Transcript of "The Facebook Conference - Marcel buskermolen - GfK"
The impact of Facebook
IT’S ALL ABOUT ROI
Marcel Buskermolen GFK
Voorjaar 2013, the Advertising Research Foundation jury heeft GfK’s Media
Efficiency Panel als winnaar benoemd in Facebook research challenge
In spring 2013:
“Thanks so much for your time and effort on
the ARF / Facebook measurement challenge.
Our judges (…) representatives from
Facebook, the ARF, AOL and ESPN, rated
your proposal as one of the very best, and
they were particularly excited by the
international capabilities of the GfK solution.
After reviewing the additional information that
you provided, we're pleased to announce
that we've selected GfK as the winner of
Facebook offers a positive
gross and net ROI:
19% of campaign-driven sales came from
Facebook, using only 8% of the total
Expansive reach: Facebook Ads
reached 30% of German online users
(~ 13 million).
Almost 2 million people were
reached exclusively on Facebook.
Strong synergistic effect of
those who saw both Facebook and TV were
impacted 54% more greatly than the sum of
the individual impacts of either medium.
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