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Reputation Management The Why? The How? September 29, 2008 PRESENTATION ON
WHY IS REPUTATION MANAGEMENT IMPORTANT? <ul><li>Introduction </li></ul>
 
 
Even back in 2001
It’s just easier now and…
… News travels faster and further.
BONUS ROUND FOR YOUR  CFO OR ANY C-LEVEL BOSS <ul><li>Part II: Why Care About Reputation Management? </li></ul>
Ignorance is throwing money away
The price of ignoring your reputation <ul><li>London School of Economics study: </li></ul><ul><li>“ 2% reduction in negati...
HOW DO I START? <ul><li>Section One </li></ul>
What are the themes of  Reputation Management
Your Reputation Management Strategy: The first step is to  Listen . Measure
Where do we start?
But where do your customers go?
Should you follow Twitter? AdWeek said every one is talking about it.
Or a large, relevant niche group? But forums sound so 1998.
Where are people talking about us? <ul><li>Search about your company: </li></ul><ul><ul><li>Company Name </li></ul></ul><u...
HOW DO YOU TRACK CONVERSATIONS? <ul><li>What do the reports look like? </li></ul>
 
 
 
Our Client Needed Help….
… Understanding their Buzz <ul><li>Reputation Management for Pleo </li></ul><ul><ul><li>Identifying influential bloggers t...
ENGAGEMENT: FINDING VOICE
What are the themes of  Reputation Management
Your Reputation Management Strategy: The first step is to  Listen . Measure
It’s kinda like a cocktail party
Mindset Shift is Required *An exaggeration
Negative Comments?  Be Transparent & Honest.
Finding Voice: 10 Downing Street
Finding Voice: H&R Block
Finding Voice: Zappos
Take Aways…
Thank You! <ul><li>Daniel Riveong </li></ul><ul><li>“ Looking at Reputation Management” </li></ul><ul><li>Social Media Mar...
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Social Media & Reputation Management: The Why and The How

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Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.

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  • The role of social media in today's reputation management industry is profound and cannot be ignored even by big brands that have brand recognition of their own due to a long standing in that niche or because of the quality they have been providing in their niche. Social Media has been amply used by reputation managers to make sure that their brand is recognized across the industry. Respect for the brand can be earned with a smart strategy on the World Wide Web.
    http://repfixers.com
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  • Social media is becoming more and more important to successfully controlling your reputation on the web. From monitoring social media sites for mentions of your brand or business name to removing negative comments or unwanted posts from microblogs.
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  • Thanks for taking the time to make this Social Media Marketing PPT.
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  • Many thanks :). Greetings from Serbia.
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  • Thank you for disclosing this excellent work.
    Greetings from Brazil.
    Diramar
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Transcript of "Social Media & Reputation Management: The Why and The How"

  1. 1. Reputation Management The Why? The How? September 29, 2008 PRESENTATION ON
  2. 2. WHY IS REPUTATION MANAGEMENT IMPORTANT? <ul><li>Introduction </li></ul>
  3. 5. Even back in 2001
  4. 6. It’s just easier now and…
  5. 7. … News travels faster and further.
  6. 8. BONUS ROUND FOR YOUR CFO OR ANY C-LEVEL BOSS <ul><li>Part II: Why Care About Reputation Management? </li></ul>
  7. 9. Ignorance is throwing money away
  8. 10. The price of ignoring your reputation <ul><li>London School of Economics study: </li></ul><ul><li>“ 2% reduction in negative word of mouth boosts sales growth by 1%” </li></ul><ul><li>Dell study on Word-of-Mouth: </li></ul><ul><ul><li>average consumer is worth $210 </li></ul></ul><ul><ul><li>average detractor costs the company $57 </li></ul></ul><ul><ul><li>average promoter generates $32 </li></ul></ul>
  9. 11. HOW DO I START? <ul><li>Section One </li></ul>
  10. 12. What are the themes of Reputation Management
  11. 13. Your Reputation Management Strategy: The first step is to Listen . Measure
  12. 14. Where do we start?
  13. 15. But where do your customers go?
  14. 16. Should you follow Twitter? AdWeek said every one is talking about it.
  15. 17. Or a large, relevant niche group? But forums sound so 1998.
  16. 18. Where are people talking about us? <ul><li>Search about your company: </li></ul><ul><ul><li>Company Name </li></ul></ul><ul><ul><li>Company URL </li></ul></ul><ul><ul><li>Products </li></ul></ul><ul><ul><li>Public Facing Employees </li></ul></ul><ul><ul><li>Competing Products </li></ul></ul><ul><ul><li>Descriptions </li></ul></ul><ul><ul><ul><li>Company Name + sucks </li></ul></ul></ul><ul><ul><ul><li>Company Name + rocks </li></ul></ul></ul><ul><ul><ul><li>Company Product + review + sucks </li></ul></ul></ul>
  17. 19. HOW DO YOU TRACK CONVERSATIONS? <ul><li>What do the reports look like? </li></ul>
  18. 23. Our Client Needed Help….
  19. 24. … Understanding their Buzz <ul><li>Reputation Management for Pleo </li></ul><ul><ul><li>Identifying influential bloggers to reach out to </li></ul></ul><ul><ul><li>Track where we respond and comment </li></ul></ul><ul><ul><li>Identifying trends in changing conversations </li></ul></ul><ul><li>See the whitepaper at: </li></ul><ul><li>http://www.buzzlogic.com/case_study/case_study-BuzzLogic-Estorm.pdf </li></ul>
  20. 25. ENGAGEMENT: FINDING VOICE
  21. 26. What are the themes of Reputation Management
  22. 27. Your Reputation Management Strategy: The first step is to Listen . Measure
  23. 28. It’s kinda like a cocktail party
  24. 29. Mindset Shift is Required *An exaggeration
  25. 30. Negative Comments? Be Transparent & Honest.
  26. 31. Finding Voice: 10 Downing Street
  27. 32. Finding Voice: H&R Block
  28. 33. Finding Voice: Zappos
  29. 34. Take Aways…
  30. 35. Thank You! <ul><li>Daniel Riveong </li></ul><ul><li>“ Looking at Reputation Management” </li></ul><ul><li>Social Media Marketing Summit 08 </li></ul><ul><li>Who? </li></ul><ul><li>SEO, Social Media Guy (Bourbon Drinker) </li></ul><ul><li>Where? </li></ul><ul><li>San Francisco </li></ul><ul><li>e-Storm International </li></ul><ul><li>Reaching Out? </li></ul><ul><li>SMS: Text “Riveong” to 50500 </li></ul><ul><li>Blog: http://emergence-media.com </li></ul><ul><li>Twitter: http://twitter.com/danielriveong </li></ul><ul><li>Email: Daniel@e-Storm.com </li></ul><ul><li>Credits </li></ul><ul><li>Slide 9: http://www.flickr.com/photos/johnnyvulkan/381941233/ </li></ul><ul><li>Slide 10: </li></ul><ul><ul><li>“ Advocacy Drives Growth” by London School of Economics: </li></ul></ul><ul><ul><ul><li>http://www.lse.ac.uk/collections/pressAndInformationOffice/newsAndEvents/archives/2005/Word_ofMouth.htm </li></ul></ul></ul><ul><ul><li>Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld </li></ul></ul><ul><li>Slide 14: http://www.flickr.com/photos/briansolis/2735401175/ </li></ul><ul><li>Slide 15: http://www.flickr.com/photos/cuellar/57473280/sizes/o/ </li></ul><ul><li>Slide 20 & 21: Social Web Analytics eBook 2008 by Philip Sheldrake </li></ul><ul><li>Slide 24: http://www.buzzlogic.com/case_study/case_study-BuzzLogic-Estorm.pdf </li></ul><ul><li>Slide 28: http://www.flickr.com/photos/briansolis/2438243203 </li></ul>
  31. 36. Creative Commons Licensing
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