Using social science       to increase activity       to increase activity                     Richard Millington         ...
The big migration
The blueprint
Sense of community                         Fulfilment   EmotionalMembership   Influence    of needs    connection
Membership
Action PointsRaise the boundary to being an acceptedmemberEncourage more personal investmentsRituals/traditionsUse common ...
Influence
Action PointsProvide opportunities for members tohave influenceAmplify the influence members do have
Satisfying Needs
Emotional connection
Action PointsInitiate and highlight the most ‘hardcore’discussionsEncourage self-disclosure discussionsAllow non-essential...
http://en.wikipedia.org/wiki/Talk:Star_Trek_Into_Darkness
People join a community for one reason,         but they participate for another
Information Needs
Social Needs     Ego  Validation   Efficacy Self-esteemMaking Friends
Shift the balance towardsself-disclosure discussions
When people join your community,            socialise them
Social Identity Theory      People participate more in    groups that appear successful
Richard Millington    www.feverbee.comrichard@feverbee.com       @RichMillington
Questions?
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
TSC13 - Richard Millington - Feverbee
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TSC13 - Richard Millington - Feverbee

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TSC13 - Richard Millington - Feverbee

  1. 1. Using social science to increase activity to increase activity Richard Millington www.feverbee.com richard@feverbee.com @RichMillington
  2. 2. The big migration
  3. 3. The blueprint
  4. 4. Sense of community Fulfilment EmotionalMembership Influence of needs connection
  5. 5. Membership
  6. 6. Action PointsRaise the boundary to being an acceptedmemberEncourage more personal investmentsRituals/traditionsUse common symbols throughout thecommunity
  7. 7. Influence
  8. 8. Action PointsProvide opportunities for members tohave influenceAmplify the influence members do have
  9. 9. Satisfying Needs
  10. 10. Emotional connection
  11. 11. Action PointsInitiate and highlight the most ‘hardcore’discussionsEncourage self-disclosure discussionsAllow non-essential/off-topic discussions
  12. 12. http://en.wikipedia.org/wiki/Talk:Star_Trek_Into_Darkness
  13. 13. People join a community for one reason, but they participate for another
  14. 14. Information Needs
  15. 15. Social Needs Ego Validation Efficacy Self-esteemMaking Friends
  16. 16. Shift the balance towardsself-disclosure discussions
  17. 17. When people join your community, socialise them
  18. 18. Social Identity Theory People participate more in groups that appear successful
  19. 19. Richard Millington www.feverbee.comrichard@feverbee.com @RichMillington
  20. 20. Questions?

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