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English 30 - Ads & Brochures (Draft)
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English 30 - Ads & Brochures (Draft)

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Transcript

  • 1. Purposes of a Brochure The Big Questions: Why? Who? Where? What? How?
  • 2. Companies/Sellers
    • Advertise
    • Inform
    • Promote
    • Surpass Competition
    • To Be Acknowledged
  • 3. Clients/Buyers
    • To Know The Product
    • To Know The Company Behind The Product
    • Comparison
    • Reference
    • Time-saving
  • 4. Who Makes Brochures?
    • Marketing Committee, Publications Committee, Sales Committee
    • Layout artists, Mixed-Media artists, Digital artists, Photographers, Print Artists, Writers
  • 5. Where Are Brochures Located?
    • In Front Of Businesses
    • Main Reception/Cashier
    • Hand-outs
    • Comes With Product/Service
  • 6. What Do You Need?
    • Glossy Paper (HP Glossy Brochure & Flyer Paper, 8.5" x 11” - 450.00 PHP)
    • Inkjet Printer (HP Officejet Inkjet 4500 All-in-One Printer - 3100.00 PHP)
    • Microsoft Publisher, Adobe Photoshop, Microsoft Word
  • 7. What Must Be Found?
    • Product/service (photos, customer feedback, etc.)
    • Cost
    • Company name/logo
    • Descriptions/Information
    • Details (contact number, important people, etc.)
    • Optional:
  • 8. Things To Consider:
    • Print size:
      • Dimensions of image = size of paper
      • To avoid stretching or shrinking
  • 9. Things To Consider:
    • Print Bleed:
      • “ insurance policy”
      • Important for brochures with designs/colors occupying the borders/edges
      • extra 1/8th inch of coverage
  • 10. Things To Consider:
    • Resolution:
      • High resolution; no blurry photos
      • Images should be at least 300 dpi (dots-per-inch)
      • Try stock image sites
  • 11. Things To Consider:
    • Text:
      • Spread out; balanced
      • Striking captions
      • Break headlines/paragraphs
      • Uncommon font but consistent
      • 3-6 lines per paragraph
  • 12. Qualities of a Good Brochure
  • 13. Qualities of a Good Brochure
    • Original and Creative:
      • Eye-catching; quickly catches interest
      • Interactive
      • Element of Surprise
      • Learn from competition
      • Cover Page
  • 14. Qualities of a Good Brochure
    • Personalized:
      • Know your target audience
      • Write from reader’s POV
      • Appeals to emotions
      • No “ifs” and “maybes”
      • Call to action
  • 15. Qualities of a Good Brochure
    • Content:
      • Believable; credible
      • Claims supported by facts
      • Aesthetically pleasing
      • Photos with captions
      • Customer response mechanism
      • White space