Social Media & Reputation Management: The Why and The How

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  • + Diramar Diramar *** 2 years ago
    Thank you for disclosing this excellent work.
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Social Media & Reputation Management: The Why and The How - Presentation Transcript

  1. Reputation Management The Why? The How? September 29, 2008 PRESENTATION ON
  2. WHY IS REPUTATION MANAGEMENT IMPORTANT?
    • Introduction
  3.  
  4.  
  5. Even back in 2001
  6. It’s just easier now and…
  7. … News travels faster and further.
  8. BONUS ROUND FOR YOUR CFO OR ANY C-LEVEL BOSS
    • Part II: Why Care About Reputation Management?
  9. Ignorance is throwing money away
  10. The price of ignoring your reputation
    • London School of Economics study:
    • “ 2% reduction in negative word of mouth boosts sales growth by 1%”
    • Dell study on Word-of-Mouth:
      • average consumer is worth $210
      • average detractor costs the company $57
      • average promoter generates $32
  11. HOW DO I START?
    • Section One
  12. What are the themes of Reputation Management
  13. Your Reputation Management Strategy: The first step is to Listen . Measure
  14. Where do we start?
  15. But where do your customers go?
  16. Should you follow Twitter? AdWeek said every one is talking about it.
  17. Or a large, relevant niche group? But forums sound so 1998.
  18. Where are people talking about us?
    • Search about your company:
      • Company Name
      • Company URL
      • Products
      • Public Facing Employees
      • Competing Products
      • Descriptions
        • Company Name + sucks
        • Company Name + rocks
        • Company Product + review + sucks
  19. HOW DO YOU TRACK CONVERSATIONS?
    • What do the reports look like?
  20.  
  21.  
  22.  
  23. Our Client Needed Help….
  24. … Understanding their Buzz
    • Reputation Management for Pleo
      • Identifying influential bloggers to reach out to
      • Track where we respond and comment
      • Identifying trends in changing conversations
    • See the whitepaper at:
    • http://www.buzzlogic.com/case_study/case_study-BuzzLogic-Estorm.pdf
  25. ENGAGEMENT: FINDING VOICE
  26. What are the themes of Reputation Management
  27. Your Reputation Management Strategy: The first step is to Listen . Measure
  28. It’s kinda like a cocktail party
  29. Mindset Shift is Required *An exaggeration
  30. Negative Comments? Be Transparent & Honest.
  31. Finding Voice: 10 Downing Street
  32. Finding Voice: H&R Block
  33. Finding Voice: Zappos
  34. Take Aways…
  35. Thank You!
    • Daniel Riveong
    • “ Looking at Reputation Management”
    • Social Media Marketing Summit 08
    • Who?
    • SEO, Social Media Guy (Bourbon Drinker)
    • Where?
    • San Francisco
    • e-Storm International
    • Reaching Out?
    • SMS: Text “Riveong” to 50500
    • Blog: http://emergence-media.com
    • Twitter: http://twitter.com/danielriveong
    • Email: Daniel@e-Storm.com
    • Credits
    • Slide 9: http://www.flickr.com/photos/johnnyvulkan/381941233/
    • Slide 10:
      • “ Advocacy Drives Growth” by London School of Economics:
        • http://www.lse.ac.uk/collections/pressAndInformationOffice/newsAndEvents/archives/2005/Word_ofMouth.htm
      • Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld
    • Slide 14: http://www.flickr.com/photos/briansolis/2735401175/
    • Slide 15: http://www.flickr.com/photos/cuellar/57473280/sizes/o/
    • Slide 20 & 21: Social Web Analytics eBook 2008 by Philip Sheldrake
    • Slide 24: http://www.buzzlogic.com/case_study/case_study-BuzzLogic-Estorm.pdf
    • Slide 28: http://www.flickr.com/photos/briansolis/2438243203
  36. Creative Commons Licensing

+ Daniel RiveongDaniel Riveong, 2 years ago

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