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Facebook Demographics & User Statistics

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Using Facebook Advertising Tool to Gather Aggregate User Information and Demographic Data

Using Facebook Advertising Tool to Gather Aggregate User Information and Demographic Data

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  • 1. Facebook Statistics & Demographic Data Using the “Facebook Audience Targeting” Tool to Get Fun Statistics EMERGENCE-MEDIA
  • 2. The Outline of Presentation
    • How to access Facebook’s Demographic Data
    • Presentation of some Key Demographic Data
      • Top Countries on Facebook
      • Educational Background
      • Age Groups
      • Facebook Users by Largest US Cities
      • Facebook Users by Top Tech Companies (Forbes)
      • And a few other interesting graphs
    EMERGENCE-MEDIA
  • 3. How to Access Facebook’s Demographic Data
    • Click on “Advertising” on the bottom of the Facebook Page
    • Select “Get Started”
    • Type in your company’s URL and click “Next”
    • You’ll be presented with the “Choose Audience” Tool
    • “ Choose Audience” tools can segment by:
      • 30 Countries, States, Cities
      • Sex and Age Range
      • Keywords in Profile:
        • Music, Movies, Hobbies
      • Educational Status
      • Workplace Networks
      • Political Views
      • Relationship States
    EMERGENCE-MEDIA
  • 4. What Audience Targeting Looks Like EMERGENCE-MEDIA
  • 5. Use Audience Targeting for Gathering Custom Demographic Information
    • 120 People:
    • California
    • Male
    • Conservative
    • In Relationship
    • Liked “Clockwork Orange”
    EMERGENCE-MEDIA
  • 6. Get Your Own Data on Facebook Users
    • Product, Interests & Brand-type Research: “How many Facebook Users prefer Madonna over the Rolling Stones”
    • Psychographics and Lifestyles: “How many Facebook Users are conservative, married women in Florida?”
    • Particular Segments for Recruitment: “Googlers Living in San Francisco”
    EMERGENCE-MEDIA
  • 7. FACEBOOK USER STATISTICS
    • Applying the Audience Targeting Tool to find User Demographic Data
    EMERGENCE-MEDIA
  • 8. Top 15 Countries on Facebook (in thousands) EMERGENCE-MEDIA
  • 9. US Facebook Educational Background EMERGENCE-MEDIA
  • 10. US Facebook Users by Age Group EMERGENCE-MEDIA
  • 11. Top US Cities and Facebook Users EMERGENCE-MEDIA
  • 12. Facebook Users by Wired’s Top Tech Town (in Thousands) EMERGENCE-MEDIA
  • 13. Top US Users from the Search Engine Companies EMERGENCE-MEDIA
  • 14. Top Software Companies (Forbes) & US Facebook Users EMERGENCE-MEDIA
  • 15. Relevant Resources
    • Charlene Li of Forrester’s “Big Brands & Facebook” URL: http://www.slideshare.net/mediapolis/big-brands-facebook-demographics-case-studies-best-practices3037
    EMERGENCE-MEDIA
  • 16. About Daniel & Emergence Media
    • Daniel Riveong [email_address]
    • Blogging since 2004
    • Head of Search Marketing at e-Storm International, San Francisco, California
    • Emphasizes an integrated approach to SEO, PPC, Social Media marketing
    • Over 10 years in the online marketing industry
    • Emergence-Media http://emergence-media.com
    • Began in 2006
    • Focuses on the interaction between Search Marketing and Word-of-Mouth
    • Syndicated by 9Rules and Social Media Today
    EMERGENCE-MEDIA