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PICTUREPICTURE
Cultural
Awareness
inin
INDIA
Objectives for the DayObjectives for the Day
 Understand the reality of national and individual
culturescultures
 The fine line between Communication Styles
 Learn how to adapt and relate to a different
culture
 Discover how your own values radically effect
what you see and dowhat you see and do
Welcome to IndiaWelcome to India
 What do you know about INDIA ?
 Can you share your thoughts and feelings as
you have come to a new country ?you have come to a new country ?
 What are the things that you would like to knowg y
and discuss today ?
Culture: PerceptionsCulture: Perceptions
INDIA
What is Culture?What is Culture?
 The way of life of a people
 It is:
 Learned
 Shared within a groupg p
 Different between groupsDifferent between groups
What is Culture?What is Culture?
 A belief is a fact thought to be true A belief is a fact thought to be true
 Without any knowledge or proof
 We just believe that something is true!
CultureCulture
 Culture includes a system of values particular to one Culture includes a system of values particular to one
group
 Not innate but imbibed, passed down from one
generation to anothergeneration to another
 Culture influences the behavior of individuals within a
group in uniformly and relatively predictable ways
 A way of life of a given society, passed down from one
generation to the next through learning and experience.
– Columbia Encyclopedia
The ‘Iceberg Analogy’ of CultureThe Iceberg Analogy of Culture
External CultureExternal Culture
Behavior                                                   Behavior
Beliefs                                                  Beliefs
Values and Thought                     Values and Thought
Patterns                                             Patterns
Internal CultureInternal Culture
Understanding CultureUnderstanding Culture
Culture
ValuesValues
Beliefs
B h iBehaviors
The more a person understands the influence of culture
the more effective communication can be
Cultural SensitivityCultural Sensitivity
 Understanding culture: Culture is not good or bad. It just
“is”.
K lt Oft h t b id d Know your own culture: Often what may be considered
‘just the way it is’ is culturally influenced.
 Be sensitive to other cultures: The more you know about Be sensitive to other cultures: The more you know about
your own culture and the more you know about other
cultures, the better the communication will be.cu u es, e be e e co u ca o be
 Being different is “ok” and differences can be
recognized, acknowledged and cherished.g g
 The responsibility for intellectual communication is not
solely that of one of the parties, but shared by all.
Culture: Similarities and DifferencesCulture: Similarities and Differences
 How would you describe your culture ?
 There may be similarities and differences in
between our culturesbetween our cultures.
 We must build on our similarities.
 We must build bridges across our differences
Influences on the IndividualInfluences on the Individual
The family
TeachersMedia
The Individual
PeersReligion
CommunityPolitics
Physical environment
Cross Cultural SensitivityCross Cultural Sensitivity….
Incorrect assumptions about 
diverse cultures
Expectations that others 
will conform
CULTURE?CULTURE?
C i ti
The concept of Time across 
c lt res Communication 
diversity
cultures
Biases against the 
unfamiliar
What it takes to 
be the Brand 
Traditional Korean values in conflict 
with values of other cultures
Ambassador of 
your Country
with values of other cultures
Starting Point!Starting Point!
D ’t t t
What are the physical factors that
Don’t stereotype
Don’t be ethnocentric
What are the physical factors that
influences the changing or
Be willing to accommodate differences making of Cultures???
Eth t iEthnocentrism
A belief that my home country’s culture is superior
to that of any other country.
Steps of Intercultural LearningSteps of Intercultural Learning
M l i l i
We are not the only
melting pot let us
Selective Adoption
Multiculturation
Can pick and choose
melting pot, let us
go for ‘stir fry’
Appreciation
Selective Adoption
Not bad, it can be fun
Can pick and choose
Understanding
Acceptance, respect
You mean, you did it because of…….
It’s OK to be different
E h i i
Awareness
g
‘ i h l ’
Wait, there may be another way
, y
Ethnocentricity ‘ours is the only way’
Let us StartLet us Start...
