Mobile Convention Amsterdam 2014 - Glasseffect - Raimo van der Klein

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Mobile Convention Amsterdam 2014 - Glasseffect - Raimo van der Klein

  1. 1. G L A S S E F F E C T 1 G L A S S E F F E C T Frictionless Internet raimo van der klein
  2. 2. G L A S S E F F E C T 2 NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR raimo van der klein
  3. 3. G L A S S E F F E C T 3 G L A S S E F F E C T
  4. 4. G L A S S E F F E C T @rhymo @glasseffectnl 4
  5. 5. G L A S S E F F E C T 5 Context Mapping Designing Google Glass services requires to understand the user’s context. With Context Mapping we help you to find relevant contextual triggers to design Glass services. Concept Development To find your possibilities with Glass we can support you with eyeopening presentations, inspirational workshops or hackathons. App Development We Develop Glassware & apps. Support you with launching and promoting your Glass project with the world Our Services
  6. 6. G L A S S E F F E C T Glass for Business G L A S S E F F E C T
  7. 7. G L A S S E F F E C T Glass Hackathons G L A S S E F F E C T
  8. 8. G L A S S E F F E C T Glass Workshops G L A S S E F F E C T
  9. 9. G L A S S E F F E C T 9 Glass Apps
  10. 10. G L A S S E F F E C T 10 Glass Apps
  11. 11. G L A S S E F F E C T 11
  12. 12. G L A S S E F F E C T Customers 12 TMG Funda Sanoma Digital ABN AMRO Nederlandse Spoorwegen Rabobank Active Ants NOS Heijmans UCB Warchild Randstad Veiligheidsregio Groningen (Brandweer) !
  13. 13. G L A S S E F F E C T where are we now? 13
  14. 14. G L A S S E F F E C T 14 PEOPLE INTERNET SENSORS AI SOCIAL CLOUD BIG DATA “Voice to Data” “Content to Context” “UX to AI” PEOPLE INTERNET CONTEXT INTELLIGENCE 2000 2008 2016 2022 From Apps! to Big Data From Services! to Agents From Synchronous! to A-synchronous four layers of personal technology
  15. 15. G L A S S E F F E C T 15 PEOPLE INTERNET AI SOCIAL CLOUD “Voice to Data” PEOPLE INTERNET INTELLIGENCE 2000 2008 2016 2022 From Apps! to Big Data From Synchronous! to A-synchronous Copyright Raimo van der Klein SENSORS BIG DATA “Content to Context” “UX to AI” From Services! to Agents CONTEXT four layers of personal technology
  16. 16. G L A S S E F F E C T the third wave of mobile 16 wave 1 1992-2000 “CONNECTING PEOPLE” wave 2 2000-2008 “CONNECTING INTERNET” wave 3 2008-2016 “CONNECTING SENSORS” ?Nokia 3210 (160 million sold) iPhone (350+ million sold) No icon device. yet
  17. 17. G L A S S E F F E C T smartphone is optimized for content consumption 17
  18. 18. G L A S S E F F E C T 18http://weneverlookup.tumblr.com/
  19. 19. G L A S S E F F E C T Hardware mutations 19
  20. 20. G L A S S E F F E C T 20 Google Glass G L A S S E F F E C T
  21. 21. G L A S S E F F E C T 21 Android Wear
  22. 22. G L A S S E F F E C T 22 Nymi band by Bionym
  23. 23. G L A S S E F F E C T 23 Ring by Logbar Inc
  24. 24. G L A S S E F F E C T 24
  25. 25. G L A S S E F F E C T 25 TellSpec
  26. 26. G L A S S E F F E C T 26 Intel Mimo
  27. 27. G L A S S E F F E C T 27 Amazon Dash
  28. 28. NEST G L A S S E F F E C T
  29. 29. Boston Dynamics
  30. 30. DEMOCRATISING MAPPING 31
  31. 31. G L A S S E F F E C T 1st wave. SOCIAL (PEOPLE) 2nd wave CLOUD (INTERNET) 3rd wave BIG DATA (CONTEXT) the 4th layer: intelligence 32 ME
  32. 32. G L A S S E F F E C T 33
  33. 33. G L A S S E F F E C T 34
  34. 34. Hardware mutants get born They have a body, a mind and a voice
  35. 35. These new entities are not about consuming content
  36. 36. They are here to make our lives easier..
  37. 37. G L A S S E F F E C T 38
  38. 38. G L A S S E F F E C T Between 10k and 20k sold in the „US” 100 pieces in Netherlands Available only to Glass Explorers Sales before summer in US? 39
