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Facebook Demographics & User Statistics
 

Facebook Demographics & User Statistics

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Using Facebook Advertising Tool to Gather Aggregate User Information and Demographic Data

Using Facebook Advertising Tool to Gather Aggregate User Information and Demographic Data

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    Facebook Demographics & User Statistics Facebook Demographics & User Statistics Presentation Transcript

    • Facebook Statistics & Demographic Data Using the “Facebook Audience Targeting” Tool to Get Fun Statistics EMERGENCE-MEDIA
    • The Outline of Presentation
      • How to access Facebook’s Demographic Data
      • Presentation of some Key Demographic Data
        • Top Countries on Facebook
        • Educational Background
        • Age Groups
        • Facebook Users by Largest US Cities
        • Facebook Users by Top Tech Companies (Forbes)
        • And a few other interesting graphs
      EMERGENCE-MEDIA
    • How to Access Facebook’s Demographic Data
      • Click on “Advertising” on the bottom of the Facebook Page
      • Select “Get Started”
      • Type in your company’s URL and click “Next”
      • You’ll be presented with the “Choose Audience” Tool
      • “ Choose Audience” tools can segment by:
        • 30 Countries, States, Cities
        • Sex and Age Range
        • Keywords in Profile:
          • Music, Movies, Hobbies
        • Educational Status
        • Workplace Networks
        • Political Views
        • Relationship States
      EMERGENCE-MEDIA
    • What Audience Targeting Looks Like EMERGENCE-MEDIA
    • Use Audience Targeting for Gathering Custom Demographic Information
      • 120 People:
      • California
      • Male
      • Conservative
      • In Relationship
      • Liked “Clockwork Orange”
      EMERGENCE-MEDIA
    • Get Your Own Data on Facebook Users
      • Product, Interests & Brand-type Research: “How many Facebook Users prefer Madonna over the Rolling Stones”
      • Psychographics and Lifestyles: “How many Facebook Users are conservative, married women in Florida?”
      • Particular Segments for Recruitment: “Googlers Living in San Francisco”
      EMERGENCE-MEDIA
    • FACEBOOK USER STATISTICS
      • Applying the Audience Targeting Tool to find User Demographic Data
      EMERGENCE-MEDIA
    • Top 15 Countries on Facebook (in thousands) EMERGENCE-MEDIA
    • US Facebook Educational Background EMERGENCE-MEDIA
    • US Facebook Users by Age Group EMERGENCE-MEDIA
    • Top US Cities and Facebook Users EMERGENCE-MEDIA
    • Facebook Users by Wired’s Top Tech Town (in Thousands) EMERGENCE-MEDIA
    • Top US Users from the Search Engine Companies EMERGENCE-MEDIA
    • Top Software Companies (Forbes) & US Facebook Users EMERGENCE-MEDIA
    • Relevant Resources
      • Charlene Li of Forrester’s “Big Brands & Facebook” URL: http://www.slideshare.net/mediapolis/big-brands-facebook-demographics-case-studies-best-practices3037
      EMERGENCE-MEDIA
    • About Daniel & Emergence Media
      • Daniel Riveong [email_address]
      • Blogging since 2004
      • Head of Search Marketing at e-Storm International, San Francisco, California
      • Emphasizes an integrated approach to SEO, PPC, Social Media marketing
      • Over 10 years in the online marketing industry
      • Emergence-Media http://emergence-media.com
      • Began in 2006
      • Focuses on the interaction between Search Marketing and Word-of-Mouth
      • Syndicated by 9Rules and Social Media Today
      EMERGENCE-MEDIA