department stores. The Company has three operating segments consisting of the Americas, Europe and Asia/Pacific, each of which sells a range of its products. The Company’s Quiksilver brand represents the boardriding lifestyle, which includes not only surfing, but also skate- boarding and snowboarding. It includes shirts, walkshorts, t-shirts, fleece, pants, jackets, snowboardwear, footwear, hats, backpacks, wetsuits, watches, eyewear and other accessories. Quiksilver’s market includes men, women, boys, toddlers and infants. The Company’s Roxy brand is for young women and also include girls, with the Teenie Wahine and Roxy Girl brands, and infants. Roxy includes a range of sportswear, swimwear, footwear, backpacks, snowboardwear, snowboards, bedroom furnishings and other accessories. Europe HQ St Jean de Luz, France
  • 11. MARKETING ASSETS DIGITAL MARKETING PHOTOSHOOTS OTHER • Define marketing & product web calendar (visuals for web carous- sels) • Prepare creative briefs for carous- sel banners for EU website • Define product stories & create lookbooks • In conjonction with digital team, create content for social media networks & Roxy Blog • Organize regional lifestyle photos- hoots (logistics, product brief and budget management) • Organize studio photoshoots (for E-store, including Woman, Kids & Limited Editions) and manage bud- get • Coordinate special projects with Roxy US team (LTSSYF) • Participate in marketing research (brand awareness, consumer pro- file, end-consumer, product performance) • Define calendar of deliverables • In conjonction with Roxy US team and graphic designers, create 360° Campaign Decks for Europe • In conjonction with related teams, participate in Go-to-market strategic plans for specific campaingn launch (outerwear) • Sales meetings : prepare product brief presentations per category • Present marketing plans to sales force • Participate to marketing launch of a new product line Roxy Outdoor Fitness. Organize onsite activities and marketing assets Content Marketing Manager
  • 12. MARKETING ASSETS • In conjonction with product managers, organize product presentations content • Organize studio photoshoot for silhouettes and product flat images • Prepare content and creative briefs for product presentations • Liaise with graphic artists to finalize all documents SS 2014SS 2014 COLOr paLET sprINg summEr 14 INspIraTION spriNg summer coLor paLet is BrigHt aND saturateD offset BY pusHeD Back pasteLs WHicH aDD DeptH aND DimeNsioN. sMAll ACCEssORiEs insPiRAtiOn sPRing sUMMER 14 TEENIE wahINE & BaBy INspIraTION • Aquarelle and pastel colors • Summer illustrations • Messages and ethnic let- ters • Floral micro prints • Ethnic pattern Teenie Wahine / Baby sprINg summEr 14 Content & creative brief for product presentations for Sales Meetings
  • 13. MARKETING ASSETS • In conjonction with Roxy US team and graphic designers, create 360° Campaign Decks for Europe • Prepare campaign visuals for vertical retail and wholesale windows, instore visuals, web banners, category banners, social media visuals
  • 14. PRODUCT LAUNCH • Organize launch of the new Roxy Outdoor Fitness line during the ROXY PRO • The ROXY PRO is the Women’s World Surfing Championship in Biarritz - France • 40 000 visitors • 8 000 spectators at the Roxy Pro Concert • A surf contest with activities for public • During this event, Roxy launched its new Roxy Outdoor Fitness line
  • 15. PRODUCT LAUNCH • In conjonction with creative team, organize the marketing launch of a new product line • Prepare marketing assets (catalogue for public) • Responsible for organizing sports activities for public (Yoga, SUP, SUP Yoga) • Managed a team of 6 people • Coordinate lifestyle photoshoot • Define and produce promotional giveaways (pouch, socks, yoga mats, wrist bands, ipod pouch, towels) ACTIVITIES • YOGA • STAND UP PADDLE • STAND UP PADDLE YOGA • BIARROSE (5,2 Km Run) ON SITE ATTENDANCE • 40 000 visitors • 8 000 spectators at the ROXY PRO Concert ROXYLIVE.COM VIEWERS • 418 365 unique visitors (vs 82 000 in 2012) • 96.1% New visitors ROXY OUTDOOR FITNESS GAME • 29,73 % votes for Running • 29,2 % votes for SUP • 23,2 % votes for Climbing • 17,87% votes for Yoga Yoga Stand Up Paddle Yoga Stand Up Paddle Biarrose Run Watch the Roxy Outdoor Fitness Video : http://www.youtube.com/watch?v=D-tcdn69uLs
