How to Make a Gabillion
     Dollars With
 Community Marketing
                ...or something to that
                   ...
#1.
duh.
another way to make a gabillion
     dollars online is to...
right place.
right time.
dumb luck.
they didn’t have a clue.
it was a little side project to
       impress a girl.
she hired her cousin who was
 a college drop-out to do the
          marketing.
the little bastards got lucky.
it’s all TechCrunch’s fault
we build communities.
a bunch.
do you wanna know why?
they don’t care what you have
 to say, sell or even give away
the majority of the buying
decisions we make is through
       word of mouth
i’m not that unique
“there are three kinds of lies: lies,
damned lies, and statistics”
Mark Twain
SOCIAL CAPITAL
does not act the same way as
          currency.
Connections

         + Time


          = Trust


= The basis of SOCIAL CAPITAL
credibility matters
without SOCIAL CAPITAL
influencer
[someone with heaps and
  heaps of social capital]
it’s really as simple as that
trust
5 sure-fire steps to transform
      yourself from a...
into a
[and maybe even an influencer]
loyalty
word of mouth
5 sure-fire steps to transform
      yourself from a...
into a
#1.
turn that bullhorn inwards
impersonal
this how you are
                  treating your customers




              I - IT


this is you
this how you need to treat
                       your customers




              I - YOU


this is you
INreach
#2.
 become part of the
community you serve
a. know who your customer is
b. what itch am I scratching?
c. why would they give a damn?
differentiate now
some people may even give a
          damn.
give a damn yourself
customer satisfaction is your
    best marketing tool
#3.
create amazing experiences
design for maximum
     happiness
ma.gnolia’s
#4.
embrace the chaos
what about blueprints?
1. It will prepare you for anything.

2. It will prevent you from making
   assumptions.

3. It will reduce your stress le...
foundation
1. Stop moving and look around you until you see
   everything clearly.

2. Transfer the knowledge.

3. Every time you fee...
the last sure-fire step
whuffie?
SOCIAL CAPITAL
I don’t think that “fictional”
   future is too far off...
trust.
the gift economy
what can you give away that
  won’t leave you broke?
#5.
find your higher purpose.
you just have to find a way to
 give back to the community
“nerd values”
“doing well by doing good”
“We don't think of ourselves as do-gooders or altruists.
 It's just that somehow we're trying our best to be run
with some...
what can you give away that
  won’t leave you broke?
www.avantgame.com/projects.htm
• democratize
• open up
• bridge
• give love
• value something bigger
social capital
   [aka whuffie]
5 sure-fire steps to transform
      yourself from a...
into a
1. Turn that bullhorn inwards

2. Become part of the community you serve

3. Create amazing experiences for your
   custom...
p.s. the competition is fierce there, too. ;)
licensing:




http://www.slideshare.net/missrogue
about those rockin’ images:
•    Many are from iStockphoto.com (totally cool site)

•    except for:

    •   kid superher...
some references
•   Craig Newmark Quote: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/
    2004/08/15/NEWMARK.TMP

•   Ava...
Tara Hunt

tara@citizenagency.com
    415.694.1951
  skype: tarahunt747


www.citizenagency.com
www.horsepigcow.com
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing
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Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing

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Hoe kun je als bedrijf je klanten betrekken en enthousiasmeren door middel van je product, communicatie en experience? Community marketing gaat niet over het pushen van boodschappen of het creëren van sterke merken, maar over het bouwen van relaties en betrekken van communities. Tara gebruikt daarbij de tools en de mogelijkheden van het web om klantrelaties op te bouwen en te versterken.

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Tara Hunt e.day 2007: How to Make a Gabillion Dollars With Community Marketing

