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Enterprise 2.0. How Iron Man would work...


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Tomorrow, Tony will have to explain the new features of a new product (never seen before), to a new customer (never seen before)...

Tomorrow, Tony will have to explain the new features of a new product (never seen before), to a new customer (never seen before)...

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  • 1. <Insert Picture Here> Enterprise 2.0: Culture. Strategy. Software. Emiliano Pecis Principal Sales Consulant
  • 2. Culture. Strategy. Software.
  • 3. Enterprise 2.0. Tony’s problem “Tomorrow, Tony will have to explain the new features of a new product (never seen before), to a new customer (never seen before).
  • 4. Enterprise 2.0. Tony queries… • He connects to his E20 console and queries his Social Search Engine using the customer’s name as a single keyword. • The social search engine returns results categorized by tags, sources, etc). This special engine uses: • recommendation engine: aggregating bookmarks and tags of all colleagues to maximize the collective intelligence knowledge • reputation engine: privileging most authoritative sources
  • 5. Enterprise 2.0. Tony receives… • The social search engine understands (from the tags) that Tony is searching for a “customer”, so it queries just the customer database (e.g. CRM) • This database contains several info added directly by the colleagues (who have a “karma” or “reputation” greater than or lesser than others) • From the recommentation engine it takes informations more bookmarked by the colleagues • From the reputation engine it understands who are the most authoritative colleagues who are related to that customer
  • 6. Enterprise 2.0. Tony thanks… • If the results coming from the social search engine were useful, Tony thanks the system with a “I like it” to make the search engine more intelligent • The E20 console checks if the expert is online, if so allows Tony to chat with him with a simple click • If Tony is satisfied with the expert’s answers, he gives a Kudos to him/her in order to increase his/her “reputation”
  • 7. Enterprise 2.0. The luck of Tony… Tony doesn’t know what the word “email” mean…
  • 8. Enterprise 2.0. Post debate film… • A new company culture is needed. A culture based on both the importance of a effective knowledge sharing, and meritocracy • A new company strategy is needed. A company must believe in their employees, making them fundumental nodes of their network • The software must be able to see and orchestrate all needed processes
  • 9. Culture. Strategy.
  • 10. The Culture. The barriers to overcome… • Information sharing is more productive • Endowment effect: people place a higher value on objects they own than objects that they do not (e.g. email) • 1% rule: more people will lurk in a virtual community than will participate
  • 11. The strategy. The company must… • To base everything on meritocracy (kudos, karma, rating, voting, answers) • Stimulate serendipity (mashup towards external and internal resources) • Facilitate “aha moments” (problem solving, BI, aggregating contents)
  • 12. The strategy. Drop the pilot… From Hutch Carpenter’s blog
  • 13. The strategy. The company must convey new ideas (please, not by email :)
  • 14. Enterprise 2.0 Hero Andrew McAfee Scientist at the Harvard Business School amcafee
  • 15. A software Enterprise 2.0 must be: • Freeform. The technology does not in any meaningful way impose, hardwire or make and enforce assumptions about workflows, roles, privileges, content and decision-right allocations (groupware like LotusNotes are NOT freeform) • Frictionless. Users perceive it to be easy to participate in the platform, and can do so with very little time or effort • Emergent. Mechanisms of online emergence are: linking, tagging, following, etc
  • 16. The software must be based on WOA (ReST ready) in order to… • enable the integration using mashup • take advantage of cloud computing • facilitate the cooperation between different company invoking remote API
  • 17. The software must be complete • Must be “technology aware” to recognize all involved environments: from applications (crm, erp, etc) to custom applications • Enterprise 2.0 use all systems/tools that are below the portals (collaboration, BI, adapters, integration) • Integrating all “the best of breed” (open source?) could be too expensive
  • 18. <Insert Picture Here> Webcenter 11g The overview
  • 19. Webcenter Spaces is frictionless
  • 20. Webcenter Spaces is frictionless
  • 21. Webcenter Spaces is freeform
  • 22. Webcenter Spaces is freeform
  • 23. Webcenter Spaces is emergent
  • 24. Webcenter Spaces is emergent
  • 25. Q&A