  39. 39. G L A S S E F F E C T 40 Glass close-up G L A S S E F F E C T
  40. 40. G L A S S E F F E C T Navigate with Touch Pad G L A S S E F F E C T
  41. 41. G L A S S E F F E C T The Display 640 X 360 (25” at 8 feet) G L A S S E F F E C T
  42. 42. G L A S S E F F E C T Camera: Photo 5MP Video 720p G L A S S E F F E C T
  43. 43. G L A S S E F F E C T 44 A rear view mirror. It shows you the needed information to do the required actions
  44. 44. G L A S S E F F E C T 45 Deliver highly contextual services with a minimal amount of friction between intention and action. G L A S S E F F E C T
  45. 45. G L A S S E F F E C T glass is about seconds 46
  46. 46. G L A S S E F F E C T 47
  47. 47. G L A S S E F F E C T glass basics: - triggers - commands - timeline - apps - subscribe 48
  48. 48. G L A S S E F F E C T glass basics: - triggers - commands - timeline - apps - subscribe 49
  49. 49. G L A S S E F F E C T 50 location G L A S S E F F E C T
  50. 50. G L A S S E F F E C T 51 time G L A S S E F F E C T
  51. 51. G L A S S E F F E C T 52 time
  52. 52. G L A S S E F F E C T 53 manual G L A S S E F F E C T
  53. 53. G L A S S E F F E C T glass basics: - triggers - commands - timeline - apps - subscribe 54
  54. 54. G L A S S E F F E C T standard commands: 55 • google • take a picture • record a video • get directions • send message to • make a call to • make a videocall to • take a note • listen to
  55. 55. G L A S S E F F E C T 56 • Add a Calendar Event • Call Me a Car • Capture a Panorama • Check Me In • Create a 3D Model • Find a Recipe • Learn a Song • Play a Game • Play Music • Record a Recipe • Remind Me To... • Show a Compass • Start a Bike Ride • Start a Round of Golf • Start a Run • Start a Stopwatch • Start a Timer • Translate This • Tune an Instrument “ok glass” and then some... G L A S S E F F E C T
  56. 56. G L A S S E F F E C T glass basics: - triggers - commands - timeline - apps - subscribe 57
  57. 57. G L A S S E F F E C T 58 timeline
  58. 58. G L A S S E F F E C T 59G L A S S E F F E C T
  59. 59. G L A S S E F F E C T glass basics: - triggers - commands - timeline - apps - subscribe 60
  60. 60. G L A S S E F F E C T 61 Google Now pinned cards apps
  61. 61. G L A S S E F F E C T access to hardware: camera, gps, motion 62G L A S S E F F E C T
  62. 62. G L A S S E F F E C T glass basics: - triggers - commands - timeline - apps - subscribe 63
  63. 63. G L A S S E F F E C T 64
  64. 64. G L A S S E F F E C T 65G L A S S E F F E C T
  65. 65. „They are here to make our lives easier..” How does that work in our business?
  66. 66. It’s getting personal
  67. 67. G L A S S E F F E C T 68 ? (Glass) Service Intelligence Big data Context of the user sensor sensor sensor sensor sensor sensorsensor sensor sensor
  68. 68. G L A S S E F F E C T 69 ENVIRONMENT WEATHER SOUND LEVELS SOCIAL (WHO?) FRIENDS/ STRANGERS ACTIVITIES AGENDA VERBS PHYSIOLOGICAL BODY QUANTIFIED SELF ME BELIEFS INTENTIONS INTERESTS VIRTUAL PRESENCE FACEBOOK TWITTER WHATSAPP SPATIO TEMPORAL LOCATION TIME Transform context in digital data
  69. 69. G L A S S E F F E C T 70 ENVIRONMENT WEATHER SOUND LEVELS SOCIAL (WHO?) FRIENDS/ STRANGERS ACTIVITIES AGENDA VERBS PHYSIOLOGICAL BODY QUANTIFIED SELF ME BELIEFS INTENTIONS INTERESTS VIRTUAL PRESENCE FACEBOOK TWITTER WHATSAPP SPATIO TEMPORAL LOCATION TIME Don’t start from zero:! What do I know from the user and his context?
  70. 70. G L A S S E F F E C T 71 four phases of designing a microinteraction trigger rules feedback loops Source: Microinteractions by Dan Saffer
  71. 71. G L A S S E F F E C T 72 G L A S S E F F E C T

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