 We start by understanding the Indian culture and We start by understanding the Indian culture and
the Indian people
 We will build on the similarities
 We will respect our differences We will respect our differences
About IndiaAbout India
 One of the world’s largest democracies
 Parliamentary system of government
 Prime minister is Narendra Modi
 President is Pranab Mukherjeej
Diverse CultureDiverse Culture
Religions in IndiaReligions in India
 Religion is a sensitive issue
Y k f i f ti t l You can ask for information to learn
moreo e
 Do not compare and contrast
 In India all religions co-exist
 Religion determines lifestyle, values,
h bit d d f dhabits, dress codes, food
Religions in IndiaReligions in India
 HINDUISM
ISLAM ISLAM
 BUDDHISM BUDDHISM
 CHRISTIANITY
 JAINISM
 SIKHISM
 ZORAISTRANISM
Indian DressIndian Dress
 Ladies wear sari or Salwar Kameez
 Gents wear Kurta and Pajama
 Where to buy Indian dresses
 Prices of Indian dresses
Indian Dress
Ladies ill find Indian formal ear comfortable
Indian Dress
Ladies will find Indian formal wear comfortable :
Churidar and Kurta
Indian Food and SnacksIndian Food and Snacks
Indian Food and SnacksIndian Food and Snacks
 Spicy dishes and non spicy
dishes
 Roti and Chappati
 Types of rice
 Curry Sambar and Daal Curry, Sambar and Daal
 South Indian snacks : Idli,,
Vada, Dosa
 Indian sweets and desserts
Entertaining IndiansEntertaining Indians
 Check if the person drinks
liquor.q
 A lot of Indians do not drink
 Beer is considered as
alcohol
 Check if the guest is a non-
t ivegetarian
Entertaining IndiansEntertaining Indians
 Most Indians (except Christians) do not eat beef
And pork
 You may order a drink with the permission of the You may order a drink with the permission of the
guest in a restaurant - they will not mindguest in a restaurant they will not mind
 However if the guest does not drink, do not order
more than one drink
 If the guest drinks, then you may order as you likeIf the guest drinks, then you may order as you like
 It is not polite to get drunk
Entertaining IndiansEntertaining Indians
 Food can shared
 Indians do not eat alone if they are with others
 Indians will refuse the first time to be polite, they
ill t th d ti if th twill accept the second time if they want
Entertaining IndiansEntertaining Indians
 You may order what you like to eat, and allow the
guest to allow what he likes to eatguest to allow what he likes to eat
 The person who invites pays the billThe person who invites pays the bill
 People do not share the bill, unless agreed upon
earlier ( going Dutch)
About BangaloreAbout Bangalore
 Capital of Karnataka state
 Chief minister : Siddaramiah
 Kannada is the local language
 Known as Garden City, Silicon
Valley of India
Indian ProfessionalsIndian Professionals
 Do many things at once
 Consider time commitments an Consider time commitments an
objective to be achieved, if
possible
 Already have informationAlready have information
 Are friendly and like to make
friends
 Are ambitious and hard workingAre ambitious and hard working
Indian ProfessionalsIndian Professionals
 Are committed to their family
and like to spend time with the
family
 Like to enjoy their personal timej y
with friends
 Love technologyLove technology
 Physical space is close to each
otherother
 Physical touch to show
friendship and carefriendship and care
Saying “no”Saying no
S i “N ” i t d l diffi lt f t Saying “No” is tremendously difficult for most
people.
 Reasons may be:
 People just like to please others and feel that “No” People just like to please others and feel that No
would be an unwelcome response
 People are afraid of an aggressive reaction a “No”
might provoke
 Some people are just unthinking or unrealistic about
what they are able to deliver.
Decision MakingDecision Making
Hi hi l C lt h l t f i t th Hierarchical Culture has a lot of impact on the
decision making process.g p
 Decisions are made for children up to young
adulthood.
 The perception of respect for the elders in the
relationship of family or seniority in the workplacerelationship of family or seniority in the workplace
 We are uncomfortable challenging a point of view
 Questions are ok if they come from senior folk
Concept of TimeConcept of Time
Managing time in IndiaManaging time in India
Ti i t ifi i lt Time is not as specific as in some cultures
 Get clarity on specifics about deadlinesGet clarity on specifics about deadlines
 Check twice or thrice if there are any concerns on
the deadline being met
Managing time in IndiaManaging time in India
 Confirm and reconfirm
appointments
 Don’t expect senior people to be Don’t expect senior people to be
any different.any different.
