MCA12 - Bas van der Zijden

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MCA12 - Bas van der Zijden

  1. 1. BMWConnectedDriveMCAMay 2012 CONNECTIVITY IN THE AUTOMOTIVE INDUSTRY. BMW ConnectedDrive Amsterdam BMW maakt Sheer 8 May 2012 Drivinggeweldig rijden Pleasure
  2. 2. BMWConnectedDriveMCA DEVELOPMENTS IN THE AUTOMOTIVE ANDMay 2012 TELECOM INDUSTRY.
  3. 3. BMWConnectedDriveMCA CONNECTIVITY ANYTIME AND ANYWHERE.May 2012 WHAT ABOUT THE CAR? TV LAPTOP PC TABLET BLACKBERRY SMARTPHONE
  4. 4. BMWConnectedDriveMCA VISION ON CONNECTIVITY: ADRIAN VANMay 2012 HOOYDONK. DIRECTOR OF BMW GROUP DESIGN.
  5. 5. BMWConnectedDriveMCA BESIDES EFFICIENCY, THE FOCUS IN THEMay 2012 INDUSTRY IS INCREASINGLY ON (COMMUNICATION) TECHNOLOGY. EFFICIENCY CONNECTIVITY
  6. 6. BMWConnectedDriveMCA VARIOUS TECHNICAL OPTIONS FORMay 2012 CONNECTIVITY. EMBEDDED ‘EXTERNAL’  Easy of use  Lower hardware cost  User pays for 24/7  ‘Always on’ (variable) data usage  Stable / reliable
  7. 7. BMWConnectedDriveMCA SERVICES ARE GROUPED BY CUSTOMERMay 2012 BENEFITS. BMW CONNECTED DRIVE EXAMPLE. Convenience Infotainment Safety
  8. 8. BMWConnectedDriveMCA THE MARKET FOR CONNECTIVITY SERVICESMay 2012 IS RAPIDLY DEVELOPING. SHORT TERM OUTLOOK. Customer Technology Government
  9. 9. BMWConnectedDriveMCA THANK YOU FOR YOUR ATTENTION.May 2012 TOMORROW’S TECHNOLOGY IN TODAY’S CAR. MORE INFORMATION, FOR EXAMPLE: www.bmw.nl/connecteddrive www.bmw.connecteddrive.info Telematicsnews.info

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