Facebook Statistics & Demographic Data Using the “Facebook Audience Targeting” Tool to Get Fun Statistics EMERGENCE-MEDIA

The Outline of Presentation How to access Facebook’s Demographic Data Presentation of some Key Demographic Data Top Countries on Facebook Educational Background Age Groups Facebook Users by Largest US Cities Facebook Users by Top Tech Companies (Forbes) And a few other interesting graphs EMERGENCE-MEDIA

How to access Facebook’s Demographic Data

Presentation of some Key Demographic Data

Top Countries on Facebook

Educational Background

Age Groups

Facebook Users by Largest US Cities

Facebook Users by Top Tech Companies (Forbes)

And a few other interesting graphs

How to Access Facebook’s Demographic Data Click on “Advertising” on the bottom of the Facebook Page Select “Get Started” Type in your company’s URL and click “Next” You’ll be presented with the “Choose Audience” Tool “ Choose Audience” tools can segment by: 30 Countries, States, Cities Sex and Age Range Keywords in Profile: Music, Movies, Hobbies Educational Status Workplace Networks Political Views Relationship States EMERGENCE-MEDIA

Click on “Advertising” on the bottom of the Facebook Page

Select “Get Started”

Type in your company’s URL and click “Next”

You’ll be presented with the “Choose Audience” Tool

“ Choose Audience” tools can segment by:

30 Countries, States, Cities

Sex and Age Range

Keywords in Profile:

Music, Movies, Hobbies

Educational Status

Workplace Networks

Political Views

Relationship States

What Audience Targeting Looks Like EMERGENCE-MEDIA

Use Audience Targeting for Gathering Custom Demographic Information 120 People: California Male Conservative In Relationship Liked “Clockwork Orange” EMERGENCE-MEDIA

120 People:

California

Male

Conservative

In Relationship

Liked “Clockwork Orange”

Get Your Own Data on Facebook Users Product, Interests & Brand-type Research: “How many Facebook Users prefer Madonna over the Rolling Stones” Psychographics and Lifestyles: “How many Facebook Users are conservative, married women in Florida?” Particular Segments for Recruitment: “Googlers Living in San Francisco” EMERGENCE-MEDIA

Product, Interests & Brand-type Research: “How many Facebook Users prefer Madonna over the Rolling Stones”

Psychographics and Lifestyles: “How many Facebook Users are conservative, married women in Florida?”

Particular Segments for Recruitment: “Googlers Living in San Francisco”

FACEBOOK USER STATISTICS Applying the Audience Targeting Tool to find User Demographic Data EMERGENCE-MEDIA

Applying the Audience Targeting Tool to find User Demographic Data

Top 15 Countries on Facebook (in thousands) EMERGENCE-MEDIA

US Facebook Educational Background EMERGENCE-MEDIA

US Facebook Users by Age Group EMERGENCE-MEDIA

Top US Cities and Facebook Users EMERGENCE-MEDIA

Facebook Users by Wired’s Top Tech Town (in Thousands) EMERGENCE-MEDIA

Top US Users from the Search Engine Companies EMERGENCE-MEDIA

Top Software Companies (Forbes) & US Facebook Users EMERGENCE-MEDIA

Relevant Resources Charlene Li of Forrester’s “Big Brands & Facebook” URL: http://www.slideshare.net/mediapolis/big-brands-facebook-demographics-case-studies-best-practices3037 EMERGENCE-MEDIA

Charlene Li of Forrester’s “Big Brands & Facebook” URL: http://www.slideshare.net/mediapolis/big-brands-facebook-demographics-case-studies-best-practices3037

About Daniel & Emergence Media Daniel Riveong [email_address] Blogging since 2004 Head of Search Marketing at e-Storm International, San Francisco, California Emphasizes an integrated approach to SEO, PPC, Social Media marketing Over 10 years in the online marketing industry Emergence-Media http://emergence-media.com Began in 2006 Focuses on the interaction between Search Marketing and Word-of-Mouth Syndicated by 9Rules and Social Media Today EMERGENCE-MEDIA

Daniel Riveong [email_address]

Blogging since 2004

Head of Search Marketing at e-Storm International, San Francisco, California

Emphasizes an integrated approach to SEO, PPC, Social Media marketing

Over 10 years in the online marketing industry

Emergence-Media http://emergence-media.com

Began in 2006

Focuses on the interaction between Search Marketing and Word-of-Mouth

Syndicated by 9Rules and Social Media Today