 Meetings starting late are fairly
common
 Build in buffers and keep cool
Indian body languages and
Meaning of Gestures
 Personal space in India is close
T hi i i f f i d hi Touching same sex person is sign of friendship
 Nodding of headNodding of head
 Thumbs-up sign
 People eat with fingers
Bangalore Weather and SeasonsBangalore Weather and Seasons
 It rains in the months of May
t D bto December
 Heavy rains from July toHeavy rains from July to
September
 Weather is pleasant
throughout
A t i 28 Average temp is 28 c
Maps and Places of InterestMaps and Places of Interest
Places of interest in South IndiaPlaces of interest in South India
Goa,Munnar,Ooty,Kodaikanal,Chennai, Hyderabad,
Kanyakumari
Maps and Places of InterestMaps and Places of Interest
Places of interest in KarnatakaPlaces of interest in Karnataka
Mysore, Mangalore, Bandipur, Jog Fallsy , g , p , g
Indian CurrencyIndian Currency
 Rupees and Paise
1 R i 100 P i 1 Rupee is 100 Paise
 1 US Dollar = 46 Rupees1 US Dollar 46 Rupees
 1 Pepsi (can) = 20 Rupeesp ( ) p
 1 Mineral Water bottle = 15 Rupees
Indian HolidaysIndian Holidays
 REPUBLIC DAY - 26 JANUARY
 BAKIRID - 17 MARCH
 VISHU ( South Indian New Year) 14 APRIL
 GOOD FRIDAY - 21 APRIL GOOD FRIDAY - 21 APRIL
 MAY DAY - 1 MAY
 INDEPENDENCE DAY - 15 AUGUST
 DIWALI - 27 OCTOBER
 KARNATAKA RAJYOTHSAVA - NOV 1
 CHRISTMAS DAY - 25 DECEMBER CHRISTMAS DAY - 25 DECEMBER
Corporate DressingCorporate Dressing
In India Corporate dressing is
casual and informalcasual and informal.
The key being that you dress
appropriately.
The software industry follows the
same rules.same rules.
Corporate DressingCorporate Dressing
 For formal meetings and
presentations: The dress
code may be formal - tiecode may be formal tie.
 Personal hygiene and
grooming is important
Informal Dress CodeInformal Dress Code
 Western smart casuals and jeans are informal
dress codedress code
 It is advisable for ladies to be conservativelyy
dressed in office and when going out
 Swimming pool : one piece bathing suit for
ladies advisedladies advised
Attending a Marriage or other
Functions
 Custom depends on the religion
 Wedding gifts : flowers, cash, or
giftgift
 In some functions ladies have
separate section
 Dress conservatively
Barriers in the
C i i PCommunication Process
 Culture
 Language
 Attitudes
 ValuesValues
 Beliefs Beliefs
Success is directly proportional to
IMPLEMENTATION
GET IN TOUCHG
STAY IN TOUCH
Email : brian@stimulusconsulting.com
stimulus@vsnl netstimulus@vsnl.net

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Cross culture workshop - Understanding and working with Indians

  • 2. Objectives for the DayObjectives for the Day  Understand the reality of national and individual culturescultures  The fine line between Communication Styles  Learn how to adapt and relate to a different culture  Discover how your own values radically effect what you see and dowhat you see and do
  • 3. Welcome to IndiaWelcome to India  What do you know about INDIA ?  Can you share your thoughts and feelings as you have come to a new country ?you have come to a new country ?  What are the things that you would like to knowg y and discuss today ?
  • 5. What is Culture?What is Culture?  The way of life of a people  It is:  Learned  Shared within a groupg p  Different between groupsDifferent between groups
  • 6. What is Culture?What is Culture?  A belief is a fact thought to be true A belief is a fact thought to be true  Without any knowledge or proof  We just believe that something is true!
  • 7. CultureCulture  Culture includes a system of values particular to one Culture includes a system of values particular to one group  Not innate but imbibed, passed down from one generation to anothergeneration to another  Culture influences the behavior of individuals within a group in uniformly and relatively predictable ways  A way of life of a given society, passed down from one generation to the next through learning and experience. – Columbia Encyclopedia
  • 8. The ‘Iceberg Analogy’ of CultureThe Iceberg Analogy of Culture External CultureExternal Culture Behavior                                                   Behavior Beliefs                                                  Beliefs Values and Thought                     Values and Thought Patterns                                             Patterns Internal CultureInternal Culture
  • 9. Understanding CultureUnderstanding Culture Culture ValuesValues Beliefs B h iBehaviors The more a person understands the influence of culture the more effective communication can be
  • 10. Cultural SensitivityCultural Sensitivity  Understanding culture: Culture is not good or bad. It just “is”. K lt Oft h t b id d Know your own culture: Often what may be considered ‘just the way it is’ is culturally influenced.  Be sensitive to other cultures: The more you know about Be sensitive to other cultures: The more you know about your own culture and the more you know about other cultures, the better the communication will be.cu u es, e be e e co u ca o be  Being different is “ok” and differences can be recognized, acknowledged and cherished.g g  The responsibility for intellectual communication is not solely that of one of the parties, but shared by all.
