MCA12 - Jerry Lieveld - Mobtzu

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MCA12 - Jerry Lieveld - Mobtzu

  1. 1. my mobile remote wallet life jerry lieveld founder & creative director @jerrylieveld mobtzu.com @mobtzu the people’s valley Veritate Pickle Factory mobtzu part of the valley 1
  2. 2. http://vimeo.com/mobtzu/mobtzu-showreel the people’s valley Veritate Pickle Factory mobtzu part of the valley 2
  3. 3. we create, produce and promote mobile experiences for brands mobile apps for brandsconfidential 3
  4. 4. on iphone, ipad, googleandroid, blackberry, mobile touch web 4
  5. 5. that are easy to use, desireable,consistent, have a purpose and are playful 5
  6. 6. mobile will be thecenterpiece of allmarketing communication mobile apps for brandsconfidential 6
  7. 7. they want compelling storytelling, inspiration and utility from brands mobile apps for brands Richard Tingconfidential 7
  8. 8. what would people rather give up than their mobile? 70%alcohol 63%chocolate 55%caffein 54%exercise 33%sex 22%toothbrush mobile apps for brandsTelenav, US survey July 2011, Vodafone in-house researchconfidential 8
  9. 9. how long does it take to get a 1.000.000 users? mobile apps for brandsfuture of mobile March 2012, business insiderconfidential 9
  10. 10. how long does it take to get a 1.000.000 users? 9 years 9 months 9 days mobile apps for brandsfuture of mobile March 2012, business insiderconfidential 10
  11. 11. how long does it take to be worth 1.000.000.000? 9 people mobile apps for brandsconfidential 11
  12. 12. platforms service / utility instant relevance context native hybrid touch web BRAND trust consistent playful worthy user experience & design mobile apps for brandsconfidential
  13. 13. eco system of me BRAND mobile apps for brandsconfidential
  14. 14. every eco system of me week intonow spotify wordlens whatsapp every day skype shazam facebook the eatery zite twitter amazon navigon pricecheck sleepcycle 14 flipboard yoox parkmobile BRAND evernote instagram veronica appie tv gids email linkedin pinterest dropbox flighttrack sonos every myorder/ month nike+ handig mobile apps for brandsconfidential
  15. 15. every eco system of me week intonow spotify wordlens whatsapp every day skype shazam facebook the eatery zite twitter amazon navigon pricecheck sleepcycle 15 BRAND flipboard parkmobile yoox evernote instagram veronica appie tv gids email linkedin pinterest dropbox flighttrack sonos every myorder/ month nike+ handig mobile apps for brandsconfidential
  16. 16. every eco system of me week every day the eatery 16 BRAND pinterest every month nike+ mobile apps for brandsconfidential
  17. 17. buzz wordsconnected devices big datamobile shopping videoambient radar MaaSlocation advertising mobile apps for brandsconfidential 17
  18. 18. mobile apps quantified self data big visuali data sation quantified self tracking daily activities quantified organisation through technology gamification sensors quantified good mobile apps for brandsconfidential
  19. 19. ambient radar ban.jo sonar get intro glancee BOUGHT by FB highlight placeme mobile apps for brandsconfidential 19
  20. 20. nike+ paint with your feetbrand experience and utility extended mobile apps for brands http://yesyesno.com/nike-collab-paint
  21. 21. make it count21
  22. 22. withings baby monitor mobile apps for brands
  23. 23. mobile apps for brandsconfidential 23
  24. 24. mobile apps for brandsconfidential 24
  25. 25. mobile shopping mobile apps for brandsconfidential 25
  26. 26. square experience redesign mobile apps for brandsconfidential 26
  27. 27. squaremobile payments
  28. 28. - create relevant services that brings your brand into every day life - remove complexity away from the user - make it social mobile apps for brandsconfidential 28
  29. 29. - it’s a craft with attention to detail - design for mobile first - be playful mobile apps for brandsconfidential 29
  30. 30. vinyl30
  31. 31. thank you jerry lieveld founder & creative director @jerrylieveld mobtzu.com @mobtzu the people’s valley Veritate Pickle Factory mobtzu part of the valley 31

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