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Use and uselesness of gamificationThe search fortrue engagement        dr. David B. Nieborg
David@flight1337.com @gamespacenl
“What if we decided to use everything weknow about game design to fix what’swrong with reality? What if we startedto live ...
“funware”
“In every job that must bedone, there is an elementof fun. You find the fun and- SNAP - the job’s a game”         M. Poppi...
Wat isgamification?
Gamification       game-is het gebruik vandesign elementen                      binnen een niet-game-     de betrokkendheid...
Short term fun        - vs -Long term engagment
vb Fun Theory  glasbaaak
free-form    rule-based   fun      engagementPaidea - vs - Ludus spelen        spel  play         game
“...we provide a set of onlinetools that enable 4foodies toname and market theirbuilds, and kick back 25-cents in $4food f...
Engagement  Design
Niet nieuw
maar   als het niet nieuws is,waarom dan een hype/trend?
3 trends1. Opkomst social media2. Opkomst “casual” games3. Technologie (sensoren)
1. Opkomst   (online)   netwerken
Netwerk effecten
Groei van Facebook
2. “Casual   Revolution”
9.000.000  (uur p/dag)8.000.000
3. Sensors
AfstandssensorLichtsensorVochtsensorGyroscoopVersnellingsmeterGPSMicrofoonCameraKompas
Hype?
Short term fun Marketing       - vs -Game designLong term engagment
R&D
David@flight1337.com @gamespacenl
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
TSC12 - David B. Nieborg - Flight 1337
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TSC12 - David B. Nieborg - Flight 1337

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Transcript of "TSC12 - David B. Nieborg - Flight 1337"

  1. 1. Use and uselesness of gamificationThe search fortrue engagement dr. David B. Nieborg
  2. 2. David@flight1337.com @gamespacenl
  3. 3. “What if we decided to use everything weknow about game design to fix what’swrong with reality? What if we startedto live our real lives like gamers, leadour real businesses and communities likegame designers, and think about solvingreal world problems like computer andvideo game theorists?” McGonigal (2011)
  4. 4. “funware”
  5. 5. “In every job that must bedone, there is an elementof fun. You find the fun and- SNAP - the job’s a game” M. Poppins (1964)
  6. 6. Wat isgamification?
  7. 7. Gamification game-is het gebruik vandesign elementen binnen een niet-game- de betrokkendheid context om en acties te sturen van gebruikers
  8. 8. Short term fun - vs -Long term engagment
  9. 9. vb Fun Theory glasbaaak
  10. 10. free-form rule-based fun engagementPaidea - vs - Ludus spelen spel play game
  11. 11. “...we provide a set of onlinetools that enable 4foodies toname and market theirbuilds, and kick back 25-cents in $4food for everyburger sold...”
  12. 12. Engagement Design
  13. 13. Niet nieuw
  14. 14. maar als het niet nieuws is,waarom dan een hype/trend?
  15. 15. 3 trends1. Opkomst social media2. Opkomst “casual” games3. Technologie (sensoren)
  16. 16. 1. Opkomst (online) netwerken
  17. 17. Netwerk effecten
  18. 18. Groei van Facebook
  19. 19. 2. “Casual Revolution”
  20. 20. 9.000.000 (uur p/dag)8.000.000
  21. 21. 3. Sensors
  22. 22. AfstandssensorLichtsensorVochtsensorGyroscoopVersnellingsmeterGPSMicrofoonCameraKompas
  23. 23. Hype?
  24. 24. Short term fun Marketing - vs -Game designLong term engagment
  25. 25. R&D
  26. 26. David@flight1337.com @gamespacenl
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