  • 11. Culture: Similarities and DifferencesCulture: Similarities and Differences  How would you describe your culture ?  There may be similarities and differences in between our culturesbetween our cultures.  We must build on our similarities.  We must build bridges across our differences
  • 12. Influences on the IndividualInfluences on the Individual The family TeachersMedia The Individual PeersReligion CommunityPolitics Physical environment
  • 13. Cross Cultural SensitivityCross Cultural Sensitivity…. Incorrect assumptions about  diverse cultures Expectations that others  will conform CULTURE?CULTURE? C i ti The concept of Time across  c lt res Communication  diversity cultures Biases against the  unfamiliar What it takes to  be the Brand  Traditional Korean values in conflict  with values of other cultures Ambassador of  your Country with values of other cultures
  • 14. Starting Point!Starting Point! D ’t t t What are the physical factors that Don’t stereotype Don’t be ethnocentric What are the physical factors that influences the changing or Be willing to accommodate differences making of Cultures???
  • 15. Eth t iEthnocentrism A belief that my home country’s culture is superior to that of any other country.
  • 16. Steps of Intercultural LearningSteps of Intercultural Learning M l i l i We are not the only melting pot let us Selective Adoption Multiculturation Can pick and choose melting pot, let us go for ‘stir fry’ Appreciation Selective Adoption Not bad, it can be fun Can pick and choose Understanding Acceptance, respect You mean, you did it because of……. It’s OK to be different E h i i Awareness g ‘ i h l ’ Wait, there may be another way , y Ethnocentricity ‘ours is the only way’
  • 17. Let us StartLet us Start...  We start by understanding the Indian culture and We start by understanding the Indian culture and the Indian people  We will build on the similarities  We will respect our differences We will respect our differences
  • 18. About IndiaAbout India  One of the world’s largest democracies  Parliamentary system of government  Prime minister is Narendra Modi  President is Pranab Mukherjeej
  • 20. Religions in IndiaReligions in India  Religion is a sensitive issue Y k f i f ti t l You can ask for information to learn moreo e  Do not compare and contrast  In India all religions co-exist  Religion determines lifestyle, values, h bit d d f dhabits, dress codes, food
  • 21. Religions in IndiaReligions in India  HINDUISM ISLAM ISLAM  BUDDHISM BUDDHISM  CHRISTIANITY  JAINISM  SIKHISM  ZORAISTRANISM
  • 22. Indian DressIndian Dress  Ladies wear sari or Salwar Kameez  Gents wear Kurta and Pajama  Where to buy Indian dresses  Prices of Indian dresses
  • 23. Indian Dress Ladies ill find Indian formal ear comfortable Indian Dress Ladies will find Indian formal wear comfortable : Churidar and Kurta
  • 24. Indian Food and SnacksIndian Food and Snacks
  • 25. Indian Food and SnacksIndian Food and Snacks  Spicy dishes and non spicy dishes  Roti and Chappati  Types of rice  Curry Sambar and Daal Curry, Sambar and Daal  South Indian snacks : Idli,, Vada, Dosa  Indian sweets and desserts
  • 26. Entertaining IndiansEntertaining Indians  Check if the person drinks liquor.q  A lot of Indians do not drink  Beer is considered as alcohol  Check if the guest is a non- t ivegetarian
  • 27. Entertaining IndiansEntertaining Indians  Most Indians (except Christians) do not eat beef And pork  You may order a drink with the permission of the You may order a drink with the permission of the guest in a restaurant - they will not mindguest in a restaurant they will not mind
  • 28.  However if the guest does not drink, do not order more than one drink  If the guest drinks, then you may order as you likeIf the guest drinks, then you may order as you like  It is not polite to get drunk
  • 29. Entertaining IndiansEntertaining Indians  Food can shared  Indians do not eat alone if they are with others  Indians will refuse the first time to be polite, they ill t th d ti if th twill accept the second time if they want
  • 30. Entertaining IndiansEntertaining Indians  You may order what you like to eat, and allow the guest to allow what he likes to eatguest to allow what he likes to eat  The person who invites pays the billThe person who invites pays the bill  People do not share the bill, unless agreed upon earlier ( going Dutch)
  • 31. About BangaloreAbout Bangalore  Capital of Karnataka state  Chief minister : Siddaramiah  Kannada is the local language  Known as Garden City, Silicon Valley of India
  • 32. Indian ProfessionalsIndian Professionals  Do many things at once  Consider time commitments an Consider time commitments an objective to be achieved, if possible  Already have informationAlready have information  Are friendly and like to make friends  Are ambitious and hard workingAre ambitious and hard working
  • 33. Indian ProfessionalsIndian Professionals  Are committed to their family and like to spend time with the family  Like to enjoy their personal timej y with friends  Love technologyLove technology  Physical space is close to each otherother  Physical touch to show friendship and carefriendship and care
  • 34. Saying “no”Saying no S i “N ” i t d l diffi lt f t Saying “No” is tremendously difficult for most people.  Reasons may be:  People just like to please others and feel that “No” People just like to please others and feel that No would be an unwelcome response  People are afraid of an aggressive reaction a “No” might provoke  Some people are just unthinking or unrealistic about what they are able to deliver.
