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MCA 2013 - QiQQER - Corine van Drunen
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  • 1. 1 May 23th, 2013 Mobile2stores2social2online2buy Corine van Drunen
  • 2. Tablet / Mobile figures, study TNS NIPO Tablet: average time 22 min Smartphones: average time 42 min ●○○
  • 3. Site/App/Api Site?/App?/Api? Bestpractices Organizationimpact In-Store On the move Online Mobile Mobile Mobile ●○○
  • 4. In-Store + Mobile ●○○
  • 5. Scan barcode, QR code to get more information In-Store + Mobile ●○○
  • 6. In-Store + Mobile Buying process has changed a lot.. ●○○
  • 7. 7 In-Store will become an interactive experience ¤  Personal shopping assistant ¤  Product testing ¤  Education ¤  Inspiration; Storytelling ¤  Virtual inventory ¤  Social connectivity ●○○
  • 8. 8 Apple store Amsterdam ●○○
  • 9. 9 Starbucks 360 Mobile Marketing ¤  SMS interaction with consumers ¤  Visible QR with inspiration movies ¤  Augmented Reality ¤  My Starbucks Rewards programm ¤  Mobile payments since 2010 ●○○
  • 10. 10 ON THE MOVE + Mobile An interactive experience ¤  Groupon NOW ¤  Location Awareness ¤  Push notifications ○●○
  • 11. 11 Energy Domotica services: - security, - lightning, - intercom, - doorhandling, - temperature, - sun protection, - connected audio/video/gaming ON THE MOVE + Mobile An interactive experience ○●○
  • 12. 12 Tags, QR ○●○
  • 13. 13 Tags, NFC ○●○
  • 14. MyOrder ○●○
  • 15. 15 ONLINE + Mobile LEARNINGS ¤  Seamless Interaction online andmobile ¤  Responsive design ¤  Consistency in brand and device ¤  More conversion; simple checkout ¤  Inspirational and functional; use thedevice specifics ○○●
  • 16. 16 Bijenkorf, consistent in brand and device www.bijenkorf.nl Mobiele versie van WEBSITE m.bijenkorf.nl Bijenkorf app ○○●
  • 17. Suitsupply, responsive site ○○●
  • 18. How is content managed Device specific content to all devices: complex ¤  Multiple products/services ¤  Multiple languages ¤  Multiple currencies ¤  Multiple warehouses ¤  Pickup/delivery ¤  Available Inventory (stores, warehouses) ¤  Multiple systems ACROSS ALL CHANNELS? ○○●
  • 19. How is content managed ACROSS ALL CHANNELS? More than half of the companiesplan to re- platform within thenext 24 months ○○●
  • 20. Mobile optimized? From website to mobile site/ap ¤  What are the key features in the customer journey: LESS ISMORE ¤  CHOOSE ¤  PRIORITISE ¤  When does your customer use mobile? ¤  In-store (Reviews, Extra information available online via QRcode,Take notes, Social) ¤  Outside store (Location based services, Locator, Social) ¤  Which extra features are necessary/nice-to-have ¤  Checkout process steps should be the same but designed formobile ○○● 2018
  • 21. Mobile optimized? ○○●
  • 22. Mobile optimized questions ¤  Which Kpi’s? ¤  Customer satisfaction/ engagement ¤  Customer education ¤  Sales ¤  Brand marketing ¤  Cross channel experience, (ie extra services/ pay in-store) ¤  Existing or new customers? ¤  High involvement / low involvement? ¤  Dedicated group B2B? ¤  What is the competition doing? ¤  Commercially: digital content versus physical content margins OS ○○●
  • 23. Tablet / Mobile figures, study TNS NIPO ○○●
  • 24. Open Api? ○○●
  • 25. Site/App/Api Site?/App?/Api? Bestpractices Organizationimpact In-Store On the move Online Mobile Mobile Mobile
  • 26. Corine van Drunen m: Corine.vandrunen@QiQQER.com t: 06 432 39 407 ¤  Cross channel strategy ¤  Platform selection ¤  Mobile services ¤  Project management ¤  Consultancy