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Purposes of a Brochure The Big Questions: Why? Who? Where? What? How?
Companies/Sellers <ul><li>Advertise </li></ul><ul><li>Inform </li></ul><ul><li>Promote </li></ul><ul><li>Surpass Competiti...
Clients/Buyers <ul><li>To Know The Product </li></ul><ul><li>To Know The Company Behind The Product </li></ul><ul><li>Comp...
Who Makes Brochures? <ul><li>Marketing Committee, Publications Committee, Sales Committee </li></ul><ul><li>Layout artists...
Where Are Brochures Located? <ul><li>In Front Of Businesses </li></ul><ul><li>Main Reception/Cashier </li></ul><ul><li>Han...
What Do You Need? <ul><li>Glossy Paper (HP Glossy Brochure & Flyer Paper, 8.5&quot; x 11” - 450.00 PHP) </li></ul><ul><li>...
What Must Be Found? <ul><li>Product/service (photos, customer feedback, etc.) </li></ul><ul><li>Cost </li></ul><ul><li>Com...
Things To Consider: <ul><li>Print size: </li></ul><ul><ul><li>Dimensions of image = size of paper </li></ul></ul><ul><ul><...
Things To Consider: <ul><li>Print Bleed: </li></ul><ul><ul><li>“ insurance policy” </li></ul></ul><ul><ul><li>Important fo...
Things To Consider: <ul><li>Resolution: </li></ul><ul><ul><li>High resolution; no blurry photos </li></ul></ul><ul><ul><li...
Things To Consider: <ul><li>Text: </li></ul><ul><ul><li>Spread out; balanced </li></ul></ul><ul><ul><li>Striking captions ...
Qualities of a Good Brochure
Qualities of a Good Brochure <ul><li>Original and Creative: </li></ul><ul><ul><li>Eye-catching; quickly catches interest <...
Qualities of a Good Brochure <ul><li>Personalized: </li></ul><ul><ul><li>Know your target audience </li></ul></ul><ul><ul>...
Qualities of a Good Brochure <ul><li>Content: </li></ul><ul><ul><li>Believable; credible </li></ul></ul><ul><ul><li>Claims...
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English 30 - Ads & Brochures (Draft)

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Transcript of "English 30 - Ads & Brochures (Draft)"

  1. 1. Purposes of a Brochure The Big Questions: Why? Who? Where? What? How?
  2. 2. Companies/Sellers <ul><li>Advertise </li></ul><ul><li>Inform </li></ul><ul><li>Promote </li></ul><ul><li>Surpass Competition </li></ul><ul><li>To Be Acknowledged </li></ul>
  3. 3. Clients/Buyers <ul><li>To Know The Product </li></ul><ul><li>To Know The Company Behind The Product </li></ul><ul><li>Comparison </li></ul><ul><li>Reference </li></ul><ul><li>Time-saving </li></ul>
  4. 4. Who Makes Brochures? <ul><li>Marketing Committee, Publications Committee, Sales Committee </li></ul><ul><li>Layout artists, Mixed-Media artists, Digital artists, Photographers, Print Artists, Writers </li></ul>
  5. 5. Where Are Brochures Located? <ul><li>In Front Of Businesses </li></ul><ul><li>Main Reception/Cashier </li></ul><ul><li>Hand-outs </li></ul><ul><li>Comes With Product/Service </li></ul>
  6. 6. What Do You Need? <ul><li>Glossy Paper (HP Glossy Brochure & Flyer Paper, 8.5&quot; x 11” - 450.00 PHP) </li></ul><ul><li>Inkjet Printer (HP Officejet Inkjet 4500 All-in-One Printer - 3100.00 PHP) </li></ul><ul><li>Microsoft Publisher, Adobe Photoshop, Microsoft Word </li></ul>
  7. 7. What Must Be Found? <ul><li>Product/service (photos, customer feedback, etc.) </li></ul><ul><li>Cost </li></ul><ul><li>Company name/logo </li></ul><ul><li>Descriptions/Information </li></ul><ul><li>Details (contact number, important people, etc.) </li></ul><ul><li>Optional: </li></ul>
  8. 8. Things To Consider: <ul><li>Print size: </li></ul><ul><ul><li>Dimensions of image = size of paper </li></ul></ul><ul><ul><li>To avoid stretching or shrinking </li></ul></ul>
  9. 9. Things To Consider: <ul><li>Print Bleed: </li></ul><ul><ul><li>“ insurance policy” </li></ul></ul><ul><ul><li>Important for brochures with designs/colors occupying the borders/edges </li></ul></ul><ul><ul><li>extra 1/8th inch of coverage </li></ul></ul>
  10. 10. Things To Consider: <ul><li>Resolution: </li></ul><ul><ul><li>High resolution; no blurry photos </li></ul></ul><ul><ul><li>Images should be at least 300 dpi (dots-per-inch) </li></ul></ul><ul><ul><li>Try stock image sites </li></ul></ul>
  11. 11. Things To Consider: <ul><li>Text: </li></ul><ul><ul><li>Spread out; balanced </li></ul></ul><ul><ul><li>Striking captions </li></ul></ul><ul><ul><li>Break headlines/paragraphs </li></ul></ul><ul><ul><li>Uncommon font but consistent </li></ul></ul><ul><ul><li>3-6 lines per paragraph </li></ul></ul>
  12. 12. Qualities of a Good Brochure
  13. 13. Qualities of a Good Brochure <ul><li>Original and Creative: </li></ul><ul><ul><li>Eye-catching; quickly catches interest </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Element of Surprise </li></ul></ul><ul><ul><li>Learn from competition </li></ul></ul><ul><ul><li>Cover Page </li></ul></ul>
  14. 14. Qualities of a Good Brochure <ul><li>Personalized: </li></ul><ul><ul><li>Know your target audience </li></ul></ul><ul><ul><li>Write from reader’s POV </li></ul></ul><ul><ul><li>Appeals to emotions </li></ul></ul><ul><ul><li>No “ifs” and “maybes” </li></ul></ul><ul><ul><li>Call to action </li></ul></ul>
  15. 15. Qualities of a Good Brochure <ul><li>Content: </li></ul><ul><ul><li>Believable; credible </li></ul></ul><ul><ul><li>Claims supported by facts </li></ul></ul><ul><ul><li>Aesthetically pleasing </li></ul></ul><ul><ul><li>Photos with captions </li></ul></ul><ul><ul><li>Customer response mechanism </li></ul></ul><ul><ul><li>White space </li></ul></ul>
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