Oracle’s strategy for Enterprise 2.0 Emiliano Pecis Technology Business Unit

Agenda

Web 2.0: myth or reality ?

Web 2.0 Evolution Web 1.0 – Information Delivery Linked Web Pages Transformed how users accessed information Sites, cms, Stickiness Web 2.0 – Active Communities Author, publish, share, comment, connect Web-based social software simplifies sharing Transforming how we work together Blogs, wiki, Syndication Tags: web1.0 web2.0 cms blogs rss wiki staticpages

Web 1.0 – Information Delivery

Linked Web Pages

Transformed how users accessed information

Sites, cms, Stickiness

Web 2.0 – Active Communities

Author, publish, share, comment, connect

Web-based social software simplifies sharing

Transforming how we work together

Blogs, wiki, Syndication

Which are Web 2.0 features? People is: the “Network effect” Tags: facebook blogger wikipedia digg twitter fickr networkeffects

People is: the “Network effect”

Which are Web 2.0 enablers? Searching (technorati) Tagging (flickr) Bookmarking (del.icio.us) Signals (facebook) Mashups ( housingmaps ) Wikis (wikipedia) Tags: searching tagging socialbookmarking signals mashups wiki web20 enablers

Searching (technorati)

Tagging (flickr)

Bookmarking (del.icio.us)

Signals (facebook)

Mashups ( housingmaps )

Wikis (wikipedia)

Web 2.0 implications Apple shares fell as much as 5.4 per cent after a report on CNN's citizen journalist web site (blog) said Steve Jobs had suffered a major heart attack Tags: web20 implications “ authoritative blogs” steve jobs apple shares

How “Web 2.0” are you? Note: Talking about Enterprise 2.0, without being “web 2.0 user” is not advisable! Tags: Enterprise20 sales capabilities “web20 user”

Web 2.0 Meets Enterprise 2.0

Web 2.0 Vs Enterprise 2.0 Tags: Enterprise 2.0 limits web20 roi “1percent rule”

7 Gartner suggestions for Enteprise 2.0 the purpose should draw people directly to participate, immediately appealing to the "What’s in it for me" characteristic purpose should align with business value, that is the "What’s in it for the business" value, be it direct or indirect organizations are advised to resist the temptation to opt for high-risk communities Gartner advises organizations to start with a minimal scope and focus on growing a community’s scale as fast as possible purposes must be selected that both the organization and community can build on The success of a good purpose can be measured. Especially early on, when organizations are skeptical of social applications Magnetic 1 Aligned Low Risk Properly scoped Facilitates Evolution 2 3 4 5 Measurable 6 Tags: gartner suggestions enterprise20 seven 7

7 Gartner suggestions for Enteprise 2.0 The enterprise MUST AVOID to use the new technologies as another channel to push communications Community Driven 7 Tags: gartner suggestions enterprise20 seven 7

The organisation is changing Informal Work Domains: Common Interests Self Motivated Innovative, Unconstrained Expertise Networks Knowledge Communities Outside organisational boundaries Open membership Formal Work Domains: Operations, Performance Mgmt Human Resources Geographical Divisions Procurement, Marketing, Sales, Manufacturing, … Define organisational boundaries Rigid, Hard to Change Defined Work Domains: Virtual Teams Organised Task Oriented Problem Solving Communities of Practice Cross organisational boundaries Closed membership Hierarchies Teams Networked Communities Tags: hierarchies teams “networked communities” enterprise20 selfmotivated innovative uncnostrained

Informal Work Domains:

Common Interests

Self Motivated

Innovative, Unconstrained

Expertise Networks

Knowledge Communities

Outside organisational boundaries

Open membership

Formal Work Domains:

Operations, Performance Mgmt

Human Resources

Geographical Divisions

Procurement, Marketing, Sales, Manufacturing, …

Define organisational boundaries

Rigid, Hard to Change

Defined Work Domains:

Virtual Teams

Organised

Task Oriented

Problem Solving

Communities of Practice

Cross organisational boundaries

Closed membership

Enterprises want an integrated solution Tags: major vendor oracle enterprise20 suite

Which are Enterprise 2.0 enablers? (source: Dion Hinchcliffe’s blog) Tags: freeform links authorship tagging network-oriented extensions search social emergence signals

Oracle’s Enterprise 2.0 Strategy and Platform

Content Management Project Efficiencies Team Collaboration Enterprise Mashups Web 2.0 Services Team & Individual Expertise Collaborative Content Creation Security, Auditing, and Compliance Information Lifecycle Management Content Publishing Content Approvals Composite Applications Community/Social Collab Internet / Intranet Web Presence Single Sign-On to all Corporate Resources Document Management Desktop Tools Integration Evolution of the enterprise portal market Transactional apps, composite apps, portals, web sites converging Tags: ecm internet intranet convergence community composite applications “faces of soa” portal alui Integrated Development Process Portals Alerts & Worklist SOA Processes Component Assembly & Orchestration Custom & Enterprise Applications Oracle Enterprise 2.0 Portlet Creation & Orchestration In-Context Content Editing Secure, Integrated Search Website Creation Multi-Channel Delivery