  • 16. PRODUCT LAUNCH • Define and produce promotional giveaways for the launch of Roxy Outdoor Fitness (pouch, socks, yoga mats, wrist bands, ipod pouch, towels) • Manage budget & production Ipod armband Wristband Towel Yoga Mats Pouch Socks
  • 17. DIGITAL MARKETING • Define marketing & product web calendar (in conjonction with digital team, define strategy, layout of the website • Create content for each season, i.e. fitting room, hot trends, marketing stories, product highlights, etc...) • Prepare creative briefs for EU website banners • Define product stories & create lookbooks • In conjonction with digital team, create content for social media networks & Roxy Blog Product content & creative brief for website banners
  • 18. DIGITAL MARKETING • Create lookbooks for limited edition collections • Prepare creative briefs and inspirations • Compare and analyze sales performance in retail and e-store Retail & Ecommerce limited edition collection
  • 19. DIGITAL MARKETING • Prepare creative briefs and inspirations for Holiday collections • Organize studio photoshoot and merchandising Merchandising & Photo Studio shoots
  • 20. DIGITAL MARKETING • Create content for Roxy Europe Pinterest boards • Prepare creative briefs and inspirations
  • 21. DIGITAL MARKETING • Create content for Roxy Instagram • Prepare creative briefs and inspirations for marketing actions
  • 22. DIGITAL MARKETING • Create content for Roxy Europe Facebook • Prepare creative briefs and inspirations • Compare and analyze views
  • 23. DIGITAL MARKETING • Participate in the creation of content for Roxy Twitter account
  • 24. DIGITAL MARKETING • Create content for ROXY BLOG • Define blog posts with Emilie Layla Lovaine, Let the Sea Set you Free, European Winner • Prepare creative briefs for graphic artist BLOG POSTS Emilie Layla Lovaine Male Monday Tunes Tuesday Woman Wednesday Tip Thursday Food Friday Street Saturday Sleepy Sunday
  • 25. DIGITAL MARKETING • Create content for Roxy.com with Emilie Layla Lovaine • Emilie’s Pick - every 2 weeks, Emilie Layla Lovaine presents her favorite pieces • Define creative brief for Emilie’s pick (create picto & graphic identity for a seasonal consistency) • Organize a photoshoot with Emilie during the Quiksilver Pro France • Follow up on sales performance and social media of each Emilie’s pick visuals
  • 26. Campaign photoshoot FW 12-13 - Apparel Barcelona Spain Lineguide photoshoot SS13 - Swimwear Ibiza Spain Lineguide photoshoot FW13-14 Outerwear New Zealand Pick Shots SS13 Swim & Apparel Hawaii PHOTOSHOOTS • Organize regional lifestyle photoshoots • Organize logistics, coordinate production teams and product briefs • Manage regional photoshoot budgets • Participate to global outerwear photoshoot (responsible for EU product brief) and team coordination
  • 27. PHOTOSHOOTS • Organize regional studio photoshoots • Prepare product briefs, manage budget & logistics Roxy Girl Roxy Teenie Wahine Denim Fit guide
  • 28. Product & Promotion Marketing Coordinator PRODUCT DEVELOPMENT BRAND PROMOTION • Coordinate music section • Organize events concerts • Coordinate music licensing (in conjonction with legal depart- ment, follow-up contracts and music usage) • Participate in organizing the launch of a music album for QSW ambas- sador • Coordinate the development of limited edition col- lections both for Quiksilver & Roxy • Prepare product briefs, define line plan, coordinate sample development, consolidate buyings, manage budget & logistics, organize promotional plan • Distribution network : Retail & E-store • Develop Quiksilver & Roxy accessories for Apple devices (Iphone, Ipad, Macbook cases) • Participate in organizing sales meetings
  • 29. PRODUCT DEVELOPMENT • Coordinate the development of limited editions • 8 collections per year both for Quiksilver & Roxy • Prepare product briefs, define line plan, coordinate sample development and production with buying teams, consolidate buyings, manage budget & logistics, organize promotional plan • Distribution network : Retail & E-store Roxy Pro limited edition collection
