AIDC Multiplatform & Documentaries Feb 2011
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AIDC Multiplatform & Documentaries Feb 2011



Online Strategy Workshop at AIDC presenters Kirsty Hunter, Jennifer Wilson and Session Producer Veronica Sive Feb 2011 Adelaide, Australia

Online Strategy Workshop at AIDC presenters Kirsty Hunter, Jennifer Wilson and Session Producer Veronica Sive Feb 2011 Adelaide, Australia



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AIDC Multiplatform & Documentaries Feb 2011 AIDC Multiplatform & Documentaries Feb 2011 Presentation Transcript

  • Multiplatform & Documentaries
    More than telling stories:
    Engagement and Involvement
  • Transmedia vs Multiplatform
    The use of multiple platforms to tell the story; where the platforms all contribute different elements; and where the viewer is often a participant in the story.
    Usually includes a single story arc across the platforms within a narrative structure (story)
    The use of different platforms to extend a narrative or concept
    Not always involving a narrative arc, but still including interaction, engagement and exploration
  • Making Australia Happy
    Three part documentary (ABC)
    Followed eight people who undertook a structured journey to become happier
    Multiplatform: website & Facebook
    Visitors could undertake a ‘happiness’ test
    Results were mapped in real time (and retained)
    Home page included flash, map mash-up & ‘happy’ notes
    Complete exercises could be undertaken by visitor
    Facebook had modified quiz, fed back to site
  • Out My Window
    Rich online ‘documentary’ which explores “the life in the towers and towers in life”
    Stories sourced from around the world (locally) and presented in beautiful rich visual interface
    Developed in flash, extensive ‘roll-over’ of active objects, sound design and embedded video
    Some 360/panoramic elements also included
  • Collapsus
    Story led online drama which investigates energy, climate issues and risks
    Beautiful flash interface allows for classic story telling techniques (video) along with new forms of navigation (map, articles etc)
  • Goa Hippy Tribe
    Used Facebook as the delivery platform (with broadcast on SBS as a later deliverable)
    Facebook was also a character in the plot
    Encouraged people to upload their stories to FB
    Enabled good use of FB for promo and marketing
    These were able to be included in the final doco
    FB ‘app’ page developed to host the richer content
  • Conspiracy for Good
    Transmedia adventure where participants use their mobile to explore and investigate
    Dramatised plot designed to highlight social issues and used participants as part of staged action within story
    Highly locative with clue scattered around London (current under development for other cities)
  • Tools and the Process
    For more than a companion website – 15% of budget
    Include digital as part of the project as a whole, not an afterthought (or a marketing campaign)
    Make sure you understand the role of social media
    Prototype using free/open source tools
    Mapping: Ushahidi
    Video mash-up: Stroome
    UGC images uploaded to map: Panoramico
    Mobile location: MyTours & Socialight
    Web development tools: Flavors.Me
    Promotion: moviesparx
    You know a picture is 1,000 words. Make a picture….
  • Let’s get started!
    We’ll listen to your projects, look for some common themes to talk about and go in depth on each one.