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MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
MCA12- Jay Altschuler - Unilever
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MCA12- Jay Altschuler - Unilever

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  • And how has Has mobile changed the conversation between brands and consumers
  • Transcript

    • 1. MARKETING IN AWORLD GONE MOBILEJay Altschuler @jayman726Director, Global Media InnovationMay 8, 2012 1
    • 2. ‘200,000 years – time spentplaying angry birds world wide’
    • 3. ‘94 minutes- average daily timespent in mobile apps’
    • 4. ‘more transistors made last year than grains of rice grown’
    • 5. 6B mobile connections; latest billion added in just 16 months -- APAC 50% of total
    • 6. ‘3 Ferraris were bought via mobile last year’
    • 7. NOMOPHOBIA
    • 8. Mobile changed the conversations between our  brands and consumers
    • 9. this is our time!

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