Tech23 i swimtoo 2012

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iSwimtoo is the world's social network for swimmers. We enable people to find places to swim and people to swim with globally.

iSwimtoo is the world's social network for swimmers. We enable people to find places to swim and people to swim with globally.

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  • 1. Discover. Connect. Share. Vision iSwimtoo is the world’s friendliest brand for connecting people through swimming Mission To provide tools to allow swimmers of any standard to: Discover & Share Places to Swim; Find & Connect with People & Pods; and Record, Compare & Share their Swims©2012 iSwimtoo
  • 2. Swimming is a large, valuable and Discover. Connect. Share. accessible market High participation rates with low membership - Only 100,000 Vision belong to Clubs but millions swim for health and recreation iSwimtoo will be Existing online and mobile tools focus on elite swimmers or highly the world’s friendliest specialised/localised groups brand for connecting people • None of these sites are relevant for over 99% of swimmers through swimming • None of these are personalised iSwimtoo provides a powerful, personalised and engaging solution for swimmers of any standard to: MissionTo provide tools to • Discover and share places to swimallow swimmers of any • Find and meet swimmers and groupsstandard to: • Track, compare and share swimming activities • Access high performance tools to improve performance Discover & Share • Administration tools for the sport Places & Events to Swim; • A portal for Swimming Professionals, Industry and major brands to communicate and build relationships with swimmers Find & Connect Casual Regular Frequent with People & Pods; Total Swimmers <50 swims pa 50-100 pa 100+ pa and 2.2m .42m .40m est 7m Record, Compare & Share their Swims ©2012 iSwimtoo
  • 3. SwimmingbyNumbersDiscover. Connect. Share. World’s Most Participative Sport USA From Under 10 to Over Australia UK USA Other Aquatic 80, males & females Swimmers est 7m est 10m 51m Higher Income & Education Casual 2.2m 3.6m 10.6m 5.6m (<50) World biggest CRM on swimmers Regular .42m 1.1m 3.3m 1.7m (50-99) Data, Knowledge Frequent .40m 1.0m 3.0m 1.9m Engagement (100+) Population 22.6m 63m 310m 310m Membership Advertising 75% of Regular Swimmers Mobile Swim 2+ times/week In App Purchasing ©2012 iSwimtoo
  • 4. SwimmingbyNumbers Discover. Connect. Share. Sports By Overall Participation Vision Australia UK USA iSwimtoo will be the world’s friendliest 1 Walking Swimming Walking brand for connecting 2 Aerobics/Gym Cycling Exercise Equip people through swimming 3 Swimming Soccer Swimming 4 Jogging/Running Athletics Camping Mission 5 Cycling Golf CyclingTo provide tools to 6 Golf Badminton 10 Pin Bowlingallow swimmers of any 7 Tennis Tennis Aerobicsstandard to: 8 Netball Squash/Raquetball Hiking 9 Hiking Angling Gym Workout Discover & Share Places & Events to 10 Soccer Equestrian Running/Jogging Swim; Find & Connect with Outside the Top10 People & Pods; and Record, Compare & Cricket, AFL, Rugby, Basketball, Baseball, Share their Swims American Football, Ice Hockey, Golf (in USA) ©2012 iSwimtoo
  • 5. Discover. Connect. Share. Discover&SharePlacestoSwim Vision iSwimtoo will be the world’s friendliest brand for connecting people through swimming MissionTo provide tools toallow swimmers of anystandard to: Discover & Share Places & Events to Swim; Find & Connect with People & Pods; and Record, Compare & Share their Swims ©2012 iSwimtoo
  • 6. LocationBasedInformation Discover. Connect. Share. Vision iSwimtoo will be the world’s friendliest brand for connecting people through swimming MissionTo provide tools toallow swimmers of anystandard to: Discover & Share Places & Events to Swim; Find & Connect with People & Pods; and Record, Compare & Share their Swims©2012 iSwimtoo ©2012 iSwimtoo
  • 7. RecordingaSwim Discover. Connect. Share. World’s Most Participative Sport From Under 10 to Over 80, males & females Higher Income & Education World biggest CRM on swimmers Data, Knowledge Engagement Membership Advertising Mobile In iSwimtoo©2012App Purchasing ©2012 iSwimtoo
  • 8. SharingtoSocialNetworks Discover. Connect. Share. Vision iSwimtoo will be the world’s friendliest brand for connecting people through swimming MissionTo provide tools toallow swimmers of anystandard to: Discover & Share Places & Events to Swim; Find & Connect with People & Pods; and Record, Compare & Share their Swims©2012 iSwimtoo ©2012 iSwimtoo
  • 9. AddingaSwim Discover. Connect. Share. World’s Most Participative Sport From Under 10 to Over 80, males & females Higher Income & Education World biggest CRM on swimmers Data, Knowledge Engagement Membership Advertising Mobile In iSwimtoo©2012App Purchasing ©2012 iSwimtoo