  • 35. Decision MakingDecision Making Hi hi l C lt h l t f i t th Hierarchical Culture has a lot of impact on the decision making process.g p  Decisions are made for children up to young adulthood.  The perception of respect for the elders in the relationship of family or seniority in the workplacerelationship of family or seniority in the workplace  We are uncomfortable challenging a point of view  Questions are ok if they come from senior folk
  • 37. Managing time in IndiaManaging time in India Ti i t ifi i lt Time is not as specific as in some cultures  Get clarity on specifics about deadlinesGet clarity on specifics about deadlines  Check twice or thrice if there are any concerns on the deadline being met
  • 38. Managing time in IndiaManaging time in India  Confirm and reconfirm appointments  Don’t expect senior people to be Don’t expect senior people to be any different.any different.  Meetings starting late are fairly common  Build in buffers and keep cool
  • 39. Indian body languages and Meaning of Gestures  Personal space in India is close T hi i i f f i d hi Touching same sex person is sign of friendship  Nodding of headNodding of head  Thumbs-up sign  People eat with fingers
  • 40. Bangalore Weather and SeasonsBangalore Weather and Seasons  It rains in the months of May t D bto December  Heavy rains from July toHeavy rains from July to September  Weather is pleasant throughout A t i 28 Average temp is 28 c
  • 41. Maps and Places of InterestMaps and Places of Interest Places of interest in South IndiaPlaces of interest in South India Goa,Munnar,Ooty,Kodaikanal,Chennai, Hyderabad, Kanyakumari
  • 42. Maps and Places of InterestMaps and Places of Interest Places of interest in KarnatakaPlaces of interest in Karnataka Mysore, Mangalore, Bandipur, Jog Fallsy , g , p , g
  • 43. Indian CurrencyIndian Currency  Rupees and Paise 1 R i 100 P i 1 Rupee is 100 Paise  1 US Dollar = 46 Rupees1 US Dollar 46 Rupees  1 Pepsi (can) = 20 Rupeesp ( ) p  1 Mineral Water bottle = 15 Rupees
  • 44. Indian HolidaysIndian Holidays  REPUBLIC DAY - 26 JANUARY  BAKIRID - 17 MARCH  VISHU ( South Indian New Year) 14 APRIL  GOOD FRIDAY - 21 APRIL GOOD FRIDAY - 21 APRIL  MAY DAY - 1 MAY  INDEPENDENCE DAY - 15 AUGUST  DIWALI - 27 OCTOBER  KARNATAKA RAJYOTHSAVA - NOV 1  CHRISTMAS DAY - 25 DECEMBER CHRISTMAS DAY - 25 DECEMBER
  • 45. Corporate DressingCorporate Dressing In India Corporate dressing is casual and informalcasual and informal. The key being that you dress appropriately. The software industry follows the same rules.same rules.
  • 46. Corporate DressingCorporate Dressing  For formal meetings and presentations: The dress code may be formal - tiecode may be formal tie.  Personal hygiene and grooming is important
  • 47. Informal Dress CodeInformal Dress Code  Western smart casuals and jeans are informal dress codedress code  It is advisable for ladies to be conservativelyy dressed in office and when going out  Swimming pool : one piece bathing suit for ladies advisedladies advised
  • 48. Attending a Marriage or other Functions  Custom depends on the religion  Wedding gifts : flowers, cash, or giftgift  In some functions ladies have separate section  Dress conservatively
  • 49. Barriers in the C i i PCommunication Process  Culture  Language  Attitudes  ValuesValues  Beliefs Beliefs
  • 50. Success is directly proportional to IMPLEMENTATION
  • 51. GET IN TOUCHG STAY IN TOUCH Email : brian@stimulusconsulting.com stimulus@vsnl netstimulus@vsnl.net