  1. 1. How to Make a Gabillion Dollars With Community Marketing ...or something to that effect by tara ‘missrogue’ hunt citizen agency
  2. 2. #1. duh.
  3. 3. another way to make a gabillion dollars online is to...
  4. 4. right place.
  5. 5. right time.
  6. 6. dumb luck.
  7. 7. they didn’t have a clue.
  8. 8. it was a little side project to impress a girl.
  9. 9. she hired her cousin who was a college drop-out to do the marketing.
  10. 10. the little bastards got lucky.
  11. 11. it’s all TechCrunch’s fault
  12. 12. we build communities.
  13. 13. a bunch.
  14. 14. do you wanna know why?
  15. 15. they don’t care what you have to say, sell or even give away
  16. 16. the majority of the buying decisions we make is through word of mouth
  17. 17. i’m not that unique
  18. 18. “there are three kinds of lies: lies, damned lies, and statistics” Mark Twain
  19. 19. SOCIAL CAPITAL
  20. 20. does not act the same way as currency.
  21. 21. Connections + Time = Trust = The basis of SOCIAL CAPITAL
  22. 22. credibility matters
  23. 23. without SOCIAL CAPITAL
  24. 24. influencer
  25. 25. [someone with heaps and heaps of social capital]
  26. 26. it’s really as simple as that
  27. 27. trust
  28. 28. 5 sure-fire steps to transform yourself from a...
  29. 29. into a
  30. 30. [and maybe even an influencer]
  31. 31. loyalty
  32. 32. word of mouth
  33. 33. 5 sure-fire steps to transform yourself from a...
  34. 34. into a
  35. 35. #1. turn that bullhorn inwards
  36. 36. impersonal
  37. 37. this how you are treating your customers I - IT this is you
  38. 38. this how you need to treat your customers I - YOU this is you
  39. 39. INreach
  40. 40. #2. become part of the community you serve
  41. 41. a. know who your customer is
  42. 42. b. what itch am I scratching?
  43. 43. c. why would they give a damn?
  44. 44. differentiate now
  45. 45. some people may even give a damn.
  46. 46. give a damn yourself
  47. 47. customer satisfaction is your best marketing tool
  48. 48. #3. create amazing experiences
  49. 49. design for maximum happiness
  50. 50. ma.gnolia’s
  51. 51. #4. embrace the chaos
  52. 52. what about blueprints?
  53. 53. 1. It will prepare you for anything. 2. It will prevent you from making assumptions. 3. It will reduce your stress levels. 4. It will open new doors. 5. It will allow you to fail gracefully. 6. It will allow you to be utterly agile.
  54. 54. foundation
  55. 55. 1. Stop moving and look around you until you see everything clearly. 2. Transfer the knowledge. 3. Every time you feel anxiety, acknowledge it. 4. Define your own measure of success. 5. Get outside of your personal circle. 6. Realize that everything is out of your control anyway. 7. Have patience.
  56. 56. the last sure-fire step
  57. 57. whuffie?
  58. 58. SOCIAL CAPITAL
  59. 59. I don’t think that “fictional” future is too far off...
  60. 60. trust.
  61. 61. the gift economy
  62. 62. what can you give away that won’t leave you broke?
  63. 63. #5. find your higher purpose.
  64. 64. you just have to find a way to give back to the community
  65. 65. “nerd values”
  66. 66. “doing well by doing good”
  67. 67. “We don't think of ourselves as do-gooders or altruists. It's just that somehow we're trying our best to be run with some sense of moral compass even in a business environment that is growing.” Craig Newmark, founder, Craigslist (SFGate 2004]
  68. 68. what can you give away that won’t leave you broke?
  69. 69. www.avantgame.com/projects.htm
  70. 70. • democratize • open up • bridge • give love • value something bigger
  71. 71. social capital [aka whuffie]
  72. 72. 5 sure-fire steps to transform yourself from a...
  73. 73. into a
  74. 74. 1. Turn that bullhorn inwards 2. Become part of the community you serve 3. Create amazing experiences for your customers 4. Embrace the chaos 5. Find your higher purpose
  75. 75. p.s. the competition is fierce there, too. ;)
  76. 76. licensing: http://www.slideshare.net/missrogue
  77. 77. about those rockin’ images: • Many are from iStockphoto.com (totally cool site) • except for: • kid superhero: http://www.flickr.com/photos/wiseacre/153532248/ • laughing girls: http://www.flickr.com/photos/60852569@N00/242746787/ • kissing couple: http://www.flickr.com/photos/teointarifa/490408075/ • joyous woman: http://www.flickr.com/photos/lugolounge/6780004/ • purple cow: http://www.flickr.com/photos/foxicat/13446472/ • listen graffiti: http://www.flickr.com/photos/striatic/133146861/ • conehead puppy: http://www.flickr.com/photos/klapow/39693385/ • holocaust wall: http://www.flickr.com/photos/b-tal/179390300/ • nerd finger: http://flickr.com/photos/bayat/7491311/ • snowflakes: http://www.flickr.com/photos/tin-g/90143310/ • a screenshot of my friendwheel: http://apps.facebook.com/friendwheel • and the logos & screengrabs I stole from all of the respective sites...
  78. 78. some references • Craig Newmark Quote: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/ 2004/08/15/NEWMARK.TMP • Avant Game: http://www.avantgame.com • Cruel 2 B Kind: http://www.cruelgame.com • Microformats: http://www.microformats.org • OpenID: http://www.openid.net • Creative Commons: http://www.creativecommons.org • BarCamp: http://barcamp.org • Coworking: http://coworking.info • Ma.gnolia: http://ma.gnolia.com • Pop Sugar: http://www.popsugar.com • Friend Wheel: http://apps.facebook.com/friendwheel • Great internet stats: http://pewinternet.org • Whuffie: http://en.wikipedia.org/wiki/Whuffie • Porn addiction recovery: http://www.no-porn.com/
  79. 79. Tara Hunt tara@citizenagency.com 415.694.1951 skype: tarahunt747 www.citizenagency.com www.horsepigcow.com

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