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The Social Conference 2014 - Nathalie Soeteman - SNS Bank
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The Social Conference 2014 - Nathalie Soeteman - SNS Bank

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  • Employees who have never seen or spoken each other before - and often do not even know of each other's existence and that of their function or department – help each other to help the customer
    Improved relationships lead to exchange of ideas, resulting in operational improvements and other business benefits
  • Transcript

    • 1. “Mike ” - Doo r de o gen va n de k lant - 13 februari 2014 – The Social Conference – Amsterdam
    • 2. Wie ben ik?  Social Business Change Manager - SNS Bank  Consultant, Coach, Trainer - Humanizing Business/ Power2Improve  Initiatiefnemer en mede-oprichter SMC030  Eerder: Vodafone, Endemol, Telegraaf Media Groep 2
    • 3. Ons doel: 100% ambassadeurs Onder klanten... ... en collega’s 3
    • 4. Aanpak Richt je op wie wil En waar kansen liggen Op wat goed gaat 4
    • 5. SNS Klantambassadeurs en Superpromoters Fa van b teren cili rede ijfsb edr nect c on o nies, ffline en o 5
    • 6. Community en m Binn nd g aa ✓ tste ro o m ee en ctiev st a th em nd roep eg a de o ont en t l erbin ✓V a g em m an u n ity omm C 6
    • 7. Onze uitdaging: de community Tipping Point Roger’s Innovation Adoption Curve Iets nieuws = gaaf! The Chasm Wat levert het (mij) op? Innovators 2,5% Early adopters 13,5% Early majority 34% Late majority 34% Lagards 16% De massa proberen te overtuigen van een nieuw idee is nutteloos. Trying Prikkel eerst theinnovators en early adopters. to convince de mass of a new idea is useless. Convince innovators and early adopters first. 7
    • 8. Onze resultaten (#vcnf) ar fans ega’s na an coll V #vknf) r fans ( ten naa an k l an V 8
    • 9. Kern Workshops & coaching Gedrag Inspirerende missie Voorbeeldgedrag 9
    • 10. Ondersteunende communicatie 10
    • 11. Dank jullie wel! 11

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