Facebook Demographics & User Statistics

Facebook Statistics & Demographic Data Using the “Facebook Audience Targeting” Tool to Get Fun Statistics EMERGENCE-MEDIA

The Outline of Presentation
How to access Facebook’s Demographic Data
Presentation of some Key Demographic Data
Top Countries on Facebook
Educational Background
Age Groups
Facebook Users by Largest US Cities
Facebook Users by Top Tech Companies (Forbes)
And a few other interesting graphs
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How to Access Facebook’s Demographic Data
Click on “Advertising” on the bottom of the Facebook Page
Select “Get Started”
Type in your company’s URL and click “Next”
You’ll be presented with the “Choose Audience” Tool
“ Choose Audience” tools can segment by:
30 Countries, States, Cities
Sex and Age Range
Keywords in Profile:
Music, Movies, Hobbies
Educational Status
Workplace Networks
Political Views
Relationship States
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What Audience Targeting Looks Like EMERGENCE-MEDIA

Use Audience Targeting for Gathering Custom Demographic Information
120 People:
California
Male
Conservative
In Relationship
Liked “Clockwork Orange”
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Get Your Own Data on Facebook Users
Product, Interests & Brand-type Research: “How many Facebook Users prefer Madonna over the Rolling Stones”
Psychographics and Lifestyles: “How many Facebook Users are conservative, married women in Florida?”
Particular Segments for Recruitment: “Googlers Living in San Francisco”
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FACEBOOK USER STATISTICS
Applying the Audience Targeting Tool to find User Demographic Data
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Top 15 Countries on Facebook (in thousands) EMERGENCE-MEDIA

US Facebook Educational Background EMERGENCE-MEDIA

US Facebook Users by Age Group EMERGENCE-MEDIA

Top US Cities and Facebook Users EMERGENCE-MEDIA

Facebook Users by Wired’s Top Tech Town (in Thousands) EMERGENCE-MEDIA

Top US Users from the Search Engine Companies EMERGENCE-MEDIA

Top Software Companies (Forbes) & US Facebook Users EMERGENCE-MEDIA

Relevant Resources
Charlene Li of Forrester’s “Big Brands & Facebook” URL: http://www.slideshare.net/mediapolis/big-brands-facebook-demographics-case-studies-best-practices3037
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About Daniel & Emergence Media
Daniel Riveong [email_address]
Blogging since 2004
Head of Search Marketing at e-Storm International, San Francisco, California
Emphasizes an integrated approach to SEO, PPC, Social Media marketing
Over 10 years in the online marketing industry
Emergence-Media http://emergence-media.com
Began in 2006
Focuses on the interaction between Search Marketing and Word-of-Mouth
Syndicated by 9Rules and Social Media Today
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Facebook Demographics & User Statistics

by Daniel Riveong on Nov 12, 2007

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Facebook Demographics & User Statistics — Presentation Transcript