  • 30. PRODUCT DEVELOPMENT • Organize promotional plans of limited edition collections (event public program, roxy.com, instore Pop) • Coordinate product photoshoots Roxy Pro Public Program Page
  • 31. PRODUCT DEVELOPMENT • Coordinate the development of licenced products • Apple device accessories (Iphone, Ipad, Laptop cases) • Prepare product brief development, coordinate sample development, buyings and analyze sales performance • Distribution network : Retail, phone houses accross Europe
  • 32. PLANNING & ORGANIZATION • In conjonction with events manager, organize surf, snowboard, skateboard contests accross Europe • Manage a team of 6-10 people • Events : Roxy Jam, Roxy Chicken Jam, Quiksilver King of the Groms, Quiksilver Pro France, Quiksilver Bowlriders, Tony Hawk Show, etc... • Responsible for producing all communication tools (poster, flyers, public program, stickers, wrist bands, etc...) • Prepare creative briefs and coordinate production • Coordinate production of event site decoration • Organize sports & music activities, entertainment • Responsible for housing & catering, events products • Manage budget (total allocated budget accross all events : 1,5 M€) Quiksilver Pro Artwork Tony Hawk Show Artwork Roxy Jam artwork Events Coordinator
  • 33. WOMEN’S EVENTS (Surf & Snowboard contests) • Responsible for producing all communication tools (poster, flyers, public program, stickers, wrist bands, etc...) • Prepare creative briefs and coordinate production • Coordinate production of event site decoration • Organize sports & music activities, entertainment • Responsible for housing & catering, events products • Manage budget Event Artwork Event site banners & visuals Stickers, accreditations
  • 34. Scoreboard Public program Wrist bands Event Artwork Event merchandising MEN’S EVENTS (Surf, Snowboard & Skateboard contests) • Responsible for producing all communication tools (poster, flyers, public program, stickers, wrist bands, etc...) • Prepare creative briefs and coordinate production • Coordinate production of event site decoration • Organize sports & music activities, entertainment • Responsible for housing & catering, events products • Manage budget
  • 35. TRADE SHOWS • Organize Quiksilver & Roxy brand presence at Trade Shows (Ispo Munich & Bread&Butter Barcelona) • In conjonction with event manager, coordinate design and construction of each booth (visuals, decoration, on booth activities) • Liaise with and supervise contractors • Manage budget ISPO Munich Booth layout - 476 square meter
  • 36. • Enthusiastic individual • Roll-up-your-sleeves attitude • Self-motivated • Flexible • Team player • Excellent communication & inter- personal skills • «Always on» mentality • Great sense of humour • Microsoft & Mac Plateforms • Word, Excel, Powerpoint, Key- note • Adobe Illustrator, Indesign, Bridge • Adobe Photoshoot (learning process) • Adobe Analytics • Fluent in FRENCH (mother tongue) • Fluent in ENGLISH • Conversational ITALIAN • Passion for sports (golf Hcp 0, running, fitness, longboarding) • Cooking and culinary experiences • Loves pinning • Always up for a good laugh • Good understanding of European market • Ability to liaise with Europe and other regions • 10 year experience in marketing • Recently completed a Masters Degree while working for Roxy • Studied and lived in San Fran- cisco for 3 years (BA in Politics) • Problem solver • Working in a fast-paced environ- ment • International & multicultural pers- pective • Result driven team player • Attention to detail • Creative • Efficient • Working under tight deadlines • Organizational & analytical skills • Creation of seasonal marketing assets including digital platforms • Creative briefs • Campaign launch • Organization of lifestyle & studio photoshoots • Product development (Textile) • Budget management • Go-to-market strategic plans • Marketing studies QUALITIES INTERESTS COMPUTER SKILLS LANGUAGES INTERPERSONALADDED VALUE STRENGTHS SKILLS PROFILE & SKILLS http://about.me/emiliearnaud • Brand management • Digital marketing • Community Management • Campaign launch • Go-to-market strategies • Marketing studies • Project Management
  • 37. Thank you for your attention San Francisco, CA Tel : 415.481.5224 Email : emiliesarnaud@gmail.com Skype : emarnaud about.me/emiliearnaud