Oracle Enterprise 2.0 Oracle Enterprise Content Management (ECM) Oracle WebCenter Suite Next Gen Application UI Highly Available Transactional Web Portal Collaboration Portal Shared Web 2.0 Productivity Services Tags: webcenter weblogic portal wlp wci ucm document management web content records Document Management Web Content Management Universal Online Archive Oracle Document Capture Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

Oracle Enterprise 2.0 Oracle Enterprise Content Management (ECM) Oracle WebCenter Suite Document Management Web Content Management Universal Online Archive Oracle Document Capture Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

Universal Content Management Key Capabilities Web based unified ECM solution Life cycle management of office documents, scanned images, Web sites, media , files, CAD drawings Build and manage multiple Web sites Manage document retention and archiving policies Solutions Multi-site management: intranets, public web sites, partner/supplier sites Policy and procedure management Sales enablement E-Government enablement Call centers / self-help ISO 9001 Tags: ECM capture web sites multiple roles content management

Key Capabilities

Web based unified ECM solution

Life cycle management of office documents, scanned images, Web sites, media , files, CAD drawings

Build and manage multiple Web sites

Manage document retention and archiving policies

Solutions

Multi-site management: intranets, public web sites, partner/supplier sites

Policy and procedure management

Sales enablement

E-Government enablement

Call centers / self-help

ISO 9001

Rapid site development and content updates Distributed development and user roles Automate management of digital assets Multiple channel distribution Process automation and brand protection Multilingual support Web Content Management In the age of Enterprise 2.0, need to maintain top-down control while enabling bottom-up participation Tags: rapid site development multilingual user roles enterprise 2.0 top-down bottom-up partecipation

Rapid site development and content updates

Distributed development and user roles

Automate management of digital assets

Multiple channel distribution

Process automation and brand protection

Multilingual support

Web Content Management Tags: site studio contributor online ecm modify

Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Next Gen Application UI Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

WebCenter Framework: foundations Tags: adf components jsf WSRP20 JSR168 JSR170 JCR10 BPEL JSR227

Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Collaboration Portal Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

WebCenter Interaction Community Search SharePoint Console .NET Accelerator Identity Services Content Services Quickly deploy collaborative solutions that increase productivity and business value Tags: alui community sharepoint .net accelerator search

Community

Search

SharePoint Console

.NET Accelerator

Identity Services

Content Services

WebCenter Ensemble Portal Portlet Portlet Portlet Portlet Oracle WebCenter Ensemble Consumer Widgets Java App WSRP REST .NET App .NET Control .NET Control .NET Control .NET Control Static HTML Other App: Cold Fusion, PHP, Perl, Ruby on Rails, REST Tags: ALUI Ensemble rest woa php perl ruby on rails wsrp

Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Tags: Shared Web 2.0 Productivity Services Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

Web 2.0 Services Enterprise Ready Tags Links Documents Lists Events Tasks Tags: wiki blog people tags links documents lists events tasks mail notes worklist search rss

Tags

Links

Documents

Lists

Events

Tasks

Oracle WebCenter Services Extends your existing portal with Enterprise 2.0 capabilities that make users more productive and sites more manageable and effective WebCenter Services WebCenter Framework Oracle Application Server / Oracle WebLogic Server Social Networking Portlet Interop. Content Integration Content Mashups Analytics Application Development Framework Resource Catalog Customizable Components Portlet Runtime Search Framework Integrated Workflow WebCenter Anywhere Tags: WebCenter Services WLP ALUI Portal Oracle JSR168 JSR286 Oracle Portal Oracle Application Server WebLogic Portal Oracle WebLogic Server AL User Interaction .NET & Java

WebCenter Anyware App Store WebCenter Anyware

Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Highly Available Transactional Web Portal Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

Differentiators of Oracle WebLogic Portal Tags: wlp scalable web20 wls eclipse

Oracle WebCenter Services Tagging Bookmarking Signals Wikis, blogs, forum Polls & Surveys Mashup Analytics SOA faces Add Enterprise 2.0 Capabilities to your existing Portal or Web Site Tags:tagging bookmarking signals wiki blog forum mashup analytics

Tagging

Bookmarking

Signals

Wikis, blogs, forum

Polls & Surveys

Mashup

Analytics

SOA faces

Oracle WebCenter Suite WebCenter Services Portal Secure Searching Presence BPEL Community & Collaboration Support for Microsoft world Support for other content services Comprehensive, Open Enterprise 2.0 Portal Suite Tags:webcenter services search bpm presence community collaboration .net accelerator sharepoint console jsr170 lotus documentum

WebCenter Services

Portal

Secure Searching

Presence

BPEL

Community & Collaboration

Support for Microsoft world

Support for other content services

Summary

Data emergency with WebCenter Q3 Budget Review Capital Expenses, KIA Analysis Employee Reviews Acquisition Analysis Stress Reduction Tips Q2 Competitive Analysis KIA Research

Enterprise 2.0 challenges Tags: collective intelligence secure data emergency social networking

For More Information http://search.oracle.com Dion Hinchcliffe’s Blog http://blogs.zdnet.com/Hinchcliffe/ Andrew McAfee’s Blog http://blog.hbs.edu/faculty/amcafee/ Oracle Enterprise 2.0 http://www.oracle.com/products/middleware/user-interaction/index.html

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Web1.0

email: [email_address]

Web 2.0

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