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Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile
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Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile

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  • Leon
  • Leon noemt redenen om display in te zetten
  • Madelon time biddingen wat betekend het voor u?
  • Madelon legt pixels in funnel uit. (aanpassen images)
  • Madelon legt retargeting op basis van Real Time uit. Daarnaast het bereik in NL.
  • Pixel achter My T-Mobile login,zodat we klantenherkennen en een cross-sell aanbodkunnendoen (T-Mobile Online).
  • Madelon legt RTB uit. Verschil uitleggen tussen vroeger en nu qua inkoop verkeer uit exchanges.
  • Madelon. Bieden op basis van plaats in de funnel. (aanpassen images)
  • Madelon beschrijfteersteresultaat in eCPA.
  • Leon. Relevantie van de uitingen. Eerst alleen retargeting via home; nu hele funnel en specifieke uitingen.
  • Leon geeftverkeerdeplaatsing van pixel aan. Gevolgvoorrelevantie en dus CTR.
  • Leon vertelt over spreading banners bij product intro. Nu automatischekoppeling met productfeed. Productfeed is live afgeleide van de webshop.
  • Leon: Door dynamische banners is CTR 250% gestegent.o.v. statischeuitingen.
  • Leon:Optimalisatie van de uitingen.
  • Madelon: uitleg overpiek 1 = netwerkactie 3 maanden gratis / piek 2 = introductieiPhone 4S
  • Madelon: 24/7 inzicht via eigen systeem.
  • Madelon: uitleg van verschillenderapportenafgestemd op sales targets T-Mobile
  • Leon: upselling via transactional banners. Banners die via retargeting in widget-vorm op externe portals tezienzijn.
  • Leon: contentintegratie = (trial and error to be market leader and not follower)
  • Leon:
  • Transcript

    • 1. BEST PRACTICES RT4
    • 2. WAAROM PERFORMANCE DISPLAY ?
    • 3. REAL-TIMETARGETING
    • 4. REALTIME TARGETING HomeSales funnel Plein/Product Basket
    • 5. REALTIME TARGETING 95% bereik NL Real Time
    • 6. REALTIME TARGETING Converteert 35% beter dan spreading
    • 7. REAL-TIMEBIDDING
    • 8. REALTIME BIDDING Realtime Bid (CPM) Home € 0.75Sales funnel Product € 1.00 Basket € 2.50
    • 9. REALTIME BIDDING eCPA -60% eCPA
    • 10. REAL-TIMECREATIVE
    • 11. REALTIME CREATIVEMeeste Nederlanders: ‘Persoonlijke online reclame is ongewenst’(bron: Emerce 15 november 2011) CTR - 40% in Clicks
    • 12. REALTIME CREATIVE CMS
    • 13. REALTIME CREATIVE CTR + 250%
    • 14. REALTIME CREATIVE Heatmapping CTR + 8% A/B test CTR + 8%
    • 15. REALTIME CREATIVE C2C +250% Click to Conversion
    • 16. REAL-TIMEREPORTING
    • 17. REALTIME REPORTING Vertaling van T-Mobile sales targets naar reporting: - Omzet - ARPU - ROI
    • 18. REALTIME UPSELL Prepaid klanten 10% CR
    • 19. FOCUS 2012 • Aftersales en service • Luister naar je muis banners • Overall Brand Performance • “Fuck-up budget”
    • 20. VOORDEEL T-MOBILE • Dedicated YD team van AM’er en CM’er • Relevantie voor de bezoeker • Automatische aanpassingen met live product feed • Meer sales voor minder geld!
    • 21. BEST PRACTICES RT4
    • 22. Overall brand performance Back up slide spreading Focus kwaliteit, additionele sales, niet alleen KPIs; gaat niet alleen om de laastste kilometer van de marathon; attributie belangrijk - spreading impr vs. retageting sales maand later - results in increase SEA
    • 23. Privacy Trust-E Back up slide YD certificates TRUSTED Ads This certificate demonstrates YD to meet the requirements of TRUSTe for all (re) targeting activities provided by various international governments, the U.S. IAB guidelines and the requirements of TRUSTe. - Data Collection TRUSTED - This certificate demonstrates YD to meet the demanding requirements of TRUSTe for storing data and associated privacy guidelines. Besides that; - YD is marked on the white list of trusted Internet Explorer 9 (IE9). It meets the stringent requirements of YD Microsoft users IE9 targeted ads. - There is a general opt-out page hosted by TRUSTe for consumers. As a result, consumers can easily unsubscribe retargeting campaigns. Branded current opt-out pages are deleted.

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