  • 10. Content&Partnerships Discover. Connect. Share. iSwimtoo is a structured platform to collect and aggregate Vision user generated content and content from partners iSwimtoo will be Over 30,000 swim locations identified around the world, negotiating the world’s friendliest partnerships to secure blocks of content brand for connecting User generated content will deliver over 100,000 swim locations people through swimming Locations cover oceans, bays, rivers, dams, lochs, billabongs, pools and more Mission Every location has potential for localisation to local amenities, businessesTo provide tools toallow swimmers of any Global branding potential on every page and specific location basedstandard to: advertising too Swim content will provide basis for content in newspapers, magazines Discover & Share and websites throughout the world Places & Events to Swim; Content partnerships in place & being negotiated with major Find & Connect with swimming groups and sources in UK, USA, Canada and Australia People & Pods; and Advisory Board Membership being finalised with high profile Record, Compare & swimming influencers in UK, USA and Australia Share their Swims ©2012 iSwimtoo
  • 11. OurTeam iSwimtoo has a formidable team of management, directors and advisors with Discover. Connect. Share. domain expertise, business acumen, political influence and online knowledge Vision Management External Directors Stephen Coulter, Ocean Stephen Kulmar, Founder of Retail Oasis, one swimmer, surf lifesaver, 25 years of Australia’s leading Retail experts, ranging from iSwimtoo will be senior executive in banking, Woolworths to Westfield both online and offline. the world’s friendliest telecommunications, payments and Julie Cameron-Doe, Ocean Swimmer, brand for connecting online Triathlete, Finance Director Hotel Club, previously people Julie Isbill, Bold & Beautiful at eBookers (Orbitz Europe), Walt Disney through swimming Founder, Ocean swimmer, surf Company Europe & KPMG lifesaver, Masters in Health Communications Advisory Board Mission Magnus Butlin, Ocean Government, Corporate, Legal Bruce Baird, Ocean Swimmer, NSW MPTo provide tools to Swimmer, Founder Faulconbridge 1984-95 , Federal MP 1998-2007, Chairman of Software, IT Consultant,allow swimmers of any Technology Product Manager Tourism & Travel Forum, Board Memberships incl National Rail Corporation, ABN Amro Hoarestandard to: Rob Daly, Graphic Designer, Govett,, Tourism Training Australia Web Specialist Jade Harkness, Ocean Swimmer, Counsel BT Discover & Share Julia Baird, Ocean Swimmer, Financial Group, formerly Merrill Lynch, Blake Places & Events to Author, Columnist, Presenter ABC Dawson Waldron Swim; TV Australia, Philadelphia Inquirer, Swimming Influencers Deputy Editor Newsweek, Confidential, World Champion ocean swimmer, Find & Connect Reporter/Columnist/Opinion FINA Committee Member with People & Pods; Editor Fairfax Media Confidential, Open Water Swimming USA and competitor, administrator, journalist Record, Compare & Confidential Leading UK swimming identity Share their Swims ©2012 iSwimtoo
  • 12. PodPage Discover. Connect. Share. World’s Most Participative Sport From Under 10 to Over 80, males & females Higher Income & Education World biggest CRM on swimmers Data, Knowledge Engagement Membership Advertising Mobile In iSwimtoo©2012App Purchasing ©2012 iSwimtoo
  • 13. Badges&Challenges Discover. Connect. Share. Customisable and Brandable Vision iSwimtoo will be the world’s friendliest brand for connecting people through swimming MissionTo provide tools toallow swimmers of anystandard to: Discover & Share Places & Events to Swim; Find & Connect with People & Pods; and Record, Compare & Share their Swims©2012 iSwimtoo ©2012 iSwimtoo
  • 14. MySwims-YourDashboard Discover. Connect. Share. World’s Most Participative Sport From Under 10 to Over 80, males & females Higher Income & Education World biggest CRM on swimmers Data, Knowledge Engagement Membership Advertising Mobile In iSwimtoo©2012App Purchasing ©2012 iSwimtoo
  • 15. Have a Dip with iSwimtoo Discover. Connect. Share. Vision Corporate Partnerships iSwimtoo will be the world’s friendliest Government Support brand for connecting people Investor through swimming Participate - Get Wet! MissionTo provide tools to !allow swimmers of anystandard to: Join ! www.iswimtoo.com Discover & Share Email! stephen@iswimtoo.com Places & Events to Swim; Like Us! www.facebook.com/iswimtoo Find & Connect with People & Pods; Follow Us! www.twitter.com/iswimtoo and Record, Compare & Watch! www.youtube.com/iswimtoo Share their Swims©2012 iSwimtoo ©2012 iSwimtoo