MCA12 - Max Pinas - TamTam

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MCA12 - Max Pinas - TamTam

  1. 1. Appification of the worldHave an extra fun day in your life and contact the online cowboy max@tamtam.nl | 06-15880250 | Google me “max pinas”
  2. 2. Two cool brands, that get it
  3. 3. Smartly connect your marketing with apps and partners = Nr.1 traffic NL RTL
  4. 4. Smartly connect your marketing with apps and partners + = Fans Connection Claim to fame
  5. 5. = Fans Connection Claim to fame Linear + SmartTV
  6. 6. Smartly connect your marketing with apps and partners + = Epic game changer
  7. 7. = Epic game changer Linear + SmartTV
  8. 8. Yourbrand
  9. 9. Your brand and theappification of the world
  10. 10. 3 steps for your brand’s success1. Communicateto be a star player 2. Converge using the greenfield 3. Partner up for real online impact
  11. 11. Retention: keep & upgrade current New: first time clients clientssales image come across Existing users spread positive via a brand the brand word strategy & then enthusiastically campaigning
  12. 12. Quality Customer centric Innovative TrustworthyTHIS! Is what people think about your brand.
  13. 13. Mostly works Sexy Quality Customer centric Looks cool(ish) Innovative Used to them TrustworthyOr is it this?THIS! Is what people think about your brand.
  14. 14. these brands show character listen and respondknow that the heart can beat the mind
  15. 15. 3 steps for your brand’s success1. Communicateto be a star player 2. Converge using the greenfield 3. Partner up for real online impact
  16. 16. These brandsuse appification as a vehicle for success But to keep up
  17. 17. They must adapt, here lies your opportunity... appification of the world is happening right nowUse these and join the ranks of online star brands!
  18. 18. WTF?
  19. 19. Nice example SmartTV’s, but what about reach? In the Netherlands, 2.300 SmartTV’s are sold. Each day....
  20. 20. Coherence Synchronization AmbientDevice shifting Complementarity Simultanity Origin/source with some twists: http://precious-forever.com/
  21. 21. 3 steps for your brand’s success1. Communicateto be a star player 2. Converge using the greenfield 3. Partner up for real online impact
  22. 22. Smartly connect your marketing with apps and partners
  23. 23. Smartly connect your marketing with apps and partners + = Reach Connection Involvement
  24. 24. + = Reach Connection Involvement
  25. 25. + = Reach Connection Involvement
  26. 26. Smartly connect your marketing with apps and partners + = Smart use of partners for maximum exposure
  27. 27. = Smart use of partners for maximum exposure 4! x SmartTV
  28. 28. 3 steps for your brand’s success1. Communicate Show character, listento be a starplayer and respond, loosen upSmall & smart steps right 2. Convergenow, have great impact! using the greenfield 3. Partner up Create a partner & for real online impact agency ecosystem
  29. 29. Have an extra fun day inyour life and contact the online cowboy :)! max@tamtam.nl 06-15880250 Google me “max pinas”

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