Facebook Demographics & User Statistics

Slide 1: Facebook Statistics & Demographic Data Using the “Facebook Audience Targeting” Tool to Get Fun Statistics 1 EMERGENCE-MEDIA

Slide 2: The Outline of Presentation • How to access Facebook’s Demographic Data • Presentation of some Key Demographic Data – Top Countries on Facebook – Educational Background – Age Groups – Facebook Users by Largest US Cities – Facebook Users by Top Tech Companies (Forbes) – And a few other interesting graphs 2 EMERGENCE-MEDIA

Slide 3: How to Access Facebook’s Demographic Data • Click on “Advertising” • “Choose Audience” on the bottom of the tools can segment by: Facebook Page – 30 Countries, States, Cities • Select “Get Started” – Sex and Age Range • Type in your – Keywords in Profile: company’s URL and • Music, Movies, Hobbies click “Next” – Educational Status • You’ll be presented – Workplace Networks with the “Choose – Political Views Audience” Tool – Relationship States 3 EMERGENCE-MEDIA

Slide 4: What Audience Targeting Looks Like 4 EMERGENCE-MEDIA

Slide 5: Use Audience Targeting for Gathering Custom Demographic Information 120 People: • California • Male • Conservative • In Relationship • Liked “Clockwork Orange” 5 EMERGENCE-MEDIA

Slide 6: Get Your Own Data on Facebook Users • Product, Interests & Brand-type Research: “How many Facebook Users prefer Madonna over the Rolling Stones” • Psychographics and Lifestyles: “How many Facebook Users are conservative, married women in Florida?” • Particular Segments for Recruitment: “Googlers Living in San Francisco” 6 EMERGENCE-MEDIA

Slide 7: Applying the Audience Targeting Tool to find User Demographic Data FACEBOOK USER STATISTICS 7 EMERGENCE-MEDIA

Slide 8: Top 15 Countries on Facebook (in thousands) 8 EMERGENCE-MEDIA

Slide 9: US Facebook Educational Background 9 EMERGENCE-MEDIA

Slide 10: US Facebook Users by Age Group 10 EMERGENCE-MEDIA

Slide 11: Top US Cities and Facebook Users 11 EMERGENCE-MEDIA

Slide 12: Facebook Users by Wired’s Top Tech Town (in Thousands) 12 EMERGENCE-MEDIA

Slide 13: Top US Users from the Search Engine Companies 13 EMERGENCE-MEDIA

Slide 14: Top Software Companies (Forbes) & US Facebook Users 14 EMERGENCE-MEDIA

Slide 15: Relevant Resources • Charlene Li of Forrester’s “Big Brands & Facebook” URL: http://www.slideshare.net/mediapolis/big- brands-facebook-demographics-case- studies-best-practices3037 15 EMERGENCE-MEDIA

Slide 16: About Daniel & Emergence Media Daniel Riveong Emergence-Media mail@emergence-media.com http://emergence-media.com • Blogging since 2004 • Began in 2006 • Head of Search Marketing • Focuses on the interaction at e-Storm International, between Search San Francisco, California Marketing and Word-of- • Emphasizes an integrated Mouth approach to SEO, PPC, • Syndicated by 9Rules and Social Media marketing Social Media Today • Over 10 years in the online marketing industry 16 EMERGENCE-MEDIA