Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing

How to Make a Gabillion Dollars With Community Marketing ...or something to that effect by tara ‘missrogue’ hunt citizen agency

#1. duh.

another way to make a gabillion dollars online is to...

right place.

right time.

dumb luck.

they didn’t have a clue.

it was a little side project to impress a girl.

she hired her cousin who was a college drop-out to do the marketing.

the little bastards got lucky.

it’s all TechCrunch’s fault

we build communities.

a bunch.

do you wanna know why?

they don’t care what you have to say, sell or even give away

the majority of the buying decisions we make is through word of mouth

i’m not that unique

“there are three kinds of lies: lies, damned lies, and statistics” Mark Twain

SOCIAL CAPITAL

does not act the same way as currency.

Connections + Time = Trust = The basis of SOCIAL CAPITAL

credibility matters

without SOCIAL CAPITAL

influencer

[someone with heaps and heaps of social capital]

it’s really as simple as that

5 sure-fire steps to transform yourself from a...

into a

[and maybe even an influencer]

loyalty

word of mouth

into a

#1. turn that bullhorn inwards

impersonal

this how you are treating your customers I - IT this is you

this how you need to treat your customers I - YOU this is you

INreach

#2. become part of the community you serve

a. know who your customer is

b. what itch am I scratching?

c. why would they give a damn?

differentiate now

some people may even give a damn.

give a damn yourself

customer satisfaction is your best marketing tool

#3. create amazing experiences

design for maximum happiness

ma.gnolia’s

#4. embrace the chaos

what about blueprints?

1. It will prepare you for anything. 2. It will prevent you from making assumptions. 3. It will reduce your stress levels. 4. It will open new doors. 5. It will allow you to fail gracefully. 6. It will allow you to be utterly agile.

foundation

1. Stop moving and look around you until you see everything clearly. 2. Transfer the knowledge. 3. Every time you feel anxiety, acknowledge it. 4. Define your own measure of success. 5. Get outside of your personal circle. 6. Realize that everything is out of your control anyway. 7. Have patience.

the last sure-fire step

whuffie?

SOCIAL CAPITAL

I don’t think that “fictional” future is too far off...

trust.

the gift economy

what can you give away that won’t leave you broke?

#5. find your higher purpose.

you just have to find a way to give back to the community

“nerd values”

“doing well by doing good”

“We don't think of ourselves as do-gooders or altruists. It's just that somehow we're trying our best to be run with some sense of moral compass even in a business environment that is growing.” Craig Newmark, founder, Craigslist (SFGate 2004]

what can you give away that won’t leave you broke?

www.avantgame.com/projects.htm

• democratize • open up • bridge • give love • value something bigger

social capital [aka whuffie]

into a

1. Turn that bullhorn inwards 2. Become part of the community you serve 3. Create amazing experiences for your customers 4. Embrace the chaos 5. Find your higher purpose

p.s. the competition is fierce there, too. ;)

licensing: http://www.slideshare.net/missrogue

about those rockin’ images: • Many are from iStockphoto.com (totally cool site) • except for: • kid superhero: http://www.flickr.com/photos/wiseacre/153532248/ • laughing girls: http://www.flickr.com/photos/60852569@N00/242746787/ • kissing couple: http://www.flickr.com/photos/teointarifa/490408075/ • joyous woman: http://www.flickr.com/photos/lugolounge/6780004/ • purple cow: http://www.flickr.com/photos/foxicat/13446472/ • listen graffiti: http://www.flickr.com/photos/striatic/133146861/ • conehead puppy: http://www.flickr.com/photos/klapow/39693385/ • holocaust wall: http://www.flickr.com/photos/b-tal/179390300/ • nerd finger: http://flickr.com/photos/bayat/7491311/ • snowflakes: http://www.flickr.com/photos/tin-g/90143310/ • a screenshot of my friendwheel: http://apps.facebook.com/friendwheel • and the logos & screengrabs I stole from all of the respective sites...

some references • Craig Newmark Quote: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/ 2004/08/15/NEWMARK.TMP • Avant Game: http://www.avantgame.com • Cruel 2 B Kind: http://www.cruelgame.com • Microformats: http://www.microformats.org • OpenID: http://www.openid.net • Creative Commons: http://www.creativecommons.org • BarCamp: http://barcamp.org • Coworking: http://coworking.info • Ma.gnolia: http://ma.gnolia.com • Pop Sugar: http://www.popsugar.com • Friend Wheel: http://apps.facebook.com/friendwheel • Great internet stats: http://pewinternet.org • Whufﬁe: http://en.wikipedia.org/wiki/Whufﬁe • Porn addiction recovery: http://www.no-porn.com/

Tara Hunt tara@citizenagency.com 415.694.1951 skype: tarahunt747 www.citizenagency.com www.horsepigcow